Lisa Williams

§ Reporting to the CEO, I lead and managed the integration of a sole establishment to operate efficiently and in line
with group and global standards of a leading multinational.
§ Directing and managing the overall business and monitoring day to day running of the operation.
§ Continuous evaluation and improvement of business operational processes and systems to ensure operational
efficiency and optimise performance.
§ Full financial responsibility of the P&L objectives, managing all revenue and costs for the business while ensuring
a healthy OCF.
§ Optimisation of the commercial activities to ensure the sales objectives are met.
§ Drive the cost control agenda to ensure the operational cost-to-sales are within the defined parameters.
§ Directing the quality functions of the division and ensuring adherence to the quality system and accountable for
obtaining ISO accreditation.
§ Plan, direct and oversee all HR operations of the business and actively review and improve work processes to
ensure adherence to best in class HR practices.
§ Maintaining partnership with internal stakeholders to ensure support and KPI success (HR, Finance, Payroll, IT,
Legal, Estate and Logistics).
§ Launched the employee recognition program, strengthened staff retention rate and therefore ensuring the
achievement of customer satisfaction.
§ Working in close association with current and prospective customers to understand business needs and develop
continuous improvement plans in order to ensure client retention and business growth.
§ Conducting market research and maintaining a high degree of technical knowledge of the industry and market
segments by monitoring new developments, new products, new research, new concepts and more.

§ Accountable for the management of all client relationships including the single biggest contract valued at AED 60M
per annum.
§ Build strong relationships with executive decision makers and influencers, ensuring retention of strategic accounts

♣ Developed and implemented commercial strategies according to company goals, objectives and budget requirements, to ensure acceleration of business growth.
♣ Conducted market research and analysis to create detailed business plans on commercial opportunities. Formulated strategies to acquire new customers and manage client relationships.
♣ Built and maintained profitable partnerships with executive decision makers ensuring client retention.
♣ Negotiated new contracts and ensured contract renewal all in line with Group CRM.
♣ Implemented Customer Support Centre to enhance and monitor service levels, therefore providing delivery of service excellence.
♣ Managed the sales and bid team in all aspects of their work - meeting sales targets, client meetings, tenders.
♣ Personally lead and negotiated the largest tender for the business, that resulted in the successful award of an International Financial Institution for the provision of full cash management services (ATM & CIT Management).
♣ Developed new innovative service lines including the launch of the first automated cash management solution for retailers in UAE.

§ Developed exceptional company relations and partnerships with Financial Institutions and Retailer clients in UAE.
§ Determined target markets and developed strategic and marketing activities to ensure client retention and
business growth.
§ Successfully exceeded sales targets by 25% year on year through account management and development.
§ Ensured monthly strategic engagement with clients to understand their needs and ensure operational satisfaction.
§ Motivated, trained and guided team members and worked in close association with the operations to ensure high
quality of service delivery and customer satisfaction.