Manager Digital Media
Cyber Managers Software Services Pvt. Ltd. (Cogmat)
Total years of experience :14 years, 4 Months
In my current role, my duties include and go beyond:
- Creating and implement digital marketing strategies for key accounts
- Managing content creation team and ensuring delivery for the campaigns of key accounts
- Identifying the needs and expectations of the brands as well as the business
- Acting as a liaison between clients and the agency
- Managing team that conceptualizes, develops & executes Social Media campaigns a per clients' need and business/brand requirement.
- Managing day to day operations such as content & creatives
- Handling Digital presence(Social Media, Website Management, SEO, SEM & ORM) for multiple brands
- Defining Brand Objectives (if not defined already). Conceptualizing & executing innovative campaigns on Social Media to ensure the Brand/Business Objectives are met
- Ensuring the operations are not only running smoothly but also creatively.
- Monitoring plans and campaigns
- Creating a 'client-agency equilibrium' to ensure both the parties are comfortable with each other & are in a mutually beneficial relationship
- Paying careful attention to budgets & profits, resources, deadlines and client & team happiness
Freelance Digital Marketing Professional.
I've collaborated & worked on Digital activations for brands like:
• PING Digital Broadcast Network
• NASSCOM Gaming Forum
• Red Wall Mediaworks Pvt Ltd
• Digital Dubba
• Palkan B. Weddings Etc.
• A New Knot
• A&R Advertising and Research
• Rensar Aviation N Technologies Private Limited
• Suhas Bandekar & Associates
As part of my responsibilities, I have consulted on, planned & led executions in the following areas:
• Marketing Strategy & Planning
• Branding & Identity Design
• Website Design
• Social Media Marketing
• Mobile Application Development
• Digital Media Innovations like mobile games for Brand Identity building
• Search Engine Optimization
• Content Development & Optimization
Client Counselling
• Understanding clients' digital marketing requirements including websites, micro-sites, social media, email marketing, campaigns and promotions, mobile etc..
• Understanding clients' business and domain challenges and providing strategic direction for their digital needs
• Analysing and understanding the client mandates in terms of their business objectives
• Researching and keeping current on emerging on-line trends and best practices specific to digital media and counsel and recommending the same to clients as appropriate.
Relationship Management & Growth
• Identifying and pursuing opportunities with existing clients where the agency can provide digital services and expertise
• Interacting with clients at a variety of levels and across functions
• Scoping for different digital projects
Client Servicing
• Main point of contact for clients - overseeing ongoing work and new assignments on a day-to-day basis.
• Communication of digital design briefs effectively to internal design/development teams.
• Managing designated projects/campaigns on a day-to-day basis ensuring that approved design and technical solutions are executed to the highest levels of quality, within designated timelines.
• Account Servicing and Management
• Account Planning for clients' Social Media Campaigns
• New Business Development
• Conceptualization and Strategy Planning for Client accounts
• Exploring new avenues for building client base
• Media Planning (Digital)
• Account Servicing and Management
• New Business Development
• Conceptualization and Strategy for Client accounts
• Exploring new avenues for building client base
• Content Management
• Accountable for creating new branding and marketing strategies and effectively implementing these strategies across the organization.
• Driving Media planning/ PR efforts, attending Press conferences, spearheading Product launches, and working out the media strategy for the organization.
• Work out appropriate media strategy to meet brand objectives and also to deliver required efficiencies in terms of cost, exposure, and reach.
• Play a key role in launching new product by providing guidance on press releases, sales brochures, packaging design and merchandising initiatives.
• Monitor and manage brand communications budgets.
• Successfully handle brand launches & cater to all the clients’ promotions/event related advertising needs.
• Liaise & coordinate with the design department on brand promotion activities. Ensure corporate & product communication matches brand positioning.
• Assist in steering sales, marketing, and process operations in the organization.
• Also entrusted with the task of handling B to B clients.
• Reviewed and edited existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines.
• Collaborating with creative managers throughout the company as well as marketing executives to ensure that strategies and standards meet business needs and align with overall corporate brand identity.
• Administrative assistant to Admissions Officer
• Liaised with clients, both students and also 'B to B' clients like agents.
• Worked on new International applications to the University
• Assessed new applications
• Proposed new Knowledge Management system for training new
employees
References:
Ms. Barbara-Anne Long, Int'l Admissions Supervisor GC, Griffith University
Tel: +61 07 555 29259 Email: b.long@griffith.edu.au
Mr Michael Holder, Manger., Fin. Aid & Sponsorships, Griffith University
Tel: +61 07 555 28117 Email: m.holder@griffith.edu.au
Courses Undertaken - Integrated Marketing Communications Market Research Advanced Consumer Decision Making Strategic Marketing, Interactive Marketing Entrepreneurial Innovation Marketing Service Sector Marketing and Operations Branding GPA 5.25 in a 7-point GPA