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Lucas Plaewski, Head of Sales

Lucas Plaewski

Head of Sales·Al Madar Developments

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 22 years, 7 months

Head of Sales

March 2025 - Present

Al Madar Developments

Dubai, United Arab Emirates

March 2025 - Present

• Led the off-plan sales department, managing a team of sales consultants and brokers.
• Developed and executed sales strategies aligned with company growth objectives.
• Built and expanded local and international sales channels and broker partnerships.
• Collaborated with marketing teams to design and implement lead generation campaigns.
• Represented the company at international property exhibitions and investor roadshows.
• Managed relationships with high-net-worth investors and international clients.
• Increased qualified lead generation by 50% .

Company industry:
Real Estate
Job role:
Sales

Sales Director

August 2024 - February 2025

Imobiliare Dubai

Dubai, United Arab Emirates

August 2024 - February 2025

• Directed off-plan sales operations across multiple international markets.
• Developed sales and marketing strategies targeting overseas investors.
• Established and maintained relationships with international brokerage partners.
• Led business development initiatives to expand market reach and increase revenue.
• Managed sales performance, forecasting, and pipeline development.
• Delivered sales targets of AED 30 millions monthly.
• Increased international client acquisition by \[30%\].

Company industry:
Real Estate
Job role:
Sales

Sales Manager

January 2022 - July 2024

Sobha Realty

Dubai, United Arab Emirates

January 2022 - July 2024

• Managed sales activities for premium off-plan residential developments.
• Advised local and international investors on property acquisition opportunities.
• Conducted property presentations, negotiations, and transaction closings.
• Built long-term relationships with investors and referral partners.
• Consistently exceeded monthly and annual sales targets.
• Generated sales volume exceeding AED 8 million monthly.
• Maintained high client satisfaction and repeat business rates.

Company industry:
Real Estate
Job role:
Sales

Senior Broker Team Leader

November 2017 - November 2021

SIP Real Estate

Dubai, United Arab Emirates

November 2017 - November 2021

• Led and mentored a team of property consultants focused on investor sales.
• Managed relationships with international buyers and investors.
• Conducted property viewings and investment consultations.
• Identified client requirements and recommended suitable investment opportunities.
• Oversaw customer service standards and client retention initiatives.
• Supported team members in negotiations and deal closures.
• Contributed to annual sales growth of 40% .

Company industry:
Real Estate

Real Estate Manager

January 2013 - January 2017

Diamond Real Estate Group

London, United Kingdom

January 2013 - January 2017

• Managed residential sales and leasing transactions for local and international clients.
• Coordinated property viewings and negotiations between buyers, sellers, landlords, and
tenants.
• Delivered high-quality customer service throughout the transaction process.
• Assisted clients with legal documentation and transaction procedures.
• Developed strong relationships with investors and referral partners.

Company industry:
Real Estate
Job role:
Management

Real Estate Sales Manager

January 2003 - January 2013

Immobilia Polonia

Warsaw, Poland

January 2003 - January 2013

• Managed sales operations and customer relationships across residential property
portfolios.
• Coordinated marketing campaigns and property promotions.
• Conducted property viewings and negotiated sales agreements.
• Supported clients with legal documentation and transaction processes.
• Recruited, trained, and supervised sales personnel.
• Monitored customer service standards and resolved client concerns.

Company industry:
Real Estate
Job role:
Sales

Education

University of Economics

January 2025

January 2025

Master's degree, Marketing

Poland

Skills

BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS NEGOTIATION
Expert
BUSINESS NEGOTIATION
Expert
CUSTOMER ACQUISITION MANAGEMENT
Expert
CUSTOMER ACQUISITION MANAGEMENT
Expert
INVESTMENTS
Expert
INVESTMENTS
Expert
MARKET TREND
Expert
MARKET TREND
Expert
REAL ESTATE
Expert
REAL ESTATE
Expert
SALES
Expert
SALES
Expert
SALES STRATEGY
Expert
SALES STRATEGY
Expert
TEAM BUILDING
Expert
TEAM BUILDING
Expert
TEAM LEADERSHIP
Expert
TEAM LEADERSHIP
Expert
Management
Expert
Management
Expert

Languages

English

Expert

Polish

Native Speaker

Training and Certifications

Certifications
Polish Government Real Estate Professional Certificate
Professional Real Estate Training Courses
UAE Driving Licence
UAE Real Estate Broker Licence (RERA)

Hobbies and interests

sailing