Regional Manager -Levant
Dar Al Dawa
Total years of experience :21 years, 1 Months
Designation Chronology:
• Sept 2015 - Present: Regional Manager -Levant
• Jan 2007 - Aug 2015: Country manager - Lebanon
• Jan 2004 - Dec 2006: Sales Supervisor for Lebanon
• Jan 1998 - Dec 2003: Medical Representative -North Lebanon
Accomplishments:
• Joined the organization as Medical Representative -North Lebanon, moved on upward career trajectories, to merit promotion to the position of Sales Supervisor for Lebanon and subsequently as Country Manager - Lebanon and currently handling position as Regional Manager -Levant.
• Generated profitable growth by planning and implementing comprehensive product line strategies, identifying new sales opportunities and segmentation strategies through focused market surveys.
• Handled additional responsibilities of managing Jordan market and leading sales teams towards achievement of desired organizational goals during July to Dec 2015.
Key Responsibilities as Regional Manager -Levant:
• Propelling growth in the Levant region by expanding horizontally (increasing the number of customers) and vertically (enhancing sales to accomplish goals).
• Deploying strategic plans to advance the company's mission and objectives; streamline commercial plan at country level through concentrated sales and marketing efforts to promote revenue, profitability, and growth.
• Establishing future growth objectives by preparing accurate 3-5 year forecasts; generating new business and developing relationships for retention of existing clients and high renewal rates within the existing products portfolio.
• Organizing in team building and sales training events and workshops to expand skill set and to promote synergy and cooperation between all personnel.
• Making several trips to each assigned sales territory each year to direct, train and motivate sales teams; additionally Iraq market sales, registration and forecast, balancing ICS & TCS sales.
• Preparing annual/monthly sales and volume forecasts and participating in the determination of market potential for the preparation of regional sales budgets.
Key Responsibilities:
• Identified, developed and successfully introduced new products to the market and deployed robust strategies to improve sales, practices and effectiveness through product development.
• Developed and monitored country sales budget; maintained and expanded foot print in new locations and as well as created a pipeline for new Strategic products.
• Facilitating the registration of new products at MOH by liaising extensively with senior level government officials, local regulatory officials, legislators, members of medical associations, etc.
• Oversaw and directed market research for all Dar Al Dawa products; designed compelling strategies for launching campaigns for the newly registered strategic product and enhancing product penetration into virgin markets and augmenting client base.
• Coordinated with departmental heads, medical and sales representatives, supervisors to streamline company policy toward CRM and CLM, raising the company's classification according to IMS, all aimed at improving the quality and profitability of the sales plans, consistent with sales/ marketing goals and objectives.
• Represented company in various meeting and events and strongly promoted company products.
• Created a strategy for growth, enabled higher sales for through promotional events designed by professional in the field, implemented aggressive strategic sales initiatives targeted at boosting whole sales and marketing operations.
• Enhanced effectiveness of market segment through creative approaches to product/service offerings using market research, field visits, customer feedback, trend analysis and competitor analysis
• Developed metrics to measure growth and performance; prepared strategic 3-5 years sales forecast for the Lebanese markets and provided requisite reports to the management.
Key Responsibilities:
• Steered the development of the sales, marketing and promotional plans targeted at capitalizing existing products and introduced new products to the market. Coordinated implementation of sales plans to increase revenues and profitability as well as expand market presence across Lebanon.
• Evaluated market, conducted market surveys and established industry networks and solicited enquiries in order to build a database for potential business; contacted and communicated effectively with them via meeting/ presentation.
• Conducted regular field visits across all assigned regions to gauge effectiveness of own promotions and also to evaluate competitor activities.
• Initiated focused programs and services to increase sales and market share for Dar Al Dawa products. Build relationships with Medical Representatives, Doctors and Pharmacists and established credibility and rapport with customers.
Key Responsibilities:
• Evaluated market, established industry networks at Doctors’ Level, conducted meetings and made presentations whilst providing support, information, and guidance on Dar Al Dawa Products in lieu of assigned business targets.
• Identified and interpreted opportunities to sell organizations products and services; developed a business plan to achieve established area sales target.
• Actively participated in various organizations’ sales programs and territorial budget planning
Other Education: • Diploma level seven -Leicester university -UK Strategic Management and Leadership qualification