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Leslie Uduwavidane, Consultant

Leslie Uduwavidane

Consultant·Sri Lanka Tea Board

Sri Lanka

Master's degree, Business Operation

Work experience

Total years of experience: 30 years, 4 months

Consultant

August 2012 - Present

Sri Lanka Tea Board

Sri Lanka

August 2012 - Present

01/08/12- to date Sri Lanka Tea Board, Ministry of Plantation Industry. Sri Lanka
Consultant: Ceylon Tea Global Marketing Campaign
(Total planning and Implementation of Global Marketing Campaign for 25 markets)
Company industry:
Marketing
Job role:
Marketing and PR

Consultant Global Marketing Campaign

August 2012 - August 2013

Sri Lanka Tea Board

Colombo 3, Sri Lanka

August 2012 - August 2013

Total planning and Implementation of Global Marketing Campaign for 25 markets
Company industry:
Marketing
Job role:
Marketing and PR

Consultant

December 2011 - May 2013

Nature's Beauty Creations (Pvt) Limited "Nature's Secrets"

Horana, Sri Lanka

December 2011 - May 2013

01/12/11- to date Nature's Beauty Creations (Pvt) Limited "Nature's Secrets"
Sri Lanka's Largest Herbal Cosmetic Manufacture
Consultant: Advertising and Promotions
(Initiated category market research for future new products
Launches. Started preparation of selection criteria of market
research agency. Initiated marketing strategy for new products.)
Company industry:
Industrial Production
Job role:
Marketing and PR

Consultant /Head of Brand, Communication and Market Research

August 2008 - August 2010

Sri Lanka Tourism Promotion Bureau

Colombo 3, Sri Lanka

August 2008 - August 2010

09/08/08- 26/08/10 Sri Lanka Tourism Promotion Bureau. Ministry of Tourism
Consultant /Head of Brand, Communication and Market Research.
(Headed Sri Lanka Tourism Marketing Communication Unit. Responsible for Total integrated Brand Management of Sri Lanka Tourism. Re-launched Sri Lanka Tourism and Domestic Tourism Brand. Design international research for country specific campaigns. Design and implement international Media campaign.)
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Consultant

August 2007 - August 2008

MEL ads

Sri Lanka

August 2007 - August 2008

07/08/07- 07/08/08 Mel ads advertising & marketing consultants: Colombo Sri Lanka
Consultant/Director: Strategic Planning & Business Development
(Headed Strategic planning, Business development. Media units. Responsible for all agencies' clients' strategic planning needs and stem from that marketing communication plans. Liaise with media houses, design and brief research agencies about client's research requirements. In the absence of account planning director I have been assigned the responsibilities of the accounts planning too.)
Company industry:
Advertising
Job role:
Information Technology

Head of Account Development

May 2006 - August 2007

Saatchi & Saatchi

Colombo 7, Sri Lanka

May 2006 - August 2007

01/05/06 -07/08/07 SAATCHI and SAATCHI (Agency for Saatchi and Saatchi worldwide own by Publicis Group)
(Headed Account Development, Strategic Planning and Media Department. Represented company for all clients' strategic planning boards/ process, Total responsible media planning and buying in ATL and BTL. Chief Brand Innovation officer for each brand handle by the company. Responsible for media and brand related research for each brands and maintain brand audit in relation to the category and the competition, )
Company industry:
Advertising
Job role:
Marketing and PR

Strategic Enterprise Management Agency

September 2005 - December 2006

World Bank/ Government of Sri Lanka

Colombo 1, Sri Lanka

September 2005 - December 2006

01/09/05- 15/12/05 World Bank/ Government of Sri Lanka (Designated at Strategic Enterprise Management Agency)
Consultant: Economic Reforms Communications.
(Mass communication strategist for World Bank project on economics reforms communication project.)
Company industry:
Economics & Financial Consulting
Job role:
Marketing and PR

