Lidia Maciąg

Developed partnerships with over 100 brands, including Mohitofashion, Club L London, Exclusive Butik, Showroom LPP, Lemonlunar, Gym Star, and Rebell Concept PR Agency, negotiating contracts, terms, and compensation for promotional content Created and managed content (photos, videos, blog posts) to engage and grow a dedicated following within a specific niche (e.g. beauty, fashion, fitness, etc.). Conducted market research to identify trending topics and create content aligned with audience interests, including a study on The Role of Social Media in Shaping Purchasing Decisions, providing insights into consumer behavior and the impact of social platforms on buying processes Collaborated with brands and startups to promote products and services across social media platforms (Instagram, TikTok, YouTube) Managed market research efforts to gather insights into customer behavior, competitor activities, and emerging industry trends, helping to adjust marketing strategies Built authentic relationships with followers by sharing personal experiences and reviews of products, increasing audience trust and engagement Managed influencer campaigns, from content creation to tracking results and reporting to clients Analyzed social media metrics (likes, shares, comments) to assess the effectiveness of campaigns and improve content strategy

clients and external partners, maintaining professional relationships.

customer service, assisting clients with product selection and personalized recommendations.