Brand Manager- International Brands
Damas Jewellery LLC
Total years of experience :15 years, 6 Months
Deliver sales revenue and profits for the assigned brands, with the right mix and turnover of stocks, with the support of sales and marketing division. Was managing 19 International Watch Brands for a retail network of around 120 POS across GCC.
Principle Accountability:
To achieve the target revenue, profitability and inventory turnover of assigned brands.
Prepare weekly/monthly reports for the assigned brands with corrective actions for review by the Divisional Head.
Responsible for designing & implementation of Purchase & Sales forecast plan.
Develop Brand advertising & Promotion strategy based on inputs provided by the team and in consultation with the Marketing Manager.
Provide inputs to the Marketing Manager for preparing Creative brief and media plan to the Advertising Agency.
Work closely with the Marketing Team to implement regional marketing plans including media placement, events, sponsorships and PR.
Track and monitor the impact of the promotional campaigns on the brands.
Responsible for coordinating with the After Sales Service Dept to ensure the brand reputation & customer satisfaction is delivered, thus brand equity is enhanced.
Ensure assistance to the retail outlets in terms of product knowledge, promotion materials, special campaigns, pricing etc in order to achieve the set brand targets.
Ensure the stocks are displayed as per brand guidelines and to coach the team in terms of Product placements & arrangements to achieve optimum product exposure.
Ensure agreed discount policies are adhered to and manage any exceptions to the policy as required.
Develop and maintain relationship with the suppliers and negotiate best prices and supply terms under the directions and approval of reporting manager.
Provide recommendations to the Senior Management in terms of new product development, new brand additions, analyze existing brands performance to achieve profitability objectives.
Ensure training and development of team members & identify successors for the position.
Keep self-aware and updated with the competitor’s performance, strategy and new product launches.
Ensure the Customer service and quality controls are of the highest standard and in line with Damas policies.
Manage a team of back office staffs comprising of Purchase, tagging, after sales service and warehouse and responsible for the smooth functioning of day to day business operations under the directions of the Divisional Head.
Conduct performance appraisal for team members and recommend Senior Management on their performance.
Responsible for day to day operations of retail outlets ensuring profitability and act as a vital link between the top management and the retail outlets. Was managing 7 Damas Watches outlets & 23 Time Art stores across GCC.
Principle Accountabilities:
•To provides quality leadership for Damas Watches & Time Art outlet’s internal and external customers in all assigned tasks, while upholding Damas Values at all times: inclusive of constructive problem solving, facilitating creative improvements, and inspiring others.
•To direct the selling activities within the assigned area, inclusive of resource deployment and customer interactions. Prioritize effectively and in accordance with corporate objectives.
•Budget planning and budget management for the assigned territory.
•To assist in the recruitment process, selection and training of Retail sales staffs.
•Ensure adequate brand & sales trainings are provided to new as well as existing staffs. Identify gaps if any and ensure improvements are made in the area.
•Encouraging sales staffs to provide feedback on consumer behavior, current trends on ground to improve operations.
•Identify weak sales areas, developing & establishing measures to overcome them
•Take a lead role in setting up of new outlets.
•Co-ordinate with Brand Managers for the launching of new brands, allocating space in the shops for the brand displays, providing product knowledge to the staffs etc.
•Keeping Management informed of market updates, competition, new brands, etc.
•Encourage customer feedback & solve customer disputes. Keep the customer service department informed.
•Keep a track on the stock situations.
•Recommend promotional and marketing activities as per business requirements.
•Carryout performance evaluation for team members.
Deliver sales revenue and profits for the assigned brands, with the right mix and turnover of stocks, with the support of sales and marketing division. Was managing 19 International Watch Brands for a retail network of around 120 POS across GCC.
Principle Accountabilities:
•To achieve the target revenue, profitability and inventory turnover of assigned brands.
•Prepare weekly/monthly reports for the assigned brands with corrective actions for review by the Divisional Head.
•Responsible for designing & implementation of Purchase & Sales forecast plan.
•Develop Brand advertising & Promotion strategy based on inputs provided by the team and in consultation with the Marketing Manager.
•Provide inputs to the Marketing Manager for preparing Creative brief and media plan to the Advertising Agency.
•Work closely with the Marketing Team to implement regional marketing plans including media placement, events, sponsorships and PR.
•Track and monitor the impact of the promotional campaigns on the brands.
•Responsible for coordinating with the After Sales Service Dept to ensure the brand reputation & customer satisfaction is delivered, thus brand equity is enhanced.
•Ensure assistance to the retail outlets in terms of product knowledge, promotion materials, special campaigns, pricing etc in order to achieve the set brand targets.
•Ensure the stocks are displayed as per brand guidelines and to coach the team in terms of Product placements & arrangements to achieve optimum product exposure.
•Ensure agreed discount policies are adhered to and manage any exceptions to the policy as required.
•Develop and maintain relationship with the suppliers and negotiate best prices and supply terms under the directions and approval of reporting manager.
•Provide recommendations to the Senior Management in terms of new product development, new brand additions, analyze existing brands performance to achieve profitability objectives.
•Ensure training and development of team members & identify successors for the position.
•Keep self-aware and updated with the competitor’s performance, strategy and new product launches.
•Ensure the Customer service and quality controls are of the highest standard and in line with Damas policies.
•Manage a team of back office staffs comprising of Purchase, tagging, after sales service and warehouse and responsible for the smooth functioning of day to day business operations under the directions of the Divisional Head.
•Conduct performance appraisal for team members and recommend Senior Management on their performance.
Displaying enthusiasm & providing superior customer service
•Understanding customer needs and queries about products, prices and services
•Advising customers on product ranges best suited to their needs
•Achieving the sales target and focus on increasing sales by using advanced sales techniques
•Focusing on up selling/ cross selling
•Maintaining customer relationships in order to build long term brand loyalty
•Handling new launches, promotion of products and visual merchandising
•Ensuring stock replenishment at all times
•Maintaining general cleanliness, hygiene standards and visual displays
•Implementing CRM at the store level and providing relevant feedback
•Coordinating with customer care center for after sales service
•Generating daily sales report
•Following all company procedures in ordering, cash handling and other common practices.
Executive Marketing- Home Loans.