Marketing & Promotions Manager
Tilal Development Company SAOG
Total years of experience :21 years, 2 Months
TILAL DEVELOPMENT COMPANY SAOG (TDC)
Muscat Grand Mall, Salalah Grand Mall, Nizwa Grand Mall, Tilal Offices and Tilal Residences
Marketing Manager | March 2017 - present
Created and established a stronger brand presence of TDC in mixed-used property development and management resulting to additional brands and properties developed and managed under TDC umbrella.
Demonstrated a strong capacity to handle multiple brands and acquired marketing management of additional properties such as Sawary Center in 2018, Nizwa Grand Mall in 2019 and Salalah Grand Mall in 2019 on top of the initial brands of Tilal Development Company such as Muscat Grand Mall, Tilal Offices and Tilal Residences
Created a clear, concise and standard department polices, manual and procedures of TDC Mall Marketing Department approved and certified by ISO.
Spearheaded noteworthy campaigns, fresh event ideas and all year promotions resulted to constant increase of footfalls by 20% that transpired to business conversion and retainment of 75% of best tenant mix.
Conceptualized and launched Mazaya Grand; the “most selling” gift card brand in Oman that combines discount and loyalty points in one powerful stylish card with modern and secure backend technology.
Marketed Tilal Offices as the best office space in Muscat with its competitive advantage, resulting to a successful lease agreement with Oman Oil Company and its subsidiaries achieving 100% leased offices in 2019.
Revolutionized the way we do social by refurbishing social media strategies and campaigns. Refocus budget to digital marketing as per result of in-depth market research and changing customer behavior resulting to 100% increase in engagement.
Cut budget cost by 20% through contract negotiation, performance measurement and analysis, sponsorship and partnership and best budget management skills honed by experience in mall management.
Improved sales of simulator courses by 50% in 2015 and 2016 by marketing to international students through highly targeted advertising approach.
Established a clear and constant communication with stakeholders in Norway through Norwegian Shipowners Association by creating a monthly stakeholders’ report summarizing the achievements, business performance review of NTC in a compact magazine.
Encouraged continuous support of Norwegian stakeholders to NTC Manila by updated strategies to achieve departmental KPIs and enhance collaboration with manning agencies and MARINA.
Spearheaded the launch and marketing of the newly established $4 billion simulator facilities in new Manila office creating the best maritime simulator school in Southeast Asia.
Manage and established a clear and standard communications approach; leverage of modern and effective ways of content marketing.
Manage the marketing department that handles the entire mall with more than 350 tenants and amazing activities and promotions all year round.
Improved business performance by adding “Cyberzone” in replacement of Foodcourt based on the local market demands and in-depth business analysis.
Increased tenant retention through a well-managed mallwide events, promotions with better results and localized approach in reaching target market.
Increased savings on tenant advertising fund of more than 300 tenants yet achieving better audience reach and sales.
Handle all advertising needs of in house clients.
Offer public relations services as additional value for advertising clients.
Ensure that daily newspapers pick up the press releases and send media alerts to clients.
Report on the total media value and PR value of every press releases picked up by the newspapers.
Invite media in product launching, food tasting and other related activities by the clientele and ensure that they get the best media mileage in every activities.
Prepare PowerPoint presentation and AVP about the company, ad accomplishments and do presentations to possible clienteles.
Conduct a wide-ranging in-depth assessment of the entertainment outlets under the Uptrend
umbrella.
Plan and conceptualize marketing strategies and advertising layout for the outlet.
Monitor the implementation of the plan and its effect in the business.
Do monthly competitors' check and quarterly business review.
Build and establish effective working relationship among corporate clients.
Act as the company's authorized bidding representative.
Provide assistance for all the clients' transaction in the company.
Handle promotions and product marketing for the specific industry assigned by management.
Secure the continued growth and profitability of our company through implementation of best
practices, new business concepts and efficient market coverage.
Survey on how to improve the services of Manila Bulletin.
Assist in marketing newspapers and magazines published by Manila Bulletin.