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Lulwah Al Omani, Marketing Manager

Lulwah Al Omani

Marketing Manager·Kuwait Maastricht College of Management

Kuwait

Master's degree, Retail Management

Work experience

Total years of experience: 11 years, 10 months

Marketing Manager

January 2025 - Present

Kuwait Maastricht College of Management

Ad Dasmah, Kuwait

January 2025 - Present

• Redesigned the website and portal, improving content structure and user experience.
• Created modern, visually appealing marketing materials.
• Introduced creative giveaway concepts that enhanced brand recognition.
• Supported the Business Development Team in building corporate connections.
• Planned and managed student orientations, ensuring a welcoming onboarding experience.
• Continued to support course instructors and guide students
Company industry:
Higher Education
Job role:
Marketing and PR

Teacher Assistant (Part-time)

January 2024 - December 2024

Masstrict School of Management

Ad Dasmah, Kuwait

January 2024 - December 2024

Provide support and assistance to the main course instructor. Provide support and assistance to students (individual / groups). Conduct sessions to fill the learning gaps in students. Guide students in their one page and 10-page proposals. Guide and proof read the methodology chapter in the final thesis proposals. Design support teaching material to students.
Company industry:
Higher Education
Job role:
Teaching and Academics

HR Section Head

July 2023 - November 2024

Petroleum Coke Industries Company

Al Fahahil, Kuwait

July 2023 - November 2024

Review and update the policies & procedures of the HR section. Update the companys organization structure. Administer payroll and maintain employee records. Review sick leaves, attendance sheets, deductions, allowances, overtime, EOS, etc. Plan and review staff annual leave plans with other departments team leaders or section heads. Check taken procedures related to staff termination or resignation. Monitor & lead HR team. Interviews job applicants. Deal with grievances and implement disciplinary procedures.
Company industry:
Oil & Gas
Job role:
Human Resources and Recruitment

HR Sr. Officer

November 2017 - June 2023

Petroleum Coke Industries Company

Al Fahahil, Kuwait

November 2017 - June 2023

Prepare monthly payroll sheets, checking attendance, deductions and allowances lists. Coordinate annual performance appraisals. Follow up the employees attendance, annual leaves & sick leaves. Apply the due deduction & prepare monthly payroll sheets. Complete procedures relating to staff termination or resignation. Improve HR forms designs and layouts . Design cards for employees. Schedule & organize interviews.
Company industry:
Oil & Gas

IT Manager

January 2016 - February 2017

HRD Global

Al Kuwait, Kuwait

January 2016 - February 2017

Updating companys website. Creating emails for staff and students. Applications & help desk support. Troubleshoot hardware and software issues. Installation of softwares and hardware for employees.
Company industry:
Primary, Prep, & Secondary School

Marketing / PR Officer

December 2013 - January 2016

HRD - Global

Al Kuwait, Kuwait

December 2013 - January 2016

- Developing & implementing PR strategies
- Communicating with colleagues and key spokespeople
- Liaising with, and answering inquiries from media, individuals and other organisations
- Researching, writing and distributing press releases to targeted media
- Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs;
- Devising and coordinating photo opportunities;
- Organizing events including press conferences, exhibitions, open days and press tours
- Maintaining and updating information on the organisations website;
- Managing and updating information and engaging with users on social media
Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Education

Masstrict School of Management

December 2023

December 2023

Master's degree, Retail Management

Kuwait

GPA (percentage): 83%

GPA (percentage): 83%

As the fitness industry in Kuwait grew increasingly competitive, customer retention became a key challenge, especially for women’s gyms. Through an exploratory qualitative study, Lulwah developed a framework to help gyms identify the most effective retention strategies and better address the needs of female members.
View attachment

Kuwait University

September 2013

September 2013

Bachelor's degree, Marketing

Kuwait

GPA (point): 3.33 out of 4

GPA (point): 3.33 out of 4

View attachment

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert
Customer Service
Expert
Customer Service
Expert
Public Relations
Expert
Public Relations
Expert
Computers
Expert
Computers
Expert
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
COMPUTER HARDWARE
Intermediate
COMPUTER HARDWARE
Intermediate
INDESIGN
Expert
INDESIGN
Expert
Photoshop
Intermediate
Photoshop
Intermediate
Connecting computers on a network.
Intermediate
Connecting computers on a network.
Intermediate
Illustrator
Expert
Illustrator
Expert
Organized and Far Sighted
Expert
Organized and Far Sighted
Expert
BROCHURES
Expert
BROCHURES
Expert
Marketing
Expert
Marketing
Expert
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
ADAPTABILITY
Intermediate
ADAPTABILITY
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
FIRST AID
Intermediate
FIRST AID
Intermediate
CRM
Intermediate
CRM
Intermediate
Customer Service
Expert
Customer Service
Expert
Microsoft Dynamics
Intermediate
Microsoft Dynamics
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Administration
Expert
Administration
Expert
Team Management
Expert
Team Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Customer Service
Expert
Customer Service
Expert
Public Relations
Expert
Public Relations
Expert
Computers
Expert
Computers
Expert

Languages

Arabic

Native Speaker

English

Expert

Sign

Intermediate

Training and Certifications

Training
Graphic Design
High Studies Institue
Feb 2016
Show credentials
Maintanance & Network Diploma
High Studies Institue
Jan 2016
Show credentials
ISO 9001:2015, ISO 14001:2015 & OHSAS 18001:2007 Awareness Training
Maqlink Consultants
Dec 2017
Show credentials
التحقيق الإداري في المخالفات العمالية وتوقيع الجزاءات
Seattle International for Public Training
Sep 2018
Show credentials
قانون العمل في القطاع الأهلي
Kuwait Industries Union
Feb 2018
Show credentials
Competency Based Interview & Selection for HR Professionals
Baker Tilly
Apr 2018
Show credentials
Initial teacher training course leading to the Cambridge ESOL (CELTA)
British Council Kuwait
Aug 2014
Show credentials
First Aid CPR & AED
Gulf CPR Training Institute
Jun 2018
Show credentials
Internal Audit Implementation
HRD - International
Apr 2013
Lead & Manage People
Retail Academy
Oct 2013

Hobbies and interests

Graphic Design