ليلى Ben H'mida, Deputy Director of communication and advertising

ليلى Ben H'mida

Deputy Director of communication and advertising

Tunisie Telecom

البلد
تونس - تونس
التعليم
ماجستير,
الخبرات
24 years, 0 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :24 years, 0 أشهر

Deputy Director of communication and advertising في Tunisie Telecom
  • تونس - تونس
  • أشغل هذه الوظيفة منذ مايو 2009

- Brand Keeper of brand Tunisie Telecom
- Development of operational marketing strategy
- Design, implementation and supervision of all operations BTL trademarks Tunisie Telecom and Elissa

Marketing and communication manager في Le Moteur SA
  • تونس - تونس
  • يوليو 2007 إلى أبريل 2009

Le Moteur SA is a Car dealer : Fiat, Hyundai, Iveco, Mercedes-Benz and Mitsubishi

- Responsible for all the communication operations
- Support of brands managers in setting annual targets and monitoring the progress
- Research, analysis and monitoring of market data: financial, technological, demographic ...
-Analysis of market reactions
-Publication of periodic reports of activities.

Managing Director في Kalima
  • تونس - تونس
  • أبريل 2003 إلى يوليو 2007

Kalima is a :
- written communication Agency
- PR agency : Management of press and public relations

Achievements :
-written communication :
- Editing the first consumer magazine in Tunisia: 'Bien être'
- In-house newsletters (Henkel, Tunisair, Med Media ...)
- Delegation of European Union in Tunisia content publication's
- Press & public relations :
- Organization of press meetings as : press dinners, round tables, conferences, conference-cruise... in Tunisia and abroad on behalf of : ATB, SFBT, Ulysses Hyper Distribution, TTE-Onetech, Delegation of European Union in Tunisia, Henkel Tunisia, Henkel KGaA, Nestle, LG electronics office, France Telecom, Dubai International Film Festival, Emaar (Dubai Holding), Malaysian Ministry of Tourism, Grandi Navi Veloci, Renault, Burn, Procter & Gamble ...

Managing Director في Jaw.com
  • تونس - تونس
  • أبريل 2003 إلى يوليو 2007

Event communication:

Organization of events, seminars, symposia, festivals, conferences, music festival, festivals ... on behalf of the Delegation of the European Commission to Tunisia, Renault Algeria, ATB, Orangina, 'the nights of Alhambra' festival 2005, Boga, the municipality the city of Tunis.

Advertsing manager & Coordinating media في FCA !
  • تونس - تونس
  • يونيو 2001 إلى أبريل 2003

FCA! / Impact group (Publicis Tunisia)

Portofolio : Food, consumer goods and high tech

Achievement:

- Media: media planning radio-TV, print and outdoors/ media buying radio-TV, print and outdoors / media research advertiser versus competitive / media recommendations and advice

- Market study : El Wassit / Henkel Consumer Magazine / Delegation of the European Union in Tunisia (4 bids)

- Requests for proposal : Consumer magazine, International Congress of the Delegation of the European Union in Tunisia, Tuna El Manar, UIB, Tunisair, Tunisie Telecom

Adverstising Manager في FCA!
  • تونس - تونس
  • مارس 2001 إلى يونيو 2001

FCA! / Impact Group (Publicis Tunisia)

Portofolio : health care and body care, High tech, consumer goods and food

Media studies & developpement في Med Media
  • تونس - تونس
  • ديسمبر 2000 إلى مارس 2001

Med Media / Impact Group (Publicis Tunisia)

Media research advertiser versus competitive
Media recommendations and advice

Media studies responsible (trainee) في Med Media
  • تونس - تونس
  • مايو 2000 إلى نوفمبر 2000

Med Media / Impact Group (Publici Tunisia)

- Investments monitoring advertiser versus competitive
- Media investments evaluation avdertiseer versus competitive

الخلفية التعليمية

ماجستير,
  • في Faculty of Economics and Management / Tunis
  • سبتمبر 2001
بكالوريوس,
  • في Faculty of Economics and Management of Tunis
  • يوليو 1998

Quantitative methods applied to the management and economics

بكالوريوس,
  • في Lycée Alaoui
  • يوليو 1996

Bachelor of Economics and Management Section

Specialties & Skills

Economics
Outdoors
Research
Investments
Microsoft office

اللغات

العربية
متمرّس
الفرنسية
متمرّس
الانجليزية
متمرّس

العضويات

Citoyens et Solidaires
  • President
  • March 2011
Assez de divisions, Allons de l'avant
  • member
  • April 2011
AIESEC
  • alumni
  • September 1996
national theater company of Tunisia
  • actress
  • March 1999