Marketing Manager
Al Tayer Motors
مجموع سنوات الخبرة :18 years, 5 أشهر
• Marketing research/ study for the brand v/s competition/ customer behavior & loyalty
• Plan, manage and execute a communication plan for customers & prospects
• Data analysis and monitoring to create unique touch points
• Build customer journeys to maintain loyalty and attract new owners (digital & physical)
• Digital engagement, communication and targeting through social platforms, tracking & measuring outcomes
• Digital transformation to showcase the Ferrari lifestyle
• Identify key platforms and collaborations to create unique Ferrari experiences
• Budget planning and monitoring
Maserati - Oct. 2012 - Feb 2020
• First reveal for the new Maserati segments in the region: Quattroporte, Ghibli & Levante, and Alfieri concept car
• Motor shows, sponsorship and experiential activation
• Strategic & tactical research & studies on the Automotive market/ audience
• Marketing research/ studies on the brand v/s competition, customer/ prospects insight research.
• ROI measure for Marketing campaigns
• Digital/ social activations, progressive targeting and monitoring
• CRM initiatives across the Al Tayer Motors brands
• Budget planning and monitoring
• Aligned Al Tayer Motors & Brand Corporate Guideline
Key Highlights
• Levante Launch- Armani & Ettihad towers
• Alfieri concept car- reveal in region
• Ghibli Launch Campaign- a new line in Maserati for affordable luxury.
• Recorded 1st place in GOM sales for 2 consecutive months during the campaign.
Create brand identity and guidelines
• Unify corporate communication
• Promote& comply with ISO standard
• Internet & Intranet development & update
• Created Corporate events/ technology showcases/ seminars
• Participating in exhibitions & conferences
• CRM monitoring and updates
• Customer/ supplier database creation/ filtering
• Customer communication & segmentation
Create brand identity and guidelines
• Unify corporate communication
• Promote& comply with ISO standard
• Internet & Intranet development & update
• Created Corporate events/ technology showcases/ seminars
• Participating in exhibitions & conferences
• CRM monitoring and updates
• Customer/ supplier database creation/ filtering
• Customer communication & segmentation
& National Resilience- B2B
ADIMS 2010- Abu Dhabi International Motor Show 2010- B2C
• Media plan & budgeting
• Marketing research- participation forecast
• Marketing strategies
• Marketing & PR
▪ Exhibition design Concept
▪ Exhibitor & visitor campaigns
▪ Press conferences
▪ Website development & updates
▪ Media accreditations and services
Marketing activities for The Gate Towers
• Marketing activities for TAMEER Towers
• Media plan & monitoring
• Executing Marketing strategies
• Shooting, rendering, 3D concepts
• ATL Launch campaign across MEA
Providing technical courses for ADMA, ZADCO, ADCO, QP, GASCONewsletter
content and design
• Scheduling courses
• Course Logistics: accommodation, transportation, course material, venue
• Updating courses based on evaluation feedback
• Client servicing & Courses Customization
• Organization & bookings in Exhibitions IPTC, ADIPEC
Main Courses taken: Management, Marketing, Strategic Marketing Management, Consumer Behavior, Campaign Design, Interactive Advertising, Public Relations, International Marketing, Communication Skills, Micro & Macro Economics
لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.