Sr. Marketing Strategy & Operations Manager
ITOM, HP Enterprise
Total years of experience :6 years, 11 Months
Representing the team as worldwide head of Marketing.
• Establishing operational execution for a $10.5M Marketing organization, working with partners, strategic vendors,
marketing agencies and overseeing all contracts.
• Creating strategy around global campaign performance working with European, LatAm and Asia senior leadership to
establish and maintain a common framework.
• Executing hiring plan to increase headcount of 32+ employees working with HR partners on planning and onboarding.
Defined Go-to-Market Strategy and implementation of Cisco’s License Registration Portal customer experience and
technology adoption program.
• Drove Change Management Strategy for all software release activities, this included defining messaging and setting
direction for the creation of global customer training, documentation and communications.
• Conducted risk-assessment practices and presented findings to Software Development and IT stakeholder teams.
Established Cisco as a thought leader in IT architectures for Video and Collaboration through customer references,
product launches, and content placement for Collaboration platforms such as Cisco Jabber and WebEx TelePresence.
• Implemented Product Lifecycle and automation processes working in tandem with Engineering, Services Organization
and Sales Leadership teams.
• Managed vendor relationships to set the art direction and production of promotional videos and case studies to be
used at events such as Cisco Live.
• Partnered with the company’s Sales Advisory Team to cascade adoption and awareness campaigns to the field.
Established new sales operations and customer relationship management processes for post-sales engagement.
• Coordinated unique and effective virtual demonstrations engaging external partners, global service providers and
customers to align the product with specific needs and demonstrate ROI.
• Contributed to messaging and brand transition activities of $1B acquisition of Tandberg.
• Served as primary liaison for partners and clients in medical, financial, government and private sectors.
Strategic Decision and Risk Management Advanced Program, SDRM 2015 – 2016 Expected Stanford D.School: Design inSIGHT, Design Thinking