Healthcare management
Private hospital
Total years of experience :16 years, 2 Months
Operations, marketing and business development
The administrative head of cosmetic surgery and dermatology at a leading private hospital.
responsible for daily operations, marketing and business development.
* Daily Operations Management
Evaluated patients and cosmetic clients through questions, examinations, symptom review, and testing
•Requested biopsies, sample tissue collections, or other tests as needed by my team of Medical Staff
•Set patient / Client goals, discuss a treatment plan, establish timelines, tasks, and medical / non-medical procedures
•Recommend surgeons or other further treatments for advanced skin diseases or cancer
Marketing strategy including positioning, thought leadership, brand awareness, lead generation
•Worked with specialist external agencies for content generation, PR etc.
•Managed the marketing database and email distribution list including new subscriptions, opt-outs and bounce backs
•Developed and maximised internet presence, improving search rankings and visibility
•Constantly monitored and liaised with external websites regarding listings
Distinction Masters Thesis in Artificial intelligence and digital transformation in healthcare submitted for peer-reviewed publication.
3 year study of marketing