lynn krayem

Leading restaurant chain with sister companies located in Lebanon and abroad (Zaatar w Zeit,
Bartartine and Deek Duke).

Establish campaigns by working closely with a creative agency and an internal marketing
team
* Monitor reports showing monthly campaigns results, conversion rates, online traffic,
and other KPIs
* Build jointly with the IT department and web developers from scratch the RD Mobile
App and monitor reports
* Manage and update the Mobile App and the Website (design, content, prices…)
* Conduct market research, trends and competitive analysis to identify new opportunities
and to generate new optimization strategies
* Overview social media activities and collaborate with bloggers/influencers
* Develop ATL/BTL activities, social media plans to build brand equity
* Conduct market visits and in-store activations for 21 branches located across Lebanon,
to align marketing initiatives with business goals
* Assist in event management, brand activations and CSR sponsorships
Ecommerce & Digital Marketing Specialist - SOCODILE HOLDING
Sector of Fashion & luxury goods, partnerships with renowned brands such as Dior, the group Puig
(Prada, Paco Rabanne, Carolina Herrera etc.) Bogart, Coty, Inter Parfums, Makeup Forever & Benefit.

Manage the Ecommerce website including design, content, products, pricing, images
modifications, database, E-newsletter & Blogging
* Generate brand awareness and sales across various socialmedia channels for top brands
* Establish the yearly marketing budget plan monitored by the headquarters in Dubai
* Implement SEO and SEM techniques to improve the performance of paid search
advertising and organic traffic
* Establish monthly reports, ROI & KPIs (Google analytics & AdWords)
* Track online purchase process from order to delivery through shipping agencies
* Measure regularly the campaigns performance (TV campaigns, magazines, social media
platforms, ATL & BTL)
* Create and plan private & public events to launch new products or brands
Internship in Marketing - AIR FRANCE 2015 | Beirut, Lebanon
Internship - BANQUE DU LIBAN, CENTRAL BANK OF LEBANON 2015 | Beirut, Lebanon