Lombe Bwalya

• Successfully managed multiple client accounts, ensuring timely delivery of high-quality media and communication solutions.
• Utilized a consultative, solution-based sales approach to identify and fulfill client communication and exposure needs.
• Generated revenue by selling bespoke media exposure packages to individuals and businesses, achieving or exceeding sales targets.
• Conducted in-depth research to understand client industries, media landscapes, and product offerings, aligning strategies to maximize impact.
• Built and maintained strong client relationships, fostering trust through exceptional service and regular communication.
• Designed and executed tailored PR strategies to address both existing and anticipated communication needs.
• Collaborated with internal teams to ensure seamless project management and adherence to deadlines.
• Demonstrated expertise in high-ticket sales,

• Identified potential customer segments and target markets to drive company growth

• Developed and implemented customer acquisition strategies to expand the customer base

• Built and maintained a pipeline of potential clients and tracked progress for stakeholders

• Acted as a primary point of contact for existing customers, addressing their inquiries and concerns

• Collaborated with cross-functional teams to develop and implement effective sales & marketing strategies

• Identified and pursued business opportunities to drive company growth

• Led the negotiation and closure of new business deals and contracts

• Represented the organization at conferences, industry, and networking events

• Monitored and evaluated teams' sales performance, adjusting strategies when required

• Stayed up to date on market trends, industry developments, and best practices to ensure competitiveness

• Developed and implemented social media strategies to increase brand health, awareness, and engagement

• Managed, curated, scheduled, and monitored content and engaging posts across social media platforms for trends, feedback, engagement, and opportunities

• Collaborated with internal and external stakeholders to align social media efforts with overall business objectives

• Analyzed, managed, and tracked social media advertising campaigns, metrics, insights, and budget spend to optimize content performance

• Built and maintained relationships with influencers and partners to amplify brand reach

• Developed and executed product strategies to enhance the digital streaming service's user experience to drive growth

• Collaborated with cross-functional teams in the development, communication, and launch of new product features and enhancements

• Assisted with market research and competitive analysis to identify segment dynamics, consumer behavior, user needs, and market opportunities

• Worked closely with engineering, design, content, and marketing teams to ensure successful product delivery

• Analyzed user feedback and usage data, monitored industry trends, and emerging technologies to inform product innovation and development

• Analyzed and communicated lead generation through multiple social media channels

• Maintained and reviewed strategic advertisement and campaign accounts

• Analyzed and reported social media engagement and traffic across social media platforms

• Involved in sales pipeline management in gathering and converting leads and registering the progress of deals

• Worked with a multichannel customer contact center and help desk across social media platforms

• Assisted in the management of customer relationship management (CRM) systems and databases

• Assisted in the creation of reports and presentations summarizing social media and CRM activities and outcomes