Louie Uy

Chinese - HongKong real estate firm, operating in the Philippines, partnership with the PRC’s Greenland.
•Develop market strategy in 4 Chinese cities, as well as domestic market strategy for inbound Chinese workers, tourists, and future residents.
•Achieved over PHP400m worth of presales in condo units for 2 properties located in Cebu and Pasay.
•Achieved over 20% profit margin in consumer condo sales by developing a competitive product mix and pricing strategy, targeting Chinese investors.
•General duties include: R&D, BI, Ontraport, developed corporate brand, developed property brand positioning, leading local teams, and agencies, leading Chinese agencies, content editorial, event planning, partnerships, liaise with government entities.

•Collaborated with leadership teams in NA, ME, India, and Asia, to deliver high-impact marketing plans that helped drive growth in consumer, or business spending. Delivered organizational effectiveness models for creative teams to drive down operating costs. Delivered high-value ad campaigns.
•Performed market research, and analyzed business and consumer markets at local, or regional level. Mined and analyzed client data, to provide benchmarks and reports on overall marketing performance.

Mynimo and Teradoor are online talent sourcing platforms that caters to the Philippine job market.
•Streamlined operations, and shortened time spent on projects by 78%.
•Drove digital marketing costs down by 5% through ad optimization, elimination of paid ads in underperforming channels, introduced SEO and content strategy.
•Delivered 2018 multichannel marketing strategy to grow Mynimo’s and Teradoor’s market share in Manila by 2% y-o-y.
•Developed reporting structure and reduced operational costs through workforce reduction.
•General duties include: R&D, SEM, Facebook PPC, content editorial, event planning, and partnerships with labor organizations.

MGM Resorts is a leader in entertainment, and operating unique destination resorts.
•Drove career site traffic up by 3% and applications by 17% by integrating content, internal communications, and social media efforts.
•Expanded the role of sourcing in the corporation by developing the 2017 - 2020 multichannel recruitment marketing strategy at corporate, property, and department levels. Aligned the 2017 employer brand with MGM’s the SHOW brand.
•Reduced cost per applicant acquisition to $1.80 for the 2017 seasonal career fair and saw a 49% increase in event awareness over the previous year. Achieved 83% attendance for 2017 seasonal career fair. A 48% increase from the previous year.
•Empowered data driven decision making for senior leadership by analysis of job market data, utilization site data, and workday applicant data. Established goals, and objectives for 2017.
•General duties include: R&D, business partner for corporate, and property hiring managers. Content editorial, social media, event planning, vendor management and partnerships.

Owned and operated by MGM Resorts International, it is the third largest hotel complex in the world.
•Introduced employee marketing tactics to drive employee engagement, and managed internal design projects.
•Member of the HR steering committee and assisted with implementation of HR strategic goals.
•Developed talking points for outlet launches, and internal events.
•Created employee online content sharing platform, social media function expansion, advertising strategy, content strategy, event and set design, brand/campaign/event activation, and support of other property initiatives.
•General duties include: R&D, employee engagement, content creation, social media, web development, event planning, and photography.

● Designed for the Las Vegas Review-Journal, its sister publications and other products from Stephens Media.
● Won accounts: Gabriel Jewelers, Northern Lights, Spring Mountain State Park, Slidin' Thru, and more. Designed for major accounts such as Ford, Cadillac.and Toyota dealerships, Nevada Arts Academy, Las Vegas Neon, Gabriel Jewelers, Northern Lights, and more.

Managed a $250k marketing budget and developed marketing activation strategy for 5 diverse brands. Ranging from quick service restaurants to fine dining.

●Achieved $1m in sales for 2007 by developing pricing, and promotion strategy for 5 brands.
●Added over $1, 200 in daily sales at O’Brien’s by initiating catering.
●Introduced CRM program for Aroma, La Cave, O'Brien's and The Sandwich Bar.
●Negotiated with vendors to lower costs on media purchases and food and beverage costs.

Advertising Coordinator Nov 2006 - June 2007
●Spearheaded brand activations, and developed word-of-mouth marketing campaigns.
●Responsible for media buying and ad campaign execution. Managed, and cultivated vendor relationships.
●PR/Media spokesperson, and developed press releases.

Designed ad concepts for posters, outdoor signage, brochures, booklets and websites for a variety of clients.