لبنى زروي

.Leading the Marketing Department by providing direction, guidance and leadership to the team.
. Responsible for developing marketing strategies, campaigns and initiatives to drive footfall and generate revenue.
. Developing a strong brand identity.
. Working closely with the advertising agency on rebranding Joori, ensuring logo and packaging reflect the brand’s values and target audience.
. Choosing the correct typography in Latin & Arabic that best reflects Joori evoking the desired emotions.
. Using a consistent tone, tagline and visuals in advertisements, social media and packaging.
. Building brand presence on social media and engaging directly with customers.
. Creating memorable brand experiences on certain celebrations across all brands.
. Partnering with influencers.
. Working closely with the Head of Operations to develop online Marketing campaigns on delivery platforms (Ordable - Talabat - Deliveroo...)

. Built & launched the Kuwait Carrefour Marketing Department.
. Led, directed, trained & managed the Marketing, Social Media, Loyalty, Digital as well as the Decoration team.
. Applied the brand strategy of MAF “To help customers live better everyday” by applying Carrefour values throughout a specific tone of voice (being positive, informative, caring, inclusive...)
. Applied Carrefour’s brand identity throughout Kuwait newly acquired stores by making sure of the following: The primary bilingual logo was adapted correctly (size, color palette & wordmark), permissible logo formats were used as per the brand guidelines, the color usage of the logo was adapted correctly as well as the background (Monochrome logo, Positive, Negative version), typography usage and photography.
. Utilized retail branding by developing eye-catching in-store displays, shelf talkers, gondolas branding to grab attention.
. Used social media to build brand presence and engage directly with customers, creating viral content sharing behind the scene stories and partnering with influencers.
. Partnered with distributors to run joint promotions.
. Created memorable brand experiences by immersive brand activations “Everybody is a Winner” campaign.
. Developed & applied marketing strategies, creating unique concepts for Kuwait market and monitoring their executions.
. Managed & optimized campaigns to achieve business KPIs.
. Led Carrefour’s Loyalty program, creating & analyzing campaigns based on reports; monitored ROI and success rate of campaigns.
. Tailored targeted and exclusive offers to customers based on well studied data.
. Project owner of the WhatsApp service in Kuwait.
. Oversaw the digital Marketing strategy of the company.

. Operated as the lead point of contact for: Arla - Ahli United Bank - Carrefour - Mohamed Nasser Al Hajery Group (Libero Diapers - Scotch Brite - Nivea - Imperial Leather - Deep Heat - Nexcare - Nana - Tena - NUK - Active - Indomie - Tilda - Dilmah Tea - Canderel ...) - Coca Cola - MasterCard - Diva’s - KISR - Talabat.com - Al Wazzan (Evian - Al Wazzan local brands - Bonjour - Sunwhite Rice...) Jashanmal.
. Developed and applied strong brand identity to some brands ensuring the logo and packaging reflected brands’ values and targeted audience using relative colors, shapes and typography that evoke the desired emotions.
. Focused on the USP of some brands, identifying what sets the product apart.
. Developed strategic marketing communications and provided council to clients.
. Success story with Arla - Created & developed cross-selling promotions, helping increase basket size and improve customer retention as well as maximizing revenue.
. Created Thematic campaigns: Aligning cross-selling of Arla products with seasons.
. Ensured brand guidelines consistency throughout key accounts and coops.
. Kept apprised of clients’ brands/products/services/marketing developments - their key issues, competitive situation and industry trends.
. Executed media, radio production, social media, event planning and production materials.
. Coordinated project timing and budgets with all relevant agency personnel and provided clients with timeline and budget updates.
. Checked and approved creative/production materials, content, layouts and production art ensuring they were in line with client and agency expectations; coordinated approval for the same.
. Provided effective management of agency resources ensuring projects are delivered to appropriate standards, on time and on budget.
. Developed and coordinated quotations/estimates for client approval.
. Actively identified and developed new business opportunities within existing accounts and supported other new business efforts.

. Ensured brand guidelines consistency for all brands throughout the market.
. Focused on aligning each brand with its brand guidelines.
. Responsible for all promotions that took place in the market for KRAFT Cheese, TANG, Dream Whip, Toblerone, Côte D’Or, Chips Ahoy, Oreo & Belvita.
. Optimized cost, prepared execution plans for each promotion that were given from KRAFT headquarters in Dubai.
. Created job orders for co-packing, implemented market displays, POS Materials & major activities in all supermarkets, hypermarkets & Coops.
. Prepared monthly net sales revenues for KRAFT Dubai, covering all FMCG Market in Kuwait. Detailed brief to Sale Force.
. Assessed promotion effectiveness.
. Planned for tailored local promotions.

. Designed & developed new corporate identities and street promotions for International Clients: Ford, Jashanmal, Bayan Investment, Panasonic, Tech (e.gov.kw), Bkme Bank and many others.
. Planned marketing strategies, street promotions (Mupi - Mega - Unipole) & organized events, prepared and delivered monthly reports regarding the Creative Department.
Worked as a Senior Account Executive for certain clients: Tech and Jashanmal.