Lucas Rabello Coelho

• Responsible for leading and developing the sales function in planning, organizing, directing, and coordinating sales activities for the designated business unit to maximize sales volume and drive Integrity Management & Digital Solutions business segment growth.
• Develop strategic business plans to deliver all related business goals and needs.
• Understand and consistently deliver the companys general objectives and encourage Oceaneerings expansion throughout Latin America.
• Establish Oceaneerings total available market size and market share for the business unit.
• Relationship with government bodies: ANP, MME, EPE, ANEEL, ABEEolica, Abiogas and contribute with actions for the development and energy transition of Oceaneering.
• Develop and review market share data with the head of the BU and develop strategic plans to increase market share.
• Implement Strategic and Conceptual Sales Plans and Large Account Management Plans in collaboration with BUs to accommodate corporate goals.
• Coordinate monthly, quarterly, and annual sales forecasting activities, including established projects and opportunities.
• Formulate pricing strategy based on customer expectations, competitive situation, potential differentiators, and other factors.
• Develop strategic relationships with the leading players in the O&G market and other segments where there is synergy with Oceaneerings services.

• Led regional commercial strategy across Oil & Gas, Mining, and Renewables.
• Increased revenue from USD 2M to USD 9M (+350%) in 2 years.
• Delivered USD 20M+ order intake across strategic contracts.
• Implemented SaaS solutions and digital transformation for asset integrity.
• Managed forecasting cycles (monthly/quarterly/annually) with high accuracy.
• Defined market share growth strategies and pricing frameworks.
• Built strong relationships with government entities and energy regulators.
Executive Impact: Established a scalable digital business model and accelerated regional growth.

Responsible for developing the oil and gas market, actively participating in business opportunities and maintaining customer base.
Definition of marketing strategies and campaigns.

• Develop the O & G market for Risk, Operations Process, Safety, Health and Environment Management
Consulting.
• Relationship with C-Level of the main players in the O&G Market.
• Bring sustainable solutions throughout the production chain: suppliers, customers, manufacturing, sales to
ensure the satisfaction of results aligned as customer expectations.
• Close long terms contracts and partnerships for the O&G, Pharmaceutical, Food and Mining segment.
• Weekly meetings with directors and VP presenting the evolution and business development, reports to the Board of Directors.

• Managed large-scale commercial operations and strategic accounts.
• Delivered R$270M in annual revenue and built R$2B order backlog.
• Engaged directly with C-level executives from global oil majors (Shell, BP, Total, Equinor,
Petrobras).

IIn charge for OCTG products sales as Conductor Casing, Tubing, Accessories, repair and maintenance services (Threads - API - Buttress, VAM, Tenaris, JFE, Hunting, Benoit, Oil States). Long term Contracts Analysis, Enquiries, Tenders, PO’s updated / follow-up. Responsible for Meeting, Visiting, Presentations to Key Clients (Exxon Mobil, Total E&P, Shell - SNEPCo, First E&P, FMC Technologies, Petrobras, Chevron, NAOOC, Baker Hughes etc.). Weekly reports to the Board of Directors, Market Prospection and Development new customers and demand.
Presence in Fairs, Summits and Congress, KPI’s Implementation, Team Build, CRM, B2C.

• Managed multi-million USD portfolios across LATAM.
• Delivered USD 30M+ sales and expanded customer base by 45%.
• Built relationships with major IOCs and service companies.

Responsible for Developing New Projects, proposing potential business deals by contacting potential partners; discovering and exploring opportunities, screening potential business deals by analyzing market strategies, deal requirements, and financials; evaluating options; resolving internal priorities; recommending equity investments, developing new business, market prospection, market feasibility studies, dealt of new contracts, closing of new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations, in order to protect organizations value by keeping information confidential and sales for tubular Services and Drilling Area as Drill pipes, BHA (Heavy Weights, Drill Collars) and Accessories, Inspection and Maintenance for Tubular. Deals with international clients (IOC’s) as Weatherford, Schlumberger, Halliburton, Baker Hughes, Noble, Paragon, ENSCO, FMC, Diamond Offshore. Excellent network with Petrobras in Campos Basin (Parque dos Tubos - Macae).

Work on operation sector, responsible for factory production, corrective, preventive, and predictive maintenance routine, Logistics and warehouse for pipelines in the O&G Industry. Capex, Opex, Forecast e Budget. Key Performance Indicators (KPI´s) visibility, management and development of the manufacturing area. Focus on results and achievement of the goals established by the board of directors.
Provide effective support in pipelines (Tubing, Drill pipes, Heavy Weight) Commands Crossovers, and solutions towards O&G Industry.
Responsible for 3 production units (02 Rio das Ostras-RJ, 01 Pojuca-BA), involving Hydro blasting/line cleaning, Inspection, Preservation services, Planning and Control of production, Maintenance, Epoxy coatings, and Logistics. Providing support to HR, QSMS, Supply Chain e Commercial departments.
Responsible for managing 150 employees, such as coordinators, supervisors, operators, and assistants. Continuous improvement, focus on results and meeting national (Petrobras) and international (V&M, Seadril, Noble, Baker Hughes, Brasdril, Transocean, OGX, Shell) contracts. Reducing of manufacturing costs with the implementation of the process capability studies, Overall Equipment Effectiveness (OEE), Development of managers through motivation and recognition from peers and mentors, increasing production.

• Led 150+ employees across operations, supply chain, and commercial.
• Delivered major cost reductions:
◦ -15% production cost
◦ -35% energy cost
◦ -30% overtime cost

• Managed large technical teams (up to 40+ professionals).
• Led CAPEX projects, plant expansions, and productivity improvements.
• Strong foundation in engineering, maintenance, and cost control.