Loay Al-Tayar, General Director of Public Relations and Media

Loay Al-Tayar

General Director of Public Relations and Media

University of Business and Technology

Location
Saudi Arabia
Education
Master's degree, International Studies
Experience
53 years, 10 Months

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Work Experience

Total years of experience :53 years, 10 Months

General Director of Public Relations and Media at University of Business and Technology
  • Saudi Arabia - Jeddah
  • October 2022 to August 2023

- Supervising the organization of all exhibitions, conferences, seminars, and scientific forums at the universities.
- Planning publicity strategies and campaigns.
- Managing the production of visual communications and digital content.
- Speaking publicly at interviews, press conferences, and presentations.
- Build and maintain relationships with government agencies, ministries, regulatory bodies, and other relevant stakeholders.
- Act as a liaison between the University and government officials, facilitating communication and advocating the universitys interests.
- Participation in the universitys annual celebrations, for the graduation ceremony.
- Preparation and organization of the universitys annual events, for example (the graduation ceremony, the occasion of celebrating the National Day, the founding day, and the greeting ceremony).
- Develop a marketing communications plan including strategy, goals, budget and tactics.
- Working in the preparation of the annual report of the events and activities at the university level.
- Prepare press releases and publish them in the media.

General Director of Public Relations and Media at University of Business & Technology (UBT)
  • Saudi Arabia - Jeddah
  • October 2022 to July 2023

Supervising the organization of all exhibitions, conferences, seminars, and scientific forums at the universities.
Planning publicity strategies and campaigns.
Responsible to implement all the elements defined in the PR and Communications manual and keep it up to date; elements are e.g. Corporate Identity, Contingency Plans.
Managing the production of visual communications and digital content.
Speaking publicly at interviews, press conferences, and presentations.
Build and maintain relationships with government agencies, ministries, regulatory bodies, and other relevant stakeholders.
Act as a liaison between the University and government officials, facilitating communication and advocating the university's interests. Participation in the university's annual celebrations, for the graduation ceremony.
Preparation and organization of the university's annual events, for example (the graduation ceremony, the occasion of celebrating the National Day, the founding day, and the greeting ceremony). Develop a marketing communications plan including strategy, goals, budget, and tactics.
Working in the preparation of the annual report of the events and activities at the university level.
Prepare press releases and publish them in the media.
Contribute to the development of UBT's communication strategy plan for University's president approval.
Responsible for all internal communication initiatives as well as external communication as part of the overall Corporate Communication agenda to ensure and maintain the value of the university as an organization and Saudia as an overall corporate brand.

Dean of Students Affairs at University of Business and Technology
  • Saudi Arabia - Jeddah
  • September 2012 to October 2022

- Supervising and managing the admissions office and all programs related to this office.
- Serving as a liaison between institutional administrators and student departments.
- Creating and implementing department goals, policies, budgets, and working procedures.
- Assessing the needs of the student body and responding in a timely and effective manner.
- Providing structure and proactive leadership to ensure university development.
- Providing support to students on issues related to the institutions policies, department processes, and student services.
- Directing and managing numerous student incentive programs.
- Conducting regular department evaluations to determine efficiency and recommending solutions for improvement.
- Preparing annual statistical reports.

DEAN OF STUDENTS AFFAIRS at University of Business and Technology.
  • Saudi Arabia - Jeddah
  • September 2012 to October 2022

Supervising and managing the admissions office and all programs related to this office. Serving as a liaison between institutional administrators and student departments. Creating and implementing department goals, policies, budgets, and working procedures. Assessing the needs of the student body and responding in a timely and effective manner. Providing structure and proactive leadership to ensure university development.
Providing support to students on issues related to the institution's policies, department processes, and student services.
Directing and managing numerous student incentive programs.
Conducting regular department evaluations to determine efficiency and recommending solutions for improvement.
Preparing annual statistical reports.

Director of Career Center at University of Business and Technology
  • Saudi Arabia - Jeddah
  • June 2010 to July 2012

- Provide career and college entrance information and assistance to students, faculty members, parents, and counselors.
- Prepare career education and instructional materials for use by faculties and students.
- Obtain, organize, file, and display guidance materials.
- Plan, organize, develop, and implement career events and publications.
- Prepare letters, flyers, mailers, and other materials to publicize Career Center services, resources, and speaker programs.
- Maintains an up-to-date record of all graduating and expected students; the record should contain the student ID, Name, Major, GPA, Contact Information, Current Company, and Job Position.
- Develop relationships with other colleges and universities.
- Coordinates COOP training for students with companies.
- Coordinate job opportunities for graduating students from companies.
- Build and expand the current company database.
- Preparation for annual career days.
- Generate timely reports reflecting the status of students undergoing cooperative training.
- Oriented students on the procedures and steps followed in cooperative training.
- Other duties assigned by the Student Affairs Dean include keeping an up-to-date record of all students who are on COOP training and a record of all students eligible for the training.

