Lidija Krickovic

Advising a range of companies (mainly startups) on developing business and marketing strategies, building financial projections, building teams, as well as supporting them in raising funding. Developed long-term product roadmaps and supported the building of the MVPs. Built an all-in-one HR software solution empowered by AI.

End responsible for the business side of four company products (TrafficMansion, DatingFactory, Geoearnings, and TrafficBull).
Recruiting new affiliates/ partners and affiliate networks for company products and building valuable relationships with all of them.
Traveling worldwide to attend relevant industry trade shows to build meaningful and long-lasting relationships with business partners.
Determining annual gross-profit plans by implementing sales strategies; analyzing trends and results.
Establishing sales objectives by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products.
Increasing sales volume and revenue/profit targets by keeping current with the dating industry, changing trends, economic indicators, and competitors.
Strategic planning and implementation of the overall business strategy, long and short-term plans
Hiring, managing, and training the rest of the team
Managing marketing channels and overall budget
Forecasting sales performance trends and acting proactively to increase market segment
Working with different teams in the company: product, development, marketing, sales, finance, legal, HR, and other stakeholders to increase client satisfaction through cohesive strategies
Chief Motivational officer!

Driving the overall planning and management of internal area traffic monetization, - achieved 252.70% revenue and 154.23% eCPM growth.
Network advertising management as a publisher on a network of over 100K websites. Impacted the overall strategic direction, participating in board meetings with company owners and other senior management.
Affiliate management - developed a strategy to grow revenue by managing members' area traffic for multiple VIP affiliates and building strong and lasting relationships. Driving retention and system development by analyzing data metrics and coming up with innovative ideas to improve the end product. Focused on optimizing conversions and maximizing revenue.
Managing internal cross-functional projects, acting as the interim product owner.

Leading the company's marketing, sales, product, and web development teams, covering the markets of the UK and MENA.
Boosted all the major KPIs, revenue by 78%, customer retention by 35%, dropping CPA by 75%, and improving upselling success rate by 43%. Dedicated to providing customers with an exceptional digital experience across all touchpoints. Planning and implementing the digital transformation of the company across all teams. Responsible for writing and implementing the 5-year rolling business plan.
Developing integrated strategies and marketing plans based on market intelligence, competitive analysis, segmentation, activity plans, budgets, brand values, and SMART objectives.
Concept development of campaigns, ensuring amazing UX and designs, innovative and engaging content, optimized SEO, social media engagement, and sales funnel optimization.
Team leadership -inspiring people for professional growth, providing clear guidance and goals for them and their direct reports. Coaching direct reports in gaining maximum output and efficiency of the team. Guidance of the unit publishing CXM UK and CXM World magazines.

Developed key strategies and training programs that helped ASB and partnering NGO organizations create and sustain a high-performing organization. Providing coaching, facilitation, team development, systems analysis, process engineering, and organizational development services to orchestrate cultural development and organizational change initiatives that address corporate goals and strategies. Focused on establishing organizational cohesion, health, and flexibility. Development consultant for ASB subsidiaries - Southeastern Europe.

Clients: American Chamber of Commerce, Coca-Cola, Hemofarm - STADA, Telenor, Roche, Carrefour, Hypo Alpe-Adria-Bank, MK Group, Nelt, Strauss Adriatic, MK Mountain Resort.
Increased BU revenue by 65% by utilizing opportunities in new projects for existing clients while acquiring new business. Strategic communication and marketing guidance for clients ranging from startups to blue-chip international corporations (b2b and b2c) resulted in multiple award-winning campaigns.
The leadership of a team of highly skilled consultants (seven direct subordinates in the account and digital teams) managing multiple projects and clients. Impacted the professional development of each on the team.
Continuous improvement of the quality of existing services and introducing and implementing new services - primarily digital. Coordination of the public affairs sector

Directed markets: SEE (Serbia, Kosovo, Montenegro, Macedonia, and Albania).
Brands: NIVEA, NIVEA MEN, Eucerin, Labello, Hansaplast, Atrix
Strategic planning and tactical implementation of communication and digital marketing for the company and its brands, resulting in increased ROI of over 300%, year after year.
Meticulously crafted and delivered an integrated marketing communications campaign (ATL, BTL, digital, internal, PR, events, and trade marketing) celebrating the NIVEA brand's 100th anniversary, resulting in 35% higher-than-expected sales. Established PR and digital marketing departments. Guiding external digital and creative agencies and team leadership across areas of responsibility.
Managing, implementing, and driving digital strategy across channels; primary focus on content development, own channel building, SEO & SEM, social engagement, and digital campaign support for brand teams
Created the new PR effectiveness tool that is now widely used by the company. Set up procedures for the CEE region. Managed internal communication. Customer relationship management— supervised consumer success outsourced team.

Clients: Dr Oetker, Austrian Post, Lufthansa, Intermarché, Vip Mobile - Account Executive
Bayer Schering Pharma, Raiffeisen Investment, Merkur Insurance, Kapsch - project-based
Prepared numerous winning, comprehensive communication, and marketing strategies. increased client base by 25% through an innovative strategic approach presented in numerous pitch competitions. Won the best CSR campaign award for the VIP Mobile campaign. Overseeing crisis communication and lobbying projects. Mentoring junior staff and interns. Senior consultant for the Bosnian team.

Clients: Procter & Gamble—Account Executive
Master Card, Valentino, Max Factor, Boss, Lacoste, Cavalli, Shiseido, Collistar, Puma, Pal Zileri, Facis, Ford, Mitsubishi Motors, Verica Rakočević - project-based
After only three months, took over Procter & Gamble's major client account.
Successfully planned and implemented a new PR and marketing strategy that resulted in a 75% increase in positive media coverage. Preparing media plans and media buying as well as communicating with clients and journalists. Effectively coordinated and supervised staff (one direct subordinate and freelancers).