Senior Sales Manager- Radio and TV
Adline Media
مجموع سنوات الخبرة :19 years, 0 أشهر
Sales management for Marina FM Radio & OSN TV channels
Managing the radio program AL Gaaylaa Sales exclusively represented by the agency
Increased the radio sales for the year 2013 by 20% comparing to 2012
Full media planning and execution services
Marketing and PR planning for elite clients such as Hamra Mall, Bayan Dental, Al Fares Jewelry & Much more
Full Branding, marketing & Media solutions advisory and execution
Sales budgeting and forecasting
Media Relations
PR & Events planning
Copywriting and publishing
May 2012- Present Freelance Marketing and Communications Strategies consultant
In my profile:
IOSH/UK:The Institution of Occupational Safety and Health, Qatar Branch PR launch event. Duties covered: Press Releases translation and distribution, Media invitation, Media release, clip monitoring and reporting to client.
SigmaNet/USA: IT company Located in Sothern California. Marketing and PR proposal for the company initiating new mission and vision with market situation study and suggested marketing and PR plan to achieve the goal of increasing brand and product awareness and increase customer client base by 200% within 2 years.
Al Salam Stores/ Qatar: Leading Fashion and Designer Brands Store in Qatar and UAE Markets. Scoop of work included: Assist in setting the new marketing and PR strategy of Al Slam Store. The Focus on online presence and existence of the store and its brands and build new loyal customers, Launched the new brand image of the Company "I want" Campaign with estimated Marketing campaign cost of 1.3 Million Qatari Riyal that included Airport and Outdoor branding, Cinema Ads and print.
Rotana Hotel Management: Freelance MarCom trainer for newly appointed Executive of Al Mashar Rotana Hotel in Kuwait. Duties include: Brand value and advertising guideline training, budget setting, Marketing and PR plan, financial reports interpretation, Creative and Lateral thinking.
Nov 2011 to April 2012 Qatar Automobiles Company/Mitsubishi Motors Dealer
Marketing Manager
• Led the Market Analysis and Company situation project against competition and identified the business needs with the marketing consultancy company
• Responsible for developing and managing marketing strategies and related advertising, promotion with the objective of increasing sales, market share, and profitability and Set the 2012 Marketing communication Plan and Strategy of QAC.
• Prepare detailed budgets, action plans and timelines for campaigns and promotions then taking them to the operational level
• Leading, couching and training marketing team.
• Created and rebuilt a new and constant brand image grid with new attractive look and feel
• Repositioned all vehicle models based on their target markets and launched a successful repositioning and liquidation campaigns
• Conducted with the marketing team a market research that covered the competition in terms of price and models points, availability and identified the instant market and recommended the sales swift action plan.
• Proposed 5 years company business plan, overview and recommendations.
• Identified new marketing and communications channel with focus on the online and digital activities and Increased Social Media visibility.
• Propose Dynamic innovative campaign such as Ladies special test drive campaign ' Any Time, Anywhere"
• Focus on Social engagement by sponsoring and organizing for the "Tour of Qatar" event with the Cycling federation as part of the company CSR and finalized all marketing and brand exposure materials related to this event that kicks off in 5 Feb.
• Increase customer loyalty focused. Organized and planned for the " Mitsubishi Family Day" event for off-road activity set to take place by Mid March
• Set the platform for QAC new website.
• Designed new corporate collaterals and launched after sale campaign
March 2010 to Nov 2011 Oryx Rotana Doha Director of Marketing and Communications
Overseeing Kuwait and the 2nd property of Rotana In Doha " City Centre Rotana"
• Member of the pre-opening team of Rotana's first flagship hotel in Qatar
• Set Marketing and Communications plans/strategies for opening and post-opening campaigns
• Responsible for positioning the hotel as the first Rotana 5-Star Corporate Hotel in Doha
• Planning and implementing the pre- and post-opening PR campaigns and strategies with a significant impression value for the opening campaign
• Planned and set effective advertising campaigns of the hotel on local and regional levels resulting in a 35% increase in revenue for the first eight months of the hotel opening in August 2010
• Part of the Food and Beverage outlets concept developments team
• In charge of the opening events of the property and the hotel's various outlets
• Planned, handled and organized GM's magazine and TV interviews in local and international markets, in addition to press conferences to introduce the product to the market
• Budget the pre-opening and the annual budget for Oryx Rotana.
• Conduct the weekly departmental marketing and communications meeting and part of revenue, P&L meetings
• Involved in various HR and staff activities and development programs
• Social media activist
• Designed and produced all ATL and BTL materials for the hotel including menus and directories in addition to exterior and road directional signs, directional in-house and outdoor totems, vehicle branding and the airport kiosk in Doha International Airport
• Building the content of the Oryx Rotana webpage and Rotanatimes.com alike and maintained up-to-date information and promotions
• Manage all marketing activities related to Kuwait Property
• Training of the new MarCom Team in Kuwait and oversee and measure results.
• Assist in all marketing and communication material required for City Centre Rotana in Doha, pre- opening stage.
July 2008 to March 2010 Al Manshar Rotana Hotel Kuwait, Marketing and Communications Manager
• Oversaw re-branding for the new identity 'Rotana Corporate', conducted in 2008
• In charge of all marketing and communications (annual strategies and implementation)
• Developing and writing all press releases in English and Arabic and event management
• Aggressively marketed the property throughout all available media
• Ownership of property's web page with all related property details, updating it continuously
• In charge of all PR and marketing campaigns from proposition to implementation
• Shifted the positioning of the hotel from 'pure corporate' into 'corporate and leisure' by hosting bold, international events that added value and introduced the property to new markets
• Secured corporate partnerships for the property with banks, retail companies, etc.
• Managed 2009 financial crises and reduced marketing expenses by 20%, yet preserved the quality of the product and maintained media support despite reduction in spend
July 2006 to June 2008 The Palms Beach Hotel and Spa Kuwait, Marketing & Public Relations Manager
• Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
• Standardized all marketing activities through the agreed annual marketing plan
• Managed advertising campaign and set the advertising guidelines for the hotel
• Involved directly with printing and marketing suppliers
• Approached and obtained sponsors for various events and activities
• In charge of media watching and clipping to monitor market trends and competitors' actions
March 2005 to July 2006 Future Services Kuwait, Contracting and Communications Manager
• In charge of the contracts of the US and Coalition Armies in Kuwait to supply their needs through communication with army contractors
• Responsible for Quality Control plans to meet the demands of the Armies
• Responsible for all purchasing requests and the accuracy of the same
• Following up the execution of contracts and supply of up-to-date information with the supervisors of the camps
• In charge of organizing all gala dinners/events related to the business
May 2004 to August 2004 Mercedes-Benz, Amman Jordan, Customer Relations Team (Special Projects)
• Part of the team that established the CRM department in the company
• Data output result analysis and suggested new ideas for sales and marketing purposes
• Part of the team involved in the 2004 launch of the SLK automobile (2nd generation)
B.A. Law, 1995 to 1999 Amman Private University, Amman, Jordan
