Head of Retail
Brac (Aarong)
Total des années d'expérience :25 years, 3 Mois
Leading Aarong in the country & strategizing international expansion (as Brac operates in 11 countries), following entrepreneurial approach to achieve double digit revenue growth, reengineering processes to increase profitability, designing stores & VM to improve customer experience. Focused approach for employee engagement and promoting phygital approach by using AI & IoT to achieve operational excellence
Launched 19 stores (SA & SIS), 3 private brands with additional revenue of BDT 150 Cr. Achieved double figure growth, PBT 10% by improving operations in the stores (350K Sq.ft) & 6 fine dine restaurants. Launched VM department, revived SOPs, maintained OPEX 23% and managed the team of 3000+ staff. Conducted market research in KSA, UAE, Singapore, India & Bangladesh, initiated new ventures & spearheaded negotiations to facilitate the business expansion
Worked with Lifestyle a subsidiary of Landmark group, UAE having 2K+ stores around the globe. Managed retail operations and P&L of more than 100 private and international brands, maintained positive sales growth and developed process to enhance the operational efficiencies. Won award for excellence in operation and business thrice in year 2011, 12 and 13. Conducted extensive market research, competition tracking for business expansion, managed retail projects and launched stores in India
Managed store operations, sales development, inventory management and loyalty programs at various Aramco Retail Commissaries in Dhahran, Udaliah and Rastanurah. Established mini mart stores and worked for increasing customer engagement and footfalls
Managed business expansion, institutional sales and executive training programs. Formulated strategies as per market trends and maintained high retention with internal growth plans for staff
MBA (Retail)
MA (Sociology)
BA (Sociology)