DIRECTOR OF CAREER CENTER at University of Business and Technology
  • Saudi Arabia - Jeddah
  • June 2010 to July 2012

Provide career and college entrance information and assistance to students, faculty members, parents, and counselors. Prepare career education and instructional materials for use by faculties and students. Obtain, organize, file, and display guidance materials. Plan, organize, develop, and implement career events and publications Prepare letters, flyers, mailers, and other materials to publicize Career Center services, resources, and speaker programs. Maintains an up-to-date record of all graduating. and expected students; the record should contain the student ID, Name, Major, GPA, Contact Information, Current Company, and Job Position. Develop relationships with other colleges and universities. Coordinates COOP training for students with companies. Coordinate job opportunities for graduating students from companies. Build and expand the current company database. Preparation for annual career days. Generate timely reports reflecting the status of students undergoing cooperative training. Oriented students on the procedures and steps followed in cooperative training. Other duties assigned by the Student Affairs Dean include keeping an up-to- date record of all students who are on COOP training and a record of all students eligible for the training.
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MASTER PROGRAM DIRECTOR at University of Business and Technology
  • Saudi Arabia - Jeddah
  • September 2009 to July 2010
Master Program Director at University of Business and Technology
  • Saudi Arabia - Jeddah
  • September 2009 to June 2010

- Provides administrative advisement on a range of academic program compliance and related issues including degree completion requirements and policies to students, faculty, and/or departmental staff; serves as a liaison between students, faculty, and administration, as necessary.
- Researches and resolves problems related to curriculum, program, and institutional requirements; coordinates with academic units to process changes in programs of study and applications for candidacy and assists in the resolution of academic problems and disputes.
- Provide technical advice, guidance, and support to departmental graduate academic advisors on progression, graduation, and related advisement issues.
- Monitors student progress in relation to program requirements and corresponds with students as necessary regarding programmatic problems and deficiencies.
- Develops and maintains comprehensive student records and databases, and performs supplemental activities such as information acquisition, data file verification, and submission of reports, survey responses, and data requests, as required.
- Performs transcript and credit transfer articulations from national institutions for all graduate academic programs as needed for degree requirement acceptance.
- Reviews student files deadlines are met for completing various graduation requirements such as coursework, thesis/dissertation, manuscript, and other program requirements as specified.
- Coordinates and participates in the review and final approval process for theses/dissertations and coordinates the completion of the administrative processes associated with the final approval of graduate manuscripts.

PUBLIC RELATIONS GENERAL MANAGER at GHASSAN AHMED AL SULAIMAN
  • Saudi Arabia - Jeddah
  • January 2008 to July 2009
Public Relations General Manager at Ghassan Ahmed Al Sulaiman Development.
  • Saudi Arabia - Jeddah
  • January 2008 to June 2009

- Planned, implemented, and managed public relations policy and procedures in the company.
- Plan and budget for PR events, programs, and initiatives.
- Writing press releases and other media communications to promote clients.
- Determine KPIs for the PR department.
- Measure and provide reports on each PR campaign.
- Establishing and maintaining relationships with consumers, community, employee, and public interest groups.
- Preparing and editing organizational publications, including employee
newsletters or stockholders reports, for internal and external.
- Updating and maintaining Web content.
- Conferring with managers to identify trends and group interests and providing advice on business decisions.

Secretary General at Al Madinah Chamber of Commerce and Industry
  • Saudi Arabia - Medina
  • April 2005 to April 2007

- Functioned as a General Director, and strove to enhance the service for
businessmen in Saudi Arabia as well as improve the relations between
Saudi traders and businessmen with their foreign counterparts.
- Advocated on behalf of the business community, respected as a
knowledgeable and effective spokesperson.
- Implementation of the decisions of the Board of Directors.
- Carrying out the tasks assigned by the Chairman of the Council.
- Monitoring the Chambers employees and users in the performance of their work and submitting a report on each of them at the end of each financial year.
- Preparing the draft budget and final account.
- Take the necessary measures to convene the General Assembly and the
Board of Directors.

Secretary General at Almadinah Almunawarah Chamber of Commerece
  • Saudi Arabia - Jeddah
  • April 2005 to April 2007

OF COMME RCE AND I NDUST RY, ME DI NA, SAUDI ARABI A.
APRIL 2005-APRIL 2007
Functioned as a General Director, and strove to enhance the service for businessmen in Saudi Arabia as well as improve the relations between Saudi traders and businessmen with their foreign counterparts. Advocated on behalf of the business community, respected as a knowledgeable and effective spokesperson. Implementation of the decisions of the Board of Directors. Carrying out the tasks assigned by the Chairman of the Council. Monitoring the Chambers employees and users in the performance of their work and submitting a report on each of them at the end of each. financial year. Preparing the draft budget and final account. Take the necessary measures to convene the General Assembly and the Board of Directors.

Director of International and Public Relations at Center for Arab-European Studies
  • France - Paris
  • August 1994 to April 2004

- Business Development.
- Managing communication processes that occur within the center between employees and external audience, such as organizations, NGOs or other institutions, and journalists.
- Drafting speeches for international media appearances of the higher management.
- Collaborating with the marketing department in organizing promotional activities.
- Acting as the official spokesperson for the company.
- Creating modern and creative methods that help the organization reach advanced stages of excellence.
- Working on preparing and organizing annual forums and meetings organized by the Center in several European and Arab countries.

DI RECTOR OF Public Relations PARIS, F RANCE. at CE NTE R FOR ARAB- EUROPEAN STUDIES
  • France - Paris
  • July 1994 to April 2004

Education

Master's degree, International Studies
  • at University Of Limerick
  • August 2024

I have studied my Master in International Studies as main major from Politics department

Master's degree, Master's degree in international studies.
  • at Limerick University
  • August 1999
Bachelor's degree, Bachelor's degree in English Literature,
  • at King Abdulaziz University
  • October 1997

Specialties & Skills

English Literature
External Affairs
Working With Students
Social Skills
Public Relations
NS (SIMULATOR)
AGENDA (MEETING)
CORPORATE COMMUNICATIONS
COOPERATION
DRAFT (BOILER)
LEADERSHIP
Qualitative/ Quantitative Analysis. • Political & Economic Analysis. • Strategic Plann
MANAGEMENT

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert

Training and Certifications

Career Guide Program (CGP) (Training)
Training Institute:
Center for Credentialing & Education
Date Attended:
March 2021
Duration:
25 hours
Certificate of Completion of the Coaching Practitioner Course. (Training)
Training Institute:
Octarium Est
Date Attended:
February 2021
Duration:
25 hours