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Leticia Agostini de Almeida, CRM & Business Strategy Intern

Leticia Agostini de Almeida

CRM & Business Strategy Intern·Pmweb – WPP Brazil

United Arab Emirates

Master's degree, International Business

Work experience

Total years of experience: 0 years, 2 months

CRM & Business Strategy Intern

January 2022 - January 2022

Pmweb – WPP Brazil

Porto Alegre, Brazil Hybrid

January 2022 - January 2022

Supported account management and strategic CRM initiatives, analyzing campaign performance, and supporting cross-functional projects focused on customer engagement, lifecycle progression, and sales growth.
• Delivered monthly performance dashboards and reports for 5+ CRM campaigns, analyzing lifecycle progression, customer success, service consumption, and revenue opportunities.
• Developed a lifecycle strategy to adapt an airline client offer during COVID-19 travel restrictions, contributing to 2x revenue growth and 3x higher conversion rates.
• Supported client-facing strategy execution across e-commerce retail and aviation accounts, contributing to retention, conversion, and revenue growth.
• Collaborated with strategy, creative, data, and client-facing teams to execute omnichannel campaigns, increasing retail client retention by 38%.
• Supported client communication and strategic planning discussions by preparing insights, performance updates, and recommendations to improve engagement and commercial results.

Company industry:
Marketing

Marketing & Post-Production Intern

January 2019 - January 2019

Pitanga Filmes

Porto Alegre, Brazil

January 2019 - January 2019

Supported the planning and execution of media production projects by coordinating workflows across pre-production, filming, and post-production.
• Coordinated 7+ media production projects across pre-production, filming, and post-production, managing timelines, stakeholder communication, and campaign deliverables.
• Supported content strategy and brand storytelling across digital and traditional media touchpoints, ensuring consistent messaging and brand identity.
• Built milestone-based workflows for event and video production projects, improving project organization, task tracking, and cross-functional coordination.
• Assisted with post-production and campaign execution to ensure creative assets met client objectives, production standards, and delivery timelines.

Company industry:
Media Production

Education

Hult International Business School

August 2026

August 2026

Master's degree, International Business

United Arab Emirates

University of River Sinos Valley (UNISINOS)

January 2023

January 2023

Bachelor's degree, Business Administration

Brazil

Skills

CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
EMAIL MARKETING
Intermediate
EMAIL MARKETING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PROCESS LIFECYCLE
Intermediate
PROCESS LIFECYCLE
Intermediate
PRODUCT LIFECYCLE MANAGEMENT
Intermediate
PRODUCT LIFECYCLE MANAGEMENT
Intermediate
STRATEGIC COMMUNICATION
Intermediate
STRATEGIC COMMUNICATION
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC POSITIONING
Intermediate
STRATEGIC POSITIONING
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
MARKET POSITIONING
Intermediate
MARKET POSITIONING
Intermediate
PERFORMANCE REPORTING
Intermediate
PERFORMANCE REPORTING
Intermediate
ADMINISTRATIVE SUPPORT
Intermediate
ADMINISTRATIVE SUPPORT
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
LINKEDIN
Intermediate
LINKEDIN
Intermediate
ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
INTERNATIONAL BUSINESS
Intermediate
INTERNATIONAL BUSINESS
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

English

Expert

Spanish

Expert

Portuguese

Native Speaker

Training and Certifications

Certifications
Exchange Program