Loay El Badri

Lead daily sales operations for a water bottling plant in Hail, tracking territory activity against monthly
targets.

Land above 100% of target every cycle — consistent full attainment across sales volume and collection.

Collect payments in full alongside sales, without exception.

Handle customer escalations and complaints directly, usually resolved the same day.

Coach field reps, keep them on schedule, and confirm visits actually happen.

Track daily sales performance and step in early with corrective action when something is off.

Coordinate with the warehouse team so orders go out on time.

Handled B2B sales and key account relationships for cold storage and warehousing clients across the
territory.

Grew territory coverage to 80% of the company's total refrigeration and freezing warehouse capacity.

Managed route coverage, client visits, and contract renewals across a 4-year tenure.

Coordinated with operations and logistics teams to maintain seamless service delivery to key accounts.

Covered FMCG sales operations and route-to-market execution for a Coca-Cola distribution agent.

Managed daily customer visits, order processing, and product placement across assigned distribution
routes.

Sold insurance policies to individual and corporate clients from a cold-start base.

Reached 70% of sales target within 6 months as a first-time entrant to the insurance sector.

Handled HR operations including employee records, attendance coordination, and inter-department
communication.

Supported payroll processing and onboarding of new staff across site operations.

Represented clients and prepared legal documentation in civil and commercial matters.

Built negotiation and contract drafting skills transferable directly to B2B account management.