Marketing Manager
Mathnasium
Total years of experience :20 years, 5 Months
Mathnasium Learning Centers - UAE
Achievements
Identified and expanded new local target market across UAE, with new marketing
communication platforms
Supported local and regional expansion
Introduced clear KPIs, realistic budgets and timelines.
Created marketing strategies that meet local realities
Created an online presence by introduction of website and social media platforms
Established and integrated marketing strategy across different platforms
Created strong online presence -online website traffic increased by 400% (2014-2016)
Managed local and foreign SEO and PPC service providers
Increased inquiries from marketing communications activities by 100% (end of 2016
by center)
Increased brand visibility/awareness in the UAE
Forged strong relations with key industry players and internal stakeholders
Ongoing Key Activities
Manage a US $160, 000+ annual marketing budget, allocate budget based on best
ROI outputs
Create and adapt content for local and regional publications, online and offline
Monitor and manage online marketing activities
Build and implement ongoing internal and external marketing and communication
plans for 12 centers across the UAE and 3 centers across the GCC.
Managed a team of ten, increasing client base and annual budget by 80% in four years
Maintained 100% retention of client base through quality service and continually meeting project
timeline and budgetary targets
Designed and delivered global communication solutions and business strategies for government
and non-government stakeholders
Managed a two pronged communication engagement campaign for Jordan’s Ministry of
Information and Communication Technology E-government initiative
Rallied public support and managed public opinion for a highly controversial development project
by building successful alliances between three prime stakeholders enabling project
implementation and completion to all party’s satisfaction
Planned and managed a $1 million Corporate Social Responsibility policy initiative
Conceptualized, developed, pitched and executed communication strategies within set budgets
for multinational and local organizations such as Pepsi Co., Procter & Gamble, Jordan Dubai
Capital, Her Majesty Queen Rania’s Education Initiative, Capital Bank, Umniah (Batelco Jordan)
and met all set targets
Created a three-year awareness engagement campaign on telecommunication policies, in
coordination with Jordan’s three mobile service operators, senior government officials,
parliamentarians and the media
Created and implemented a monitoring and evaluation score card to streamline communication
plans, public awareness, public engagement campaigns and social responsibility initiatives
Established company’s content department enabling company to cut costs and improve quality
Produced Jordan’s visual communiqués for the 2004 World Economic Forum and Johannesburg’s
World Summit on Sustainable Development
Managed 150 person crew and various sized international production teams
Established company’s prop and wardrobe department enabling the company to reduce
implementation time and cut costs by 15%
Managed annual production budgets of $150, 000 by allocating efficient and available resources
Designed and implemented a cataloguing system that increased efficiency by 20%
Completed 100% of production projects within allocated time frame and budget
Developed and presented communication solutions that met set business and strategic objectives
Oversaw the implementation of major campaigns from production stage to completion
Led rebranding initiative of Jordan Telecom, Bank of Jordan in collaboration with Landor Paris
and Landor Dubai
Established agency’s production department, developed production brief and created a vendor
base
IB Diploma