Consultant /Deputy Team Leader

November 2002 - November 2003

World Bank / Ministry for Economics Reforms

Colombo 5, Sri Lanka

November 2002 - November 2003

15/11/02 - 15/11/03 World Bank / Ministry for Economics Reforms, Science and Technology Sri Lanka
Consultant /Deputy Team Leader
(Planned and implemented Strategic Communication Unit, Designed and put forward the strategic communications plan to World Bank and to the government. Conceptualized and implemented communication need assessment, prepared selection criteria manual for selection of advertising agency/ PR agency/ research agency etc. prepared media buying strategy for various ministries advertising campaigns. Initiated dialog between with international agencies, Government ministries and the different stakeholder on the economic reforms communication. Initiated development of integrated Brand communication campaign to re-position the "Privatization" with "Reforms." Commissioned communication need assessment research for different government ministries. Liaised with all the media organization in order to expedite plan for advertising, media buying and the program development for the economic reforms.)
Company industry:
Economics & Financial Consulting
Job role:
Marketing and PR

Media Group Head

September 2000 - November 2002

Grey World Wide Lanka

Colombo 3, Sri Lanka

September 2000 - November 2002

26/09/00-1/11/02 Grey World Wide Lanka (Fully Owned by Grey World Wide New York) Media Group Head
(Headed Media.Com. Provided brand, Media & Buying Strategy For Ceylon Biscuits, Procter & Gamble, Dialog, AMW, Celltel, GlaxoSmithKline, Castrol, Stassen Foods, Nation Trust Bank, Keels Computer Systems, Ceylon Ambuja, and Hemas Foods & Overall Supervision in all Media Com Brands. In Charged Of Media Department, Trained & Managed Media Planners, and Media Executives.)
Company industry:
Advertising
Job role:
Marketing and PR

Manager/ Consultant - Marketing

July 2000 - September 2000

Sri Lanka Rupavahini (TV) Corporations

Colombo 7, Sri Lanka

July 2000 - September 2000

03/07/00-26/09/00 Sri Lanka Rupavahini (TV) Corporations.
Manager/ Consultant - Marketing
(Managed Institutional Sales. Provided Effective Marketing and Sales Advertising Plans for Corporate and Multinationals. Trained and Managed Marketing Executives. Initiated the National Marketing Strategy of the Corporation. Planned Promotions and Out Door Activities
Company industry:
Marketing
Job role:
Marketing and PR

Group Head- Planning & Buying

November 1999 - June 2000

McCann-Erickson

Colombo 3, Sri Lanka

November 1999 - June 2000

04/11/99 -15/06/00 Grant McCann-Erickson (Associated With McCann-Erickson
Worldwide) Group Head- Planning & Buying
(Headed The Media Group. Provided Media & Buying Strategy for Sampath Bank, Uni- Levers, Reckitt & Coleman, Designed & Developed Concepts Papers for Grants Research, E-Commerce, Grass Roots Connection)
Company industry:
Advertising
Job role:
Management

Manager Media cum Planner

May 1998 - March 1999

Holmes Pollard & Stott (Pvt) Ltd

Colombo 7, Sri Lanka

May 1998 - March 1999

05/98- 01/03/1999 Holmes Pollard & Stott (Pvt) Ltd.
Manager Media cum Planner
(Provided Pr/Media Strategies For Leading FMCG & Financial Services Companies, Oversaw Media Department Activities. Conducted Economic and Market Research for Clients Provided Effective Media Advice, Plans and Rationales to Clients. Organized Media Conference. Liaised Between Client and All Media Organizations.)
Company industry:
Advertising
Job role:
Marketing and PR

Manager, Business Development & Marketing

September 1996 - May 1998

Ceylinco Stock Brokers (Pvt.) Ltd., Colombo

Colombo 1, Sri Lanka

September 1996 - May 1998

09/1996-01/05/98 Ceylinco Stock Brokers (Pvt.) Ltd., Colombo, Sri Lanka: Manager, Business Development & Marketing (Managed Institutional Sales. Provided Effective Investment Advice to Financial Institutions, Pension Funds Unit Trusts, Etc. Trained and Managed Stock Traders and Dealers. Planned and Implemented the Marketing Strategy of the Company.)
Company industry:
Financial Services
Job role:
Management

