CE Trade Marketing Manager
Samsung Electronics
Total years of experience :23 years, 8 Months
CE Division Trade Marketing Manager, KSA - Jeddah, March 2015 present
Selected Contributions:
-Managing all Retail Operations across General Trade and Key Accounts, leading a team of 3 executive supervisors and 40 merchandisers across all cities in KSA (Riyadh, Jeddah, Dammam and rural cities.
-Leading Trade-Marketing activities: Market universe segmentations and implementations.
-Managing marketing agency: new launches - activations - projects at KSA level, optimal coverage of route plans and control measurements.
-Delivering reports and updates for all market channel IR (Independent Retailer) and OR (Organized Retailer) activities - competitor promotions - price drops - surveys - suggest ideas and market reactions to keep the market share in the lead.
-Managing development/enhancement of current future trade programs for optimum efficiency and delivery of objectives.
-Managing incentive scheme projects (Maksab CE) for KSA region.
-Visit retail establishments to ensure efficient and effective management as well as high-performance sales.
-Monitor the activities of the customer service department of retail outlets to ensure a satisfied clientele.
-Direct and supervise retail staff across several retail outlets to ensure they meet set objectives.
-Provide solutions that address performance issues in a timely and effective manner.
-Presenting the RM (Retail Management) weekly meeting.
System Management: “Data Analysis Team”
-System Integration by linking all distributors to Samsung global systems to insure receiving the sales and Inventory data.
• EDI (Electronic data interface).
• DMS (Distribution Management System).
• GSCM (Global supply Chain Management).
• MCS System (Market communication system).
• Market Share Portal.
• Samsung Plus (Stars).
Accomplishment:
-Maximize route plan by 40 % of universe coverage.
-Achieve the accuracy of the data collected by 80%.
-Achieve Systems Integration project goals.
Successfully set up and run Shopify store from scratch with 100+ items with automated order fulfillment and inventory management.
- Built and run an online store with +100 items from scratch.
- Communicated with customers on an ongoing basis to answer questions, resolve disputes, provide further details about items for sale, and collect payment.
- Manage Shopify platform to build a store, customize the design and categorize items, setup delivery date, and payments options.
- Setup shipping policy, terms & conditions, refund policy.
- Fully automated order fulfillment store using a drop-shipping business model (Shopify - Shop master - AliExpress - PayPal).
- Hiring staff to manage item listings, graphic designs, and content creation.
- Research new trends and consumers (Google Trends).
- Communicated with customers on an ongoing basis to answer questions, resolve disputes, provide further details about items for sale, and collect payment.
- Launch marketing campaigns to boost sales and increase business awareness.
- Design business process for sourcing, sales channel, and automated order fulfillment.
- Fully automated order fulfillment to customers resulted in greater customer satisfaction and reduced shipping delays.
HHP Division MCS Trade Marketing Manager, KSA - Riyadh, March 2013 - 2015
Selected Contributions:
• MCS System Administration (Market communication system) project:
-MCS Operation (Issues identification, solving & Closing).
-Ensure timely Data upload on MCS through merchandisers Mobile MCS.
-MCS expansion training and implementation.
-Route plan timely updating and coverage monitoring.
-Managing incentive scheme projects (Rabhan HHP) for KSA region.
-Managing MCS reports sellout, Stock out, Promotions, IMEI # collection (Rabhan/ Maksab incentive projects), VOC, price update.
-Monitor inventory levels to determine the need for stock supply at each retail outlet.
-Daily and Weekly Market Visit Reports.
-Market Segmentations.
-Market Numeric and Weighted Coverage.
-Issue Management: Coordinating and sharing the merchandises issues with the agency operation management.
-Managing Promoter distribution.
-Perform quality controls and monitor production KPI’s.
-Adequate knowledge of organizational effectiveness and operations management.
Accomplishment:
-Increase universe store coverage from 500 to 1100 stores.
-Increase Samsung Mobile in-store market share to 70%.
-Increased profitability through effective incentive programs, base cost reduction and maximizing revenue to incentive ratio.
-Reduce product lead time starting from the manufacturer until the end user.
SIT Distribution is a leading mobility distributor for HTC - Huawei - Oracle - Hisense - Toshiba - Samsung in Gulf region.
Key Account Manager: “Carrefour Hyper Market”.
Selected Contributions:
-Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition.
-Acquire a thorough understanding of key customer needs and requirements.
-Expand the relationships with existing customers by continuously proposing solutions that meet their objectives.
-Ensure the correct products and services are delivered to customers in a timely manner.
-Serve as the link of communication between key customers and internal teams.
