Radwa Shehab

Reporting into the CEO office, my role is responsible for developing and managing internal and external communication strategy plans throughout the bank and its subsidiaries including crisis communication.

Primary responsibilities
•Develop effective communication plans and key messaging that leverage the brand promise
•Develop, integrate, and implement internal and external communication (English and Arabic) designed to enhance the brand’s mission and vision
•Cultivate and maintain strong media relationships locally, regionally and internationally
•Execute integrated tools including print publications, newsletters, online communications, media and PR material
•Serve as executive editor for the development, production and maintenance of the company's internal and external communication vehicles
•Responsible for media training for selected spokespeople and administering the media engagements and key messages
•Work with the CEO to achieve organizational goals and objectives by administering the communications and public relations initiatives as determined by the larger organizational strategic planning process
•Resolve public affairs and crisis communication issues when needed
•Manage the communication relationship with financial analysts and investors
•Work closely with other parties to define the CSR strategy, budget and activities
•Work with agencies for advertising and brand management

Responsible to expand the coverage of Abu Dhabi Airports Company and its subsidiaries within local, regional and international media to increase the company’s profile and advance the strategic objective of becoming best-in-class as well as managing crisis communication. -Plan and develop strategic PR plans for all airports and their subsidiaries. This includes management and delivering of all media content: Press releases, fact sheets, press announcements, press conferences, media interviews, and speeches. -Establish, maintain and manage effective relationships with staff, key international and local journalists -Source and write stories which have broad interest and are consistent with the objectives and future direction of the company. -Managing the crisis communication process and liaising with all internal and external stakeholders -Collect and provide ADAC executives with media training and ongoing information about the extent and nature of the coverage of ADAC across the media.

-PR and Communications Officer 2010 -2011 -Senior Marketing and PR Executive 2009 -2010 -Marketing Executive 2008 -2009 -Marketing Coordinator 2007 2007 - 2008 Reporting to the CEO and Marketing Director, my responsibilities were to implement Daman’s corporate marketing and communication strategies, brand positioning and products’ value propositions. Public Relations: In charge of setting and managing local and regional media strategy. Specific responsibilities included: - Establishment of an annual media action plan - Establishment and maintenance of relationships with key local and regional media - Writing and management of press releases, speeches and fact sheets, media responses while managing tonality - Setting up and developing content for interviews with national and international media, - Growth and management of the media database - Participation in industry events and organization of press conferences - Handling and delivering integrated marketing campaigns including budgeting - Management of suppliers for media monitoring and PR agencies Internal Communication: Responsible for managing internal communications across the company of over 2000 employees, - Shifting internal communication from just providing content for communication channels, to developing a problem-solving approach to support the company. Results from staff surveys developed were used in setting up the communication tools. - Content development for all communication tools: intranet, electronic newsletter, staff magazine, bulletin boards, organizing and managing interdepartmental meetings, CEO staff updates, and staff events. - Monitoring and reporting usage of different channel usage Marketing and Brand Management - Establishment of an annual media buying plan - Manage agencies in creating and delivering corporate ATL and BTL campaigns - Launching re-brand identity while setting up marketing and media strategy - Measuring performance of campaigns and ROI