Asst. Manager Investments

January 1992 - February 1996

Bartleet Mallory Stock Brokers (Pvt.) Ltd., Colombo

Colombo 2, Sri Lanka

January 1992 - February 1996

01/1992 - 02/1996 Bartleet Mallory Stock Brokers (Pvt.) Ltd., Colombo, Sri Lanka: Asst. Manager Investments.
(Administered Institutional and High Net-Worth Individual Sales. Oversaw Trading Operations, (Obtained on the Job Training on Investment Advice. Administered Institutional and High Net-Worth Individual Sales. Oversaw Trading Operations. Headed the Trading Team
Company industry:
Financial Services
Job role:
Accounting and Auditing

Education

University of Jayewardenepura PIM

January 2009

January 2009

Master's degree, Business Operation

Sri Lanka

2009 Master of Business Administration Managerial Organization, Managing Business Operation, Managing People, Economic Analysis for Business, Marketing, Professional Communication, Accounting, Managing Information, Entrepreneurship and Investment, Legal Environment of Business, (Postgraduate Institute of Management: University of Jayewardenepura)

University of Jayewardenepura

January 2005

January 2005

Bachelor's degree, Management

Sri Lanka

2005 Pre- Master of Business Administration: Passed with a merit Process of Management, Economic for Business Managers, Accounts for Business managers, Report Writing Skills, (Postgraduate Institute of Management: University of Jayewardenepura)

University of Kelaniya

June 2002

June 2002

Master's degree, Mass Communication. Passed

Sri Lanka

2002 Master of Social Science in Mass Communication. Passed Principles of Communication, Media History, Language & Creative Communication, Development Communication & Media Usage, Communication Research (University of Kelaniya) Research - Media Communication Research in Sri Lanka: In the context of usage in Advertising and Media Industry.

University Of Colombo

December 1999

December 1999

Bachelor's degree, Economic Development

Sri Lanka

1999 Post Graduate Studies In Economic Development - Economic Theory And Developing Countries, Policy Planning For Economic Development, Comparative Economics Development, Applied Social Statistics, Research Methods. (Pending Result-University Of Colombo) Research -Financial Sector Reforms In Sri Lanka and Its Impact On Share Markets Activities under Open Market Policies.

Charted Institute for Securities & Investments

January 1998

January 1998

Diploma, Portfolio Management

Sri Lanka

1998 International Capital Markets Qualification (Charted Institute for Securities & Investments, London, United Kingdom)

University Of Kelaniya

January 1996

January 1996

Bachelor's degree, Economics, Mass Communication and Sociology

Sri Lanka

1996 Bachelor Of Arts-Economics, Mass Communication and Sociology (University Of Kelaniya. Kelaniya.)

National Youth Council Services Center

December 1990

December 1990

Diploma, Mass Communication

Sri Lanka

1990 Certificate in Mass Communication. (National Youth Council Services Center.)

Dharmaloka Central College

January 1989

January 1989

High school or equivalent,

Sri Lanka

1989 G.C.E. Advanced Level Examination (Dharmaloka Central College, Kelaniya.)

Dharmaloka Central College

January 1986

January 1986

High school or equivalent,

Sri Lanka

1986 G.C.E. Ordinary Level Examination (Dharmaloka Central College, Kelaniya.)

Skills

Strategic Planning
Expert
Strategic Planning
Expert
Media Services
Expert
Media Services
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert
Sales Skills Training
Expert
Sales Skills Training
Expert
BUYING
Expert
BUYING
Expert
BUYING/PROCUREMENT
Expert
BUYING/PROCUREMENT
Expert
CLIENTS
Expert
CLIENTS
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING
Expert
MARKETING
Expert
MARKETING STRATEGY
Expert
MARKETING STRATEGY
Expert
OPERATIONS
Expert
OPERATIONS
Expert
SALES
Expert
SALES
Expert
TRADING
Expert
TRADING
Expert
TRAINING
Expert
TRAINING
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Media Services
Expert
Media Services
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert
Sales Skills Training
Expert
Sales Skills Training
Expert

Languages

English

Expert

Memberships

Buddhist Association of College

President

Environment Society of the College

President