Marketing Communication Executive
Marriott Hotels
Total years of experience :10 years, 5 Months
• Participated in developing marketing campaigns.
• Researched and analyzed data to identify and define audiences.
• devised and presented ideas and strategies.
• Supervised promotional activities.
• organized events and product exhibitions.
• updated databases and using a customer relationship management (CRM) system.
• monitored performance.
• Managed international orders.
• Maintained records of incoming and outgoing shipments.
• Maintained and Managed international freight.
• Updated FDA filings.
Training at PDS Tech was a mandatory requirement to complete the
MBA program at the University of Dallas. I was assigned to explore
the opportunities where PDS can expand, and acquire a solid
customer base. Areas of exploration included IT, Marketing, and
International opportunities.
• Established and maintained strong relationships with clients and merchants to improve and develop business relationships in USA, China, and UAE.
• Developed and implemented strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
• Developed and managed sales/marketing operating budgets.
• Planed and overseen advertising and promotion activities including print, online, electronic media, and direct mail.
• Developed and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Overseen and evaluated market research and adjusted marketing strategy to meet changing market and competitive conditions.
• Monitored competitor products, sales and marketing activities.
• Prepared marketing activity reports and presents to executive management.
• Established and maintained a consistent corporate image throughout all product lines, promotional materials, and events.
• Directed sales forecasting activities and set performance goals accordingly.
• Directed staffing, training, and performance evaluations to develop and control sales and marketing programs.
• Managed meetings with key clients, assisted sales representative with maintaining relationships, negotiating, and closing deals.
• Prepared periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Directed product research and development.
draft and send press releases that contain important updates about clients to print and broadcast media outlets, I also organize events at which our clients can meet with the public to increase product awareness or knowledge of the services or recent developments. Proposing and manage advertising on behalf of clients is included. In addition to controlling information output, handling incoming requests for information from media outlets. My general role is to promote cooperative relationships between clients and those who use the clients' services.
1. Worked in the marketing department in developing Arabic content for marketing.
2. Helped in developing the Arabic Marcom for the website and corporate brochure.
3. Assisted in event planning.
4. Gained working knowledge of marketing and general management.
In The Law Firm of Dr. Khalid Alnowaiser, I was assigned to design and write the monthly legal update, also reviewing the performance of some departments (e.g. editors, IT, and Housekeeping), writing letters and reviewing applicants CV's for the HR deprtment. I am currently handling the distributions of legal consultancy, arranging meetings, arranging flight reservations and monitoring and reporting the daily work process to The Chairman of the law firm.
The accompanying resume is presented for your review and consideration for management positions, I believe the position will take advantage of my ability to learn quickly, easily grasp complex concepts, assume increased levels of responsibility, and complete assignments independently or as part of a team with a high level of performance. During my Internship I have trained in the General Management and HR departments, under the Chief Improvement Officer, I was tasked to improve the performance of the Operator, reception, and patients relation representative. Performance improving included: enhancing their bilingual skills, set basic performance templates - in Arabic & English -, documenting questionnaires, website translation & development, and translating lists of safety and fire protection.
Women Fashion Design Diploma.