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Loay Al-Tayar, Deputy CEO for Project Development

Loay Al-Tayar

Deputy CEO for Project Development·Netaq AlAmaal

Saudi Arabia

Doctorate, Science

Work experience

Total years of experience: 29 years, 9 months

Deputy CEO for Project Development

August 2023 - Present

Netaq AlAmaal

Jeddah, Saudi Arabia

August 2023 - Present

• Directed 15+ national exhibitions and PR campaigns, achieving an average
attendance of 20, 000+.
• Grew client portfolio by 35% through targeted partnership development.
• Achieved a 94% campaign satisfaction rate via structured post-event surveys.
• Developed KPIs dashboards and performance reports submitted quarterly to the
board.
• Directed high-level Gulf forums (2023-2025).
Company industry:
Events Management

General Director of PR & Media

September 2008 - August 2023

University of Business & Technology (UBT)

Jeddah, Saudi Arabia

September 2008 - August 2023

• Increased media reach by 270% through integrated PR campaigns across 12
platforms.
• Managed 30+ institutional events including National Day & Graduation, averaging
4, 000 attendees.
• Secured partnerships with 15 government entities, significantly enhancing
institutional visibility.
• Drafted UBTs first Crisis Communication Manual, which was adopted across
departments.
• Trained 500+ professionals in PR and protocol (2020-2024).
Company industry:
Higher Education

Dean of Student Affairs

January 2012 - January 2022

University of Business & Technology (UBT)

Jeddah, Saudi Arabia

January 2012 - January 2022

• Boosted student satisfaction scores by 40% via strategic engagement programs.
• Led redesign of student services processes, reducing response time by 60%.
• Presented 10+ annual reports analyzing student behavior and success metrics.
• Led UBTs transformation to a university and implemented a 5-year strategic plan.
Company industry:
Higher Education

Director, Career Center

January 2010 - January 2012

University of Business & Technology (UBT)

Jeddah, Saudi Arabia

January 2010 - January 2012

• Organized 8 career fairs with 100+ employers and 2, 000+ students per event.
• Increased student placement rate from 55% to 78% through employer partnerships.
• Created a COOP tracking system, improving compliance and reporting accuracy.
• Established long-term employer pipelines and ministry relations.
• Managed 10+ national career forums.
Company industry:
Higher Education

PR Director

June 2007 - June 2007

Ghassan Al Sulaiman Co.

Jeddah, Saudi Arabia

June 2007 - June 2007

• Led corporate communications strategy, resulting in a 3x increase in media coverage.
• Implemented ROI-focused PR plans; achieved an average campaign engagement
increase of 60%.
• Produced 20+ high-quality media kits and internal publications.
Company industry:
Retail & Wholesale

Secretary General

April 2005 - April 2007

Al Madinah Chamber of Commerce

Medina, Saudi Arabia

April 2005 - April 2007

• Represented 300+ companies at national and international business delegations.
• Facilitated $50M+ in investment opportunities through bilateral forums.
• Initiated public-private collaborations to improve chamber services.
Company industry:
Non-profit Organization

DI RECTOR OF Public Relations PARIS, F RANCE.

July 1994 - April 2004

CE NTE R FOR ARAB- EUROPEAN STUDIES

Paris, France

July 1994 - April 2004

Company industry:
Management Consulting

Education

University of Exeter

January 2004

January 2004

Doctorate, Science

United Kingdom

Limerick University

January 1999

January 1999

Master's degree, International Studies

Ireland

King Abdulaziz University

January 1997

January 1997

Bachelor's degree, English Literature

Saudi Arabia

Skills

Public Relations
Expert
Public Relations
Expert
Social Skills
Expert
Social Skills
Expert
Working With Students
Expert
Working With Students
Expert
External Affairs
Expert
External Affairs
Expert
English Literature
Expert
English Literature
Expert
Key Skills: • Qualitative/ Quantitative Analysis. • Political & Economic Analysis. • Strategic Plann
Expert
Key Skills: • Qualitative/ Quantitative Analysis. • Political & Economic Analysis. • Strategic Plann
Expert
Event Management, Project Management, Self-motivated, Crisis Management, Negotiation Skills,
Expert
Event Management, Project Management, Self-motivated, Crisis Management, Negotiation Skills,
Expert
English Literature
Expert
English Literature
Expert
External Affairs
Expert
External Affairs
Expert
Working With Students
Expert
Working With Students
Expert
Social Skills
Expert
Social Skills
Expert
Public Relations
Expert
Public Relations
Expert
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
COLLABORATION
Intermediate
COLLABORATION
Intermediate
COMMUNICATION STRATEGIES
Intermediate
COMMUNICATION STRATEGIES
Intermediate
CRISIS COMMUNICATIONS
Intermediate
CRISIS COMMUNICATIONS
Intermediate
CRISIS MANAGEMENT
Intermediate
CRISIS MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LOBBYING
Intermediate
LOBBYING
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate

Social profiles

Personal Website
Personal Website
linkedin.com/in/loay-altayar

Languages

English

Expert

Training and Certifications

Certifications
Certified Coach
Career Guide Program
Strategic Planning
Project Management Introduction
Training
Career Guide Program (CGP)
Center for Credentialing & Education
Mar 2021
Certificate of Completion of the Coaching Practitioner Course.
Octarium Est
Feb 2021

Recommendations

Moussa Simagan

Aug 2020

Aug 2020

Logistics And Procurement Manager•Subordinate

How are you, your family and professional life? It's nice to have you in my connection. Hope you and your family are safe and doing well during this covid-19 pandemic crisis. Hopefully, the world will be free and safe. Nice to be connected to your network as friends. I deem it fit to contact you after going through your profile here on Bayt, I specialize in Oil and Gas Management, and I connected you in regards to a contract opportunity that exists in my company. My company is searching for a reliable person or company for a supply contract project, which will commence immediately the covid-19 pandemic is under control and Global Travel Restrictions/Bans lifted, but the selection process is currently ongoing. If you are interested, I can recommend you. Regards, Moussa Simagan