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Lena Ibrahim Ibrahim, Programmatic Marketing Manager

Lena Ibrahim Ibrahim

Programmatic Marketing Manager·Melanoma Research Foundation

United States

Bachelor's degree, Global Affairs

Work experience

Total years of experience: 7 years, 6 months

Programmatic Marketing Manager

January 2025 - Present

Melanoma Research Foundation

District of Columbia, United States

January 2025 - Present

promote MRFs research, education, and advocacy initiatives.
Coordinating of cross-functional collaboration with program
teams, external vendors, and stakeholders to support
fundraising, awareness campaigns, national events and digital
campaigns.
Managing content creation including designing marketing
materials, program invitations, event signage, and social media
graphics, ensuring brand consistency and compelling
messaging.
Company industry:
Non-profit Organization

Marketing Manager

January 2023 - January 2024

CTAM

District of Columbia, United States

January 2023 - January 2024

strategies, increasing
Managed the execution of CTAMs virtual and in-person
events, including the Innovation Showcase, CTAM Think, Digital
Guide, and webinars, ensuring member engagement.
Strengthened relationships with industry leaders (HBO,
Paramount, NBCU, Disney) to boost member value and
collaboration.
Developing digital content and marketing materials for CTAM
association events and weekly website content.
Tracked marketing KPIs, leveraging GA4 analytics to report on
social media trends and website performance.
Company industry:
Marketing
Job role:
Marketing and PR

Communications and Development Associate

March 2021 - December 2022

Arlington Thrive

North Arlington, United States

March 2021 - December 2022

Company industry:
Non-profit Organization
Job role:
Marketing and PR

Communications and Development Associate

January 2021 - December 2022

The Jerusalem Fund

District of Columbia, United States

January 2021 - December 2022

Implementing social media, website, and event strategies for
digital and printed content.
Company industry:
Non-profit Organization

Programs and Communications Associate

January 2018 - March 2021

The Jerusalem Fund

District of Columbia, United States

January 2018 - March 2021

Company industry:
Non-profit Organization
Job role:
Marketing and PR

Education

George Mason University

December 2018

December 2018

Bachelor's degree, Global Affairs

United States

Skills

AUTOMATION
Intermediate
AUTOMATION
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
DIGITAL CONTENT CREATION
Intermediate
DIGITAL CONTENT CREATION
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
EMAIL MARKETING
Intermediate
EMAIL MARKETING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
VENDOR MANAGEMENT
Intermediate
VENDOR MANAGEMENT
Intermediate
WEBSITE MANAGEMENT
Intermediate
WEBSITE MANAGEMENT
Intermediate
WORDPRESS
Intermediate
WORDPRESS
Intermediate

Languages

English

Native Speaker

Arabic

Expert

Training and Certifications

Certifications
Improving Your Project Management Skills: The Basics for Success
Principles & Techniques of Fundraising: The Fundraising