Regional Marketing Manager- Levant
Iflix
Total years of experience :17 years, 3 Months
Responsible for developing, implementing and executing campaigns for the local market- with the aim of getting as many subscribers as possible, at the lowest cost. reporting directly to the GM with a very strong dotted line to the Global CMO.
Responsible for defining, developing, and delivering the Go-To-Market (GTM) strategy for local countries as the following:
• Overall value proposition for targeted customer segment and new strategic initiatives and services
• Drive the development and manage portfolio of target markets, manage the go-to-market roadmap & customer journey for target segment, and ensure timely and quality delivery to meet target
• Identify and develop key marketing and sales tactics to execute as part of the GTM plan for products, new strategic initiatives, and services, including communications, multi-media, social media, sales enablement, customer facing programs, and events
• Evaluate, propose and implement potential strategic partner relationships for company marketing.
• Develop and manage GTM implementation for products and solutions, including marketing strategy, sales, and customer communications for all channels
• Overall responsibility for brand management and corporate identity within the local market in care
• Provide expertise inputs to stakeholders in the interest of sharpening the proposition or increasing sales
• Aligning with Global Content Marketing Team on content focus and to ensure campaigns are being localized from the global efforts but more importantly, to create local campaigns that are relevant for the market
• Manage and prioritize projects of global/regional scope.
• Promotion (promotion/pricing planning and strategy and promotion/pricing execution);
• Consumer/Customer Training (consumer decision making, customer operations, customer decision making and market segmentation);
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Plan & Execute all SEO/SEM, Social Media and advertising campaigns
• Maintain and provide strength to company’s brand position in the assigned regional marketing areas (GCC, & MENA Region).
• Work closely with the mobile business partners to provide business insights for improving & developing differentiated marketing strategies along with budget allocation for each market.
• Putting a regional strategy for all the tactical sales campaigns, ATL campaigns, launching events, PR & Media relations, digital & social media, roadshows, dealers & field marketing trainings
• Manage the annual advertising and media calendars
• Evaluate productiveness and marketing initiatives ROI
• Regional Retail strategy through channel assessment
• Build, maintain and communicate the regional marketing plans and calendars, including corporate-wide activities that support the region
• Work cross-functionally to create, manage & execute marketing launching plans for the LEVANT region in coordination with Dubai & Korea (HQ & RHQ) in terms of planning and strategy implementation.
• Proactively strategize with the Sales & PMs to execute activities according to the agreed product line up and marketing road map, including; tactical campaigns, ATL campaigns, VIP launching events, PR & Media relations, digital & social media, roadshows, dealers & field marketing trainings along with budget management.
• Retail enhancement, shop branding, display guidelines, POPs, merchandizing material production in addition to product experience zones.
• Regularly evaluate competitive programs, events & content to maintain the brand position as a leader.
• Provide business consultation, market research, and competitive analysis, setting up marketing processes and procedures, budget planning with pre and post assessment.
• Provide monthly reports showing marketing spending and the sellout activities at the partners’ level.
• Monitor performance against pre-set plans and take corrective actions as appropriate.
• Manage projects required by the different entities in the Group to optimize process, increase efficiency, introduce a positive financial impact and achieve the optimum level of management and customer satisfaction by using different project management methodologies i.e. six sigma
• Conduct project-related research and analysis to solve business problems identify risks and suggest effective controls, to ensure streamlining of processes and maximum capitalization on the available resources.