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Luisito Pascua , Social Media Specialist & Content Creator

Luisito Pascua

Social Media Specialist & Content Creator·Noas Trading LLC

United Arab Emirates

Diploma, Graphic Design

Work experience

Total years of experience: 7 years, 11 months

Social Media Specialist & Content Creator

April 2025 - May 2026

Noas Trading LLC

Dubai, United Arab Emirates

April 2025 - May 2026

Manage social media accounts across Instagram, Facebook, TikTok, and LinkedIn
•Develop and execute data-driven content strategies
•Create high-performing short-form videos (Reels, TikTok)
•Analyze KPIs including engagement rate, reach, and conversions
•Plan and implement monthly content calendars
•Optimize campaigns based on analytics and performance insights
•Collaborate with marketing and creative teams
•Manage audience engagement and community responses

Company industry:
Retail & Wholesale
Job role:
Management

Content Creator & Visual Media Specialist

January 2022 - July 2025

Town Berry Interior

Dubai, United Arab Emirates

January 2022 - July 2025

Produced photography and videography content for marketing campaigns
•Created engaging Instagram Reels and TikTok videos
•Edited photos and videos using Adobe Creative Suite
•Supported influencer marketing campaigns
•Maintained brand consistency across platforms
•Increased engagement through trend-based content
•Assisted in e-commerce content creation
•Contributed to campaign ideation and execution

Company industry:
Construction & Building

Social Media Executive And Graphic Designer

September 2020 - December 2022

Madhoor Supermarket

Dubai, United Arab Emirates

September 2020 - December 2022

• Grew social media engagement by 50% through targeted campaigns and content
marketing.
• Developed custom WordPress themes and integrated advanced functionalities for
business websites.
• Ran email marketing campaigns, increasing open rates by 25%.
• Managed PPC campaigns with a 30% reduction in cost-per-click (CPC).
• Built and customized WordPress e-commerce websites, integrating secure
payment gateways.
• Conducted website audits and improved on-page SEO rankings.
• Optimized WooCommerce stores, improving checkout processes and reducing
cart abandonment.
• Implemented SEO strategies that increased organic traffic by 60%.
• Managed Google Ads & Facebook Ads, leading to a 40% increase in conversions.

Company industry:
Retail & Wholesale

Digital Media Marketing | Graphic Designer

July 2018 - August 2020

DAY TO DAY International LLC

Dubai, United Arab Emirates

July 2018 - August 2020

• Created innovative designs tailored to various customer demographics and store
locations, strengthening brand identity.
• Managed high-quality photography for promotional materials used in both digital
marketing campaigns and retail branches.
• spearheaded the creation of print materials, including banners, posters, business
cards, and fliers.
• Designed and updated digital advertising materials for magazine publications and
website platforms.
• Implemented social media strategies that effectively increased brand traffic and
visibility across various online channels.
• Collaborated with the management team to incorporate the most up-to-date social
media techniques.
• Developed and managed an inventory of marketing assets for quick and efficient
campaign rollouts.
• Analyzed key metrics from implemented marketing strategies to continuously
refine and improve advertising efforts.
• Worked in tandem with external vendors and internal teams to ensure cohesive
and high-quality design work.
• Maintained project timelines, effectively prioritizing tasks in a fast-paced
environment to meet all deadlines

Company industry:
Retail & Wholesale

Education

The Expat Institute Dubai

June 2024

June 2024

Diploma, Graphic Design

United Arab Emirates

filbrit

May 2023

May 2023

Diploma, Digital Marketing

United Arab Emirates

AMA Computer University

March 2008

March 2008

Bachelor's degree, Computer Science

Philippines

Skills

Software Support
Expert
Software Support
Expert
Administrative Coordination
Expert
Administrative Coordination
Expert
IT Administration
Expert
IT Administration
Expert
Documentation
Expert
Documentation
Expert
Graphic Design
Expert
Graphic Design
Expert
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
WORDPRESS
Intermediate
WORDPRESS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
PAY PER CLICK
Intermediate
PAY PER CLICK
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
CONTENT MARKETING
Intermediate
CONTENT MARKETING
Intermediate
SEARCH ENGINE MARKETING
Intermediate
SEARCH ENGINE MARKETING
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
Website Developer using WordPress
Intermediate
Website Developer using WordPress
Intermediate
SEO, Google Analytics, Paid social media advertising.
Intermediate
SEO, Google Analytics, Paid social media advertising.
Intermediate
Amazon and Noon product listing
Intermediate
Amazon and Noon product listing
Intermediate
Experience with web design, branding, print design, and advertising
Intermediate
Experience with web design, branding, print design, and advertising
Intermediate
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
Intermediate
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
Intermediate

Languages

English
Expert

Training and Certifications

Certifications
Digital Marketing

Hobbies

  • E-Learning
    Best in poster making