Lilian Kharbout

Marketing professional with over 9 years of experience in digital marketing and advertising. Strong expertise in strategic planning, brand management, and multi-channel campaign execution. Skilled in content creation, market analysis, and driving engagement through social media. Proven track record in leading successful campaigns, managing events, and supporting business growth through data-driven strategies.

Develop overarching marketing strategies for the group of companies aligned with business objectives,
market trends, and target audience needs.
● Ensure consistent branding across all companies within the group, including messaging, visual identity,
and brand positioning.
● Prepare and create website and social media platforms content.
● Execute projects with the team to create creative content.
● Oversee digital marketing initiatives, including website management, search engine optimization (SEO),
and social media marketing.

● Identify and research potential clients by implementing marketing strategies (cold calling and SM outreach).
● Working with the sales team to develop targeted sales strategies and seek out new sales opportunities.
● Coordinating with instructors for presenting courses, and prepare promotional events like webinars, to highlight the training offerings.
● Creating compelling content for digital campaigns and organic search involves a strategic approach to writing and publishing.
● Create brochures, flyers, and social media posts (infographics & videos) to promote the training courses.