Sales Manager
Abu Issa Marketing & Distribution
Total years of experience :8 years, 8 Months
Managing Carrefour business of 5 divisions under AIMD umbrella ( Food, Nivea, FMCG, Perfumes & Cosmetics).
Help management to identify workflow issues and find solutions.
Pitch ideas on how to improve performance and efficiency.
Handle Carrefour complaints with empathy and composure.
Consistently meet my short and long-term targets.
Present business proposals to Carrefour Group
Supervise and manage a team of 10 sales executives, 15+ merchandisers.
Providing support, motivation, and targets
Produce monthly performance reports for the Division managers.
Maintaining growth, prevent losses, suggest alternative approaches towards business.
Handling a portfolio of brands in different
categories like nuts, can food, pasta, dates, Chips
& Juices.
- Maintain the market share & visibility of my
brands across the trade (National accounts,
modern trade).
- Ensure to meet the target set by the
management for each brand by increasing
the distribution, visibility, on time ordering &
delivery.
- Designing promotions, sampling activities
to increase brand awareness.
- Initiating yearly contracts of displays inline
with the company policies.
-Assisting the category team to achieve
realistic forecasting & anticipation for such
brands.
- Controlling the near expiry stocks &
clearance.
Training Course:
1. Problem solving & decision making.
Activities;
1. Gulf food exhibition Feb-2019
2. Anuga Food exhibition Oct -2019
Opening new sales channels, exploring
opportunities & potential customers.
Over watch the sales operations, following
up the collections & customer contracts.
Emergency plans & immediate actions
against the market demand within the
current situation of market.
Responsible for the Sales, Collections, Distribution in 3 different channels like wholesale, HFS & pharmacies, supports the Trade Marketing team with Contracts of the Traditional Trade.
Ensure the target set by Principal/Company is met while focusing on the main drive brands and ensuring sustainability of the business within the legal framework.
Customize and deliver trade trainings to the sales team and ensure each individual is coached on a daily basis to reach higher performance levels.
Diploma/Management information system. Completed 62-hours certificate program. Focused on business data processing, software applications, basic accounting &business communications.