Digital Marketing Specialist
Servup LLC
Total years of experience :13 years, 7 Months
- Conduct customer journey mapping to determine optimal touch points.
- Develop communication calendars that align with offline and other online marketing initiatives.
- Leverage marketing automation applications to conduct automated and triggered marketing campaigns.
- Define and implement overall marketing strategy and plans for growth product initiatives.
- Manage channel readiness ahead of product launch.
- Initiate creative digital marketing strategies and user growth campaigns.
- Build the social media strategy as well as the community engagement plan for clients.
- Oversee all digital marketing activities, including paid search, e-mail, affiliate, re-targeting, prospecting, lead generation, SEO, CRM initiatives and related budgeting tied to sales and ROI on eCommerce channels
- Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
- Oversee campaign KPI’s and produce summary reports.
- Monitor Twitter, Facebook, Instagram & other relevant digital media platforms and actively participate in discussions across communities, social networks & blogs.
- Develop, communicate and execute implementation project’s work streams strategies and initiatives.
- Develop project related scope documents, such as project and testing plans, test cases, budgets and timeframes.
- Identify key deliverables and milestones whilst updating and developing scope documents and project plans.
- Organization's SOPs Formulation.
- HR documentation (appointment letters, employee contracts, confirmation, warning, commendation, termination, promotion, transfer, experience, legal notices, termination of employee etc.)
- Review all published content.
- Manage social media/advertising campaigns.
- Verify the facts being presented.
- Ensure content style is meeting the standards with proper revisions.
- Develop and manage targeted keywords list
- Manage both on-page and off-page SEO.
- Manage and improve organic search performance.
- Develop social media strategies and execution, to engage audience on social platforms (Twitter, Facebook, Google+ etc.)
- Manage email, SEO and PPC campaigns
Tools: Google Analytics, Google Adwords, Wordpress, Google Search Console, Facebook Ads.
Topic: Intelligent Retrieval and Clustering of Inventions.
Thesis work included development of core algorithms for intelligent retrieval and clustering of the Invention disclosures using Apache LUCENE and SOLR. The core part of the project was devoted to algorithm development and testing; another part was tuning existing open source tools to the task.
Projects: 60 Second Intl. Film Festival, Agahi Awards, Media Credibility Index and Global Competitiveness Report (Pakistan) by the World Economic Forum.
- Coordinate, monitor and evaluate the activities of allocated projects.
- Develop and schedule work plans in accordance with project specifications.
- Oversee daily operations and coordinate project activities.
- Develop and facilitate workshops, meetings etc.
- Coordinate project activities, ensuring optimum efficiency, comply with suitable policies and specifications.
- Review documents in order to determine the acceptance or to make decisions related to the project.
- Assist in development and updating project briefs, reports and presentations.
- Assess project performance including utilization of resources and achievement of planned targets.
- Analyze and prepare projections for funds requirement to ensure smooth resource flow in the projects.