Buyer
Stylishop.com (Landmark Group)
Total des années d'expérience :12 years, 10 Mois
•Responsible for curating and managing a commercially viable range with an annual sales budget of 24 million AED (approx. 15% of Women’s Business) across women’s Outerwear, jumpsuits, and marketplace brands for e-commerce retailer, stylishop.com.
•Secured an intake margin of 60%, which is +2% YoY growth through extensive cost price negotiations with vendors in China & India, product innovation and critical path management.
•Achieved a 60% growth in sales in FY22-23 and 127% achievement of budget with the new and improved range.
•Range curation and management of external brands has grown the portfolio to approx. 20% of company revenue.
•AW23 range grew 12% YoY with healthy trade margin of 43% predominantly driven by reinvention of entry price range.
• Pivotal in developing Fashion Knit Tops & Knitwear, totaling a revenue of AED 88 million, which constituted 43% of total category knits’ business.
• Delivered an intake margin at 62% by open costing negotiations with suppliers in China, Turkey & India.
• Achieved YoY growth on sale by 12% and full price sell through at 80% for Spring Summer’19.
• Strategized an increase in the share of cozy products within fashion knit tops resulting in an overperformance of 80% of the range.
• Planned 35% increase in heavy cardigans for WN19, which resulted in an increase in profitability of the knitwear range by 14%.
• Devised and implemented a range that would continue to make the brand commercially feasible with a turnover of INR 370 million across 182 stores.
• Timely launch of the new collection for Autumn-Winter 2016 led to a growth of 31% in sale and overachieved its budget for the season by 5%.
• Secured an intake margin of 67% on spring summer’17 collection, wherein more than 70% of the range was below price point 999/- and resulting in a budget achievement of 109% in the FY 16-17.
• Attained an unprecedented growth of 80% for the brand, 65% YoY growth and achieved 145% of its sales budget in Spring Summer 2016.
• Successfully achieved an intake margin of 71% against a budget of 65%.
• Proactively ensured that the brand objective of offering fashion at value was met by launching 65% of the range for Spring Summer’16 below price point INR 999
• Curated a range for tier 2 cities based on customer interactions and competition analysis and as a result, the products generated a full price sell through of 60% within 8 weeks.
• Launched fast fashion products with a turnaround time of 60 days that fetched a full price sell through of 65% within 8 weeks; the brand achieved 119% of its budget in the FY 16-17
• Handled range planning and inventory control for 33 retail stores, 23 SIS (Shop in Shops) and 3 ecommerce brands across India.
• Conducted weekly market visits to study competition and gather customer feedback to incorporate necessary actions in our subsequent buys or to inject missed out trends mid-season; the brand achieved 110% of its budget in 2013.
The Course commenced in the year 2008. The 1st year, which consisted of 2 semesters with 13 subjects each, predominantly encapsulated general business studies. The second year laid more emphasis on your choice of specialisation.