Spa Director Assila Hotel
Rocco Forte Hotels
Total years of experience :19 years, 7 Months
•The main role was to set up, develop and implement the Assila Spa for him and her concept. This included developing the brand, creation of the name, creating treatments and gym menus and lifestyle membership`s tiers and marketing plan within the hotel, which it plays part in increasing overall spa revenue.
• Regularly developed and implement strategic initiatives to ensure financial and business performance to achieve budget and to maximize profit through driving revenues and controlling costs.
• Review monthly financial reports to provide expertise in revenue vs. expenses for the finance department.
• Oversee the recruitment, induction, training development, appraisal, and discipline of all spa colleagues.
•Responsible for the full set up of the Spa and Recreation, operational and financial control of the Vitality Fitness & Wellbeing Centre and the Qatar Airways First Class Spa, at the brand new Hamad International Airport Doha.
•Ensured the complete viability of the facilities, offering 24/7 service.
•Ensured to adhere to the highest standards, and that guest experience exceeded expectations.
•Identified the recruitment, created two spa menus, trained and developed all the facilities personnel, coordinated the performance appraisal process, and performed job analysis, job description, applied professional tests necessary during the selection process.
•Worked with the HR team to design and implement employee’s development plans to encourage staff retention and job satisfaction.
•Established and maintained marketing objectives, operating criteria programming budgeting, and VIP guests.
•Worked with the Sales and Marketing Director in the preparation and development of marketing plans and coordination of all promotional plans and projects for the facilities.
•Responsible for motivating and driving sales and establish targets, which they were realistic and achievable.
• Ensured accountant on forecasts, stock levels, requisitions, targets etc. and ensured a par stock level appropriate to business demands.
•Created the Standard Operations Procedures for the facility departments, and maintained and implement the reporting procedures and control system.
•Ensured that the health and safety policy and procedures were implemented and monitored in particular with relation to safety, cleanliness, and hygiene.
•Maintained and update equipment, product, service, and standards as required.
•Dealt with problems, inquiries, and complaints from facilities guests
•Managerial responsibilities of the very first Clarins Spa in the Maldives, which include; development and program for Yoga, Salon, and Spa service.
•Responsible for creating and marketing revenue-producing programs, budget planning financial analysis reports, Interact with the guests to provide top quality five-star service, handle complaints to satisfaction motivate all staff to ensure the guest received excellent service.
•Set up the Spa and Gym, coordinated, administered and supervised all aspects related to the spa operation.
•Enjoyed being part of, as well as managed, motivated, trained, and developed a successful and productive team and thrive in a highly pressurized and challenging working environment.
•USA Conde` Nast award of the best new urban and rural retreats around the world 2013 and the top best new spas in the world by Conde` Nast Traveller Russia
•Hired to set up, oversee and assist in the design of the B/Attitude Spa Doha, housing male, and female treatment rooms, hydro jets pools, fitness studios & weight room, beauty salon service, boutique, and spa café.
•Responsibilities for the Spa included: Spa budgeting forecasting, staffing guidelines, create the standards operational procedures for all departments, selection of five-star treatments and therapies, retail selection membership group/meeting spa day packages, Spa transient packages, fitness, nutrition, wellness programs, marketing, guest relations, and the selection of the Spa staff.
•In charge for seven Serena Spas in Maldives and India area with Spa Boutique, Fitness, and Beauty Salon service.
•Responsible for the entire Spa operation: budgeting/forecasting, staffing, selection of Spa fitness salon services retail merchandise, marketing and creating spa packages, and destination packages.
•Implement the training and philosophy of the Serena Spa Collection in India and Maldives.
•Conde` Nast awarded in 2008 of the best Spas in India.
•Responsible for creating the entire spa operation for the Hotel Sighientu Thalasso & Spa Sardinia, Hotel Principe di Piemonte Spa Viareggio, and Grand Hotel Bristol Spa Rapallo.
•All aspects were developed including destination packages, membership sales, marketing, day-to-day operations, staffing, purchasing, and accounting.
•Responsibilities include overseeing all operations and the interrelationship of each department as they relate to the Spa, ensure the highest guest service standards, formulate and adhere to an annual budget, and developed fitness, wellness and recreational programs, marketing and promote the Spa services, and activities ensured the Spas were immaculately maintained.
•Full managerial responsibilities for the finest Spas worldwide onboard luxury cruise lines and land base spas, which generally include, development of spa marketing, responsible for revenue producing programs and keeping staff focused on luxury standards.
•Performed full inventory counts as well as shipping of stock to other vessels, ordering and receiving new stock.
•Provided weekly reports to the Fleet Manager, which included Budgets, Sales Figures, Expenses, and Inventory.
•Complied with health and safety, and ships rules and regulations.
•Proposals for new marketing strategies and promotions to target different clientele depending on the itinerary of the vessels.
•Team training or individual on products, new services, customer service.
•Evaluated staff for promotions, performing staff appraisals, disciplinarians.
Spa Management Academy
English school
Massage and Beauty school
Massage school