Project Manager, Consumer Insights
AC Nielsen
مجموع سنوات الخبرة :13 years, 10 أشهر
Accountable for undertaking all tasks as related to project management from start to finish of each project.
Coordination of costs procurements from various fields (countries of research) and delivering optimum cost
to clients.
Preparing proposals to pitch for projects as per client’s business needs.
Upon project commissioning, initiate project launch after liaising with relevant support teams.
Undertaking fieldwork dates coordinates such as organizing field work dates, writing recruitment
questionnaires, discussion guides, setting up field work and venue and relaying these back to clients.
Analyze the data and information collected during fieldwork and prepare the project report for the client.
Upon project completion raising final invoices, updating the same within the financial systems, working in
tandem with finance to make sure all the project financials are in exacts.
Collaborate across Nielsen’s APP qualitative business units to support ongoing best in class logistics &
process improvement efforts.
Take initiative in seeking resources/assistance, make corrections while ensuring the project executed within
the schedule timeline and budget.
Participate in regular review/feedback of systems, procedures and any operation concerns with the end goal
of improving productivity and cost efficiency.
• Project lead and key contact for large-scale international projects.
• Responsible for business development, bidding of projects and directly overseeing the delivery of projects
in the MENAP region.
• Directly manage local team.
• Leading large-scale bids and projects for quantitative and qualitative projects.
• Contribute to client pitch at the proposal stage.
• Responsible for the design, execution and delivery of ad-hoc and tracking research projects, from taking
a brief to presenting results to the client.
• Managing large-scale bids and projects with attention to budget, timing, consultation and quality, and
ensure that the direct team handles bids and projects in the same way.
• Co-ordinate with both internal and external clients on projects conducted in the MENAP region.
• Managing financial performance of projects.
• Providing leadership to direct team to ensure the correct skills and culture exist within the organizational unit.
• Provide insights on the MENAP region and work within the framework of the organization and the region to
deliver insights and recommendation to clients on key business issues.
• Involved in execution of advertising research projects for client across industries.
• Responsible for the design, execution and delivery of ad-hoc and tracking research projects, from taking a brief to presenting results to the client.
Involved in execution of both quantitative and qualitative research projects for Procter & Gamble.
• Responsible for the design, execution and delivery of ad-hoc and tracking research projects, from taking a
brief to presenting results to the client.
Responsibilities
• Involves execution of research study, right from creating research proposal to providing insights to the
client.
• Involves project management and co-ordinating among the various departments involved in project
execution - data acquisition, data cleaning and data processing.
• Provide insights to the client on full-service projects.
• Handling quantitative and qualitative projects for Procter & Gamble.
Projects Details
• Worked on various quantitative (usage & attitudes, concept tests, In-home usage tests, etc.) and qualitative
(in-depth interviews, focus group discussions) studies for Procter & Gamble across all product categories.
Softwares Used :
• Quanquest
• Quanvert
Involved study of Store and Panel data collected by the company and analyzing it.
• Providing Insights to the client.
• Running periodic reports (Monthly, Quarterly & Annual Reports and Ad Hoc Projects).
• Running Brand Briefing Books (Brands Performance across various categories).
Responsibilities
• Preparing Back Up Plans for the team and Cross Train / Work within the team across various
Divisions/Categories
• Ensuring that Weekly, Monthly & Annual Documentation are done on time
• Handled the Snacks division (cookies, crackers and wholesome snacks products) independently.
Projects Details
1. Kellogg’s Overview
2. Brand Briefing Books: Kellogg’s Brands performance
3. Cross Purchase Analysis: Giving the insights to the client as to which Brands are Gaining/Losing share and
from/to whom.
4. Trial & Repeat Reports: Evaluates the performance of a new product by measuring the initial product
attraction (Trial) and ongoing product acceptance (Repeat).
5. New-Lost-Retained (NLR) Reports: Analyzing the purchase behavior of specific Target Groups for a
specific category or brand.
6. Heavy-Medium-Light (HML) Buyers Reports: Households that purchase the Category or Brand and are
either considered a Heavy, Medium or Light Buyers of that product or category.
Softwares used :
• Xlerate and Powerplus (for Store data)
• QS3 (for Panel data)
2 years post-graduation course