-Resolve any issues and problems faced by customers and deal with complaints to maintain trust.
-Play an integral part in generating new sales that will turn into long-lasting relationships.
-Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.
-Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels.
-Planning orders, Promotional bundles, Stock rotation, Credit notes, Price protection.
Accomplishment:
-Successfully opened up four major wholesale accounts.
-Consistently exceeded sales budget and goals.
-Increased business with existing accounts by 20%+ by having new products ordered.
Selected Contributions:
-Maintain sales distributing for retailers (Jarir, Extra, Carrefour, Hyper Panda, and NASA).
-Planning new Marketing ideas for retailers.
-Handling a group of merchandisers and promoters in Riyadh and Khobar regions.
-Supporting training and providing product knowledge to all retail channel sales stuff.
-Marketing research to improve and develop HTC distribution.
-Warehouse inventory and logistics support.
-Made stock clearance for non-moving items and by inside/ outside country deals.
-Managed the IR (Independent Retailer) Channels of all marketing and promotional materials to internal sales and distributor channels.
-Lead product launch events and ceremonies.
Managing and developing marketing plan and driving all kind of Promoters and Merchandisers fields. Leading marketing projects to obtain the objective within a highly competitive and rapidly changing marketplace. Developing the client’s needs. Sending weekly reports showing the market curves. Meet new clients to improve the company reputation and behavior.
Selected Contributions:
Branch Manager:
-Managing 2 countries KSA and Kuwait.
-Receiving and consolidate weekly reports and monitoring Promoters & merchandisers daily activities.
-Managing 5 projects (Hewlett-Packard, Philips, MSI and creative).
-Developed, coach and motivate staff to optimize and sustain customer satisfaction.
-Create new ideas for clients to improve their product abilities.
-Gained a strong understanding of the telecommunications market in Saudi Arabia.
Accomplishment:
-Developing an Excel reports to simplify the data collection and to reduce time consumption.
-Increase the number of Promoters & Merchandisers by 40%.
-Increase the number of universe store coverage by 30%.
In charge of planning and pre-arranging Motorola products and commodities offered for sale at different sales outlets. Carried out the enhancements of visual advertising and promotions to meet set goals and plans of action. Conducted continued product and merchandising knowledge and awareness in line with company’s policy resulting in increased client base and influencing buyers’ behavior.
Retail Marketing Consultant:
-Performed scheduled sales outlets visits to ensure merchandise promotions are aligned with company strategies and systematic plans.
-Motivated and trained sales outlets employees on current and new Motorola merchandise which positively affected sales increase and growth.
-Increased the radius of visual displays by clearly presenting promotions and advertising material to customers.
-Guaranteed product interest by visiting all stores and sales outlets in the immediate area and working with the sales staff to develop their understanding of the presentation.
-Engaged in different sales functions and established strong relations with sales outlets employees.
-Reported daily task completions and provided competitive products reports.
-Responsible for the inventory of three Motorola warehouses by making a full itemized list of merchandising materials on hand.
Accomplishment:
-Increase Motorola in-store market share by 35%.
-Increased sales by 33% during the first year by providing exceptional customer service and establishing quality.
A solid background in sales and product experience. Responsible for generating sales of Nokia, Sony Ericsson, Motorola, and LG mobile phones through direct professional contact with customers. Proven sales, marketing, and organizational skills that helped in exceeding all sales goals.
Selected Contributions:
-Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as key member of sales and marketing team.
-Created business opportunities by introducing each and every potential client to company’s products and closing the sale.
-Consistently met or exceeded weekly, monthly, and annual sales goals.
-Successfully secured product interest by professionally approaching customers and revealing latest mobile phone models.
-Handled and reported all customers’ complaints and resolved issues efficiently to ensure after sales support and customer satisfaction.
Accomplishment:
-Formulated a follow-up strategy that brought warm leads into the showroom and achieved a close rate of 75-85% in sales consultations with 40-50 prospective clients per month.
-Significantly increased profits by 40% or more by guiding clients through a comprehensive consultation and selection of upgrades.
-Created a strong visual appearance of the showroom by effectively executing merchandise plans and strategies.
-Educated customers about quality and value of Axiom Telecom products.
-Instrumental in maintaining existing customers through providing professional services.
-Addressed customer issues, expedited orders, and increased business.
-Contributed generously to company’s success by meeting aggressive sales objectives.
Accomplishment:
-Achieving monthly target with over 45%.
-Created a strong visual appearance of the showroom by effectively executing. merchandise plans and strategies.
-Trained and developed a team of five new field sales executives who achieved an average of 120% of their sales targets within their first three months.
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