Head of Communications
AmicusHorizon
مجموع سنوات الخبرة :28 years, 5 أشهر
AmicusHorizon is the largest housing provider in the south east of England. With more than 30, 000 homes, 1000 staff and assets of over £1.3 billion. With an annual turnover £161 million. AmicusHorizon have a strong desire to create a positive impact and shape the communities they build.
Summary of responsibilities:
• Accountable for all internal and external Communications and Marketing Strategies.
• Lead on gathering customer insight, segmentation and implement regular customer journey gap analysis.
• Set, manage and evaluate ROI for all communications activities.
• Using statistical and research data, develop and lead all communications and marketing functions.
• Manage, develop and enhance corporate reputation and brand.
• Develop, implement and evaluate the organisations integrated 360 campaigns - including digital channels and offline activities.
• Accountable for the development and governance of the intranet site.
• Set strategic corporate objectives and define operational performance measures (KPI’s). Disseminate into workable team plans; manage and monitor performance and report quarterly to the Executive Board.
• Overall project accountability for external agencies, corporate exhibitions and events. This includes national conferences.
• To lead, develop and inspire the Communications Team.
• Lead teams effectively in identifying customer and employee touchpoints, ensuring key messages (propositions) are ‘on message’ and integrated through the correct channels preferences.
• Provide professional advice and leadership to the Board and staff on communication issues including positive and negative (crisis) media handling and public relations.
Summary of responsibilities:
• Develop and deliver Soha’s Communication & Customer Service Strategies.
• Responsible for delivering the organisation change management programme. Integrate and be accountable for developing a new Marketing a Customer Service department.
• Led and develop a new team using a strong and effective leadership style.
• Develop and launch a new brand in line with vision and values.
• Develop and launch a customer centric website.
• Translate strategies, industry trends and customer insight data to set and achieve challenging KPI’s and objectives.
• Manage, develop and enhance Soha’s corporate reputation and brand.
• Manage Soha’s on-line communications including social media activities.
• Accountable for national media and PR enquiries.
• Ensure co-regulation is embedded to empower customers to make a difference.
• Responsible for communications and Customer Services budget.
Summary of responsibilities:
• Accountable for Soha’s Communications Strategy.
• Translate strategies into deliverable plans and objectives.
• Manage all communications to a wide range of stakeholders ensuring Soha’s reputation is one of ‘excellence’.
• Manage on-line communications including social media.
• Manage and inspire an award winning Communications Team.
• Responsible for media handling, PR and promotional activities.
• Responsible for communications budget.
Summary of responsibilities:
• Manage all UK advertising and media enquiries.
• Develop and implement crisis media plans (UK Public Relations Spokesperson).
• Organise international trade shows.
• Responsible for international communications plan.
• Management of the Marketing Team.
This programme is the equivalent to a level 7 qualification or a master’s degree level This qualification demonstrates I have a comprehensive understanding of the strategic applications of digital marketing using the very latest digital tools and practices available.
IDM Professional Diploma in Digital Marketing This qualification focussed on planning, managing and evaluate digital campaigns in social media, search, email, affiliate and more, and learn to confidently integrate them into a wider marketing strategy
Level 7 (Masters Degree) qualification
BA Hons Degree in Business and Finance specialising in Marketing