Luvlyn Prem Ratnam

I provide creative services on a project basis, collaborating with clients to conceptualise and design visual materials that meet their specific needs.

Key Responsibilities
Responsible for all graphic design requirements for Dubai Design Week and Downtown Design as well as any associated projects.

Developed event branding & its application on digital and physical platforms.

Handled all content application such as event signage, wayfinding & collateral design.

Worked with the marketing/social team to create marketing material: print & digital (static, animated & video).

Managed & Delivered - Proposals/Pitches, Previews, Overviews & Reviews.

Assisted the lead designer of the Art Dubai event during event lead up.

Achievements
Designed ‘Creative Dubai: Dubai’s growing cultural industries’, a first-of-its-kind comprehensive, analytical view of the emirate’s cultural industries on behalf of Art Dubai Group for Dubai Culture.

Co-designed an 800+ page english & arabic event bid pitch document.

Key Responsibilities
Branding & Identity Design - Liaising with clients, research, concept & narrative creation, mockups, pitches, logo & supporting artwork, brand guidelines, collateral design and all related print and digital content.

Conceptualization and creation event specific graphics including stand designs, advertising & marketing collateral, digital content as well as provding on ground support.

Developing designs for social media - daily content, social media campaigns and embedded applications
Print design - Publications, advertisements, brochures, flyers etc.

Digital design - websites, wireframes, apps & presentations.

Internal Responsibilities - Digital and print design, photography, event coordination and support, file management and training

Achievements
Crafted brands for a multitude of government projects and entities including: The Prime Minsters Office, Ministry of Cabinet Affairs, Dubai Municipality, Dubai Culture, Dubai Electricity and Water Authority, Mohammed Bin Rashid School of Government, The Executive Council of Dubai, Mohammed Bin Rashid Space Centre and Mohammed Bin Rashid Al Maktoum Global Initiatives.

Designed the rebrand of Smart Dubai and various subdivisions & initiatives under it - Smart Dubai Government, Dubai Data Establishment, Happiness Agenda and Happiness Meter.

Highly effective social media design (daily posting, incentive initiatives and activation campaigns) for Rakbank, Dubai Culture, Sikka, d3, Smart Dubai & Playstation Middle East.

Event Photography
Designer & Editor of the GFF Daily.

• Assisted in the UI & UX design for real estate portal grosper.com
• Designed & launched social media campaign on Twitter & Facebook.