Channel Analyst
Samsung Electronics West Africa Ltd
Total years of experience :4 years, 1 Months
• Liaison between Samsung and GfK (market research organization), to enable Samsung team better understand key requirements and metrics for growing market position
• Monitor and coordinate execution of sales strategy against stated KPI’s for field force performance towards driving sell out
• Analyze and share relevant management reports like trend analysis, market sensing stock availability/ Inventory, campaign impact reports etc
• Represent the channel management team, in strategic management meetings
• Collaborate with relevant stakeholders to harness competitive landscape and channel opportunities
• Sales target simulation and monitoring
• Market profiling/segmentation and run rate analysis
Accomplishments:
• Contributed to initiatives that grew Samsung to No. 1 volume and value market share position in Nigeria Smartphone segment and No.1 in total market value Market Share in May 2013
• Led the Mobile warehousing strategy to increase sales in the same year (2013)
• Selected as one of the 3 Internal Expert Facilitator for MS Excel for Samsung Electronics West Africa