لمى علوش, Senior Marketing Associate

لمى علوش

Senior Marketing Associate

Americana Group

البلد
الكويت
التعليم
ماجستير, General Master of business and administration
الخبرات
14 years, 5 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :14 years, 5 أشهر

Senior Marketing Associate في Americana Group
  • الكويت - الكويت
  • أشغل هذه الوظيفة منذ يناير 2020

In charge of marketing and media activities: Planning, advertising, promotions, PR & events.
- Managing all local campaigns by planning digital campaigns, including web, SEO/SEM, email, social media, and display advertising- Help in planning an annual marketing plan, and promotional plan.
- In-charge of constructing offers based on data analysis.
- Measure and report performance of all running campaigns.
- Directing Senior Brand Managers and Marketing Coordinators to implement all brand marketing campaigns.
- Searched and built network of brand influencers.
- Launching of new products from A to Z.
- Dealing with aggregators and third parties to make sure that the performance of the brands is up to the required level.
- Coordinating with suppliers to produce what is required for campaigns.
- In-charge of the LSM campaigns based on the store’s performance.
- Dealing with an agency for the creative work and the social media moderating.

Marketing Executive في M.H Alshaya
  • الكويت - الكويت
  • مايو 2015 إلى ديسمبر 2019

• Developed and executed the marketing strategy and business plan.
• Handling Strong top line sales and bottom line profit driver with various marketing initiatives
• Deploying New Product strategy and development for the brands in the region.
• Launching digital campaigns related to branding, product innovation & tactical for the brands.
• Ensuring effective use of digital marketing mediums.
• Launching home delivery programs.
• Developing home delivery plan for the brands with different effective marketing vehicles activation.
• Steered efforts in Host brand communication and setting marketing strategies for the region.

Senior marketing executive في Royal Food Services ( Nestle toll House)
  • الكويت - الكويت
  • مارس 2014 إلى فبراير 2015

• Coordinate the marketing activities.
• In charge of marketing and media activities: planning, advertising, promotions, PR, event.
• Initiate market research studies, surveys, and feedback.
• Work closely with the operations to make sure that the objectives are met.
• Product innovation, and launching
• Handling the social media activities (Facebook, Twitter, Instagram).
• Launching digital campaigns related to branding and marketing.
• Responsible for the company’s website

Marketing Co-ordinator for the Fashion garments في Al Yasra Fashion
  • الكويت
  • نوفمبر 2012 إلى فبراير 2014

• Coordinate all the marketing activities (PR events, website, advertising, planning, implementing, communication)
• Initiate market research studies, surveys, and feedback.
• Responsible for the internal newsletter for the corporate.
• Handling the social media activities (Facebook, Twitter, Instagram).
• Responsible for the company’s website.
• Responsible for all the CSR activities that is being run by the company.
• Developing store openings plans, and execute them.

custmer care executive في KEMS -
  • الكويت - الكويت
  • سبتمبر 2009 إلى سبتمبر 2012

• Helping customers to resolve their queries, and problems.
• Updating and following up on the requests that is being raised by the customers.
• Answering questions, as well as question participants to obtain full understanding of what information is being requested.
• Following up with clients and internal departments to assure that the work is being done correctly.
• Customer Satisfaction survey.

الخلفية التعليمية

ماجستير, General Master of business and administration
  • في Gulf University For Science And Technology
  • يونيو 2011

Masters of business administration

دبلوم, B.A (business administration)
  • في New Horizon
  • أكتوبر 2008

i got very good GPA in this Diploma

بكالوريوس, management information system
  • في applied science university
  • يوليو 2007

the Management information system study is a mis of two majors , computer science and management.

Specialties & Skills

اللغات

العربية
متمرّس
الانجليزية
متمرّس

التدريب و الشهادات

social media marketing (تدريب)
معهد التدريب:
Durham university
تاريخ الدورة:
June 2013

الهوايات

  • sports in general