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Lyralen Inso, Senior Graphic Designer / Marketing Coordinator

Lyralen Inso

Senior Graphic Designer / Marketing Coordinator·Dubai Holding Group

United Arab Emirates

Bachelor's degree, Advertising Arts Major

Work experience

Total years of experience: 20 years, 3 months

Senior Graphic Designer / Marketing Coordinator

March 2016 - Present

Dubai Holding Group

Dubai, United Arab Emirates

March 2016 - Present

- Key point for creating digital graphic requirements.
- Updation of Company website every month and season. - Design, adapt, work with brands & other departments according to their requirements.
- Create & develop digital assets using Adobe Photoshop, Adobe Illustrator and Indesign
- Responsible for PR Kits, PR Reports and marketing updates.
- Coordination / Sourcing of suppliers for POS and all the other print requirements - Responsible for all in store POS, artworks, vehicle brandings, mall brandings and preparation of print files ready for prodcution.
- Supplier negotiation - Assist to all marketing events and activities.
- Creation of sale/promotion mailers and newletters.

Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

Senior Graphic Designer

September 2012 - November 2015

Del Monte Foods UAE

Dubai, United Arab Emirates

September 2012 - November 2015

-Labels and Packaging & New Product Design (NPD). Responsible for existing and new labels in Europe. Concepts for new product packaging.
-Adapting of Multi language labels - responsible for applying multi languages in 1 label with technical specifications and required standards from printer. Has to coordinate with printer for accurate results.
-Booths for Exhibitions - dealing with stands and booth for our exhibitions in Europe.
-POSM and Branding - creating fresh concepts of POSM artworks for our marketing activities in Europe and conceptualization of an effective branding. Also dealing other types of advertising media like billboards, wall brandings, fleet brandings, etc.

Company industry:
Industrial Production
Job role:
Design, Creative, and Arts

Graphic Designer

November 2011 - September 2013

Doodleclick (Greeting Card Company)

Dubai, United Arab Emirates

November 2011 - September 2013

-Responsible to web maintenance.
-Lay out to all the promotional and advertising banners, flyers, leaflets and all print ads.
-Designs all the greeting cards.

Company industry:
Media Production
Job role:
Design, Creative, and Arts

Senior Graphic Designer

October 2011 - October 2011

Islands Souvenirs Group

Philippines

October 2011 - October 2011

-Doing multi tasking job. Responsible for T-shirt print designs and Visual merchandising. Also responsible for flyers, posters and banners.
-Reason for leaving : DIRECT HIRED FROM A DUBAI BASED COMPANY

Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

Graphic Designer 2 yrs. - Senior Graphic Designer 5 years

October 2007 - June 2011

CACTUS DESIGN & MARKETING VERLAGS GMBH

Philippines

October 2007 - June 2011

-Concept and Management of Designs. Responsible for making concepts, checking and approval of designs before printing.
-Designing new concepts and latest trends that are sellable in the market.
-Responsible for the training of provisionary employees.
-Design Greeting Cards for different market groups (Germany, USA, and some parts in Asia.)
-Manage and Supervise. Reviews and corrects the designs of other artist.

Company industry:
Media Production
Job role:
Design, Creative, and Arts

Fashion Accessory Designer

August 2005 - June 2007

All Naturals Export Corporation

Philippines

August 2005 - June 2007

Responsibilities:
- Responsible for all the fashion accessory designs that are being exported around the world. (Around Asia, Europe, U.S)
- Bead and Component Designer. Creates all the bead-works, components and raw materials that are needed for the assembly of the exported products.
- Designs Bags, Sandals and Hair Accessories.
- Designs Novelty Items (wind chimes, ashtray, pencil cases, jewelry boxes, note boards, letter opener, bookmarks, decor items, hand mirrors, key chains, pencil holders and coin purses.)
- Facilitates and Supervise. (Facilitates and supervise the sample makers upon the assembly of the designs.)
- Trains and supervise other accessory designers.
- Lay-outs and Designs the booth. (For trade shows in Manila, Hong Kong, Italy and Paris)

Company industry:
Media Production
Job role:
Beauty and Fashion

SUMMER ART INSTRUCTOR

April 2004 - May 2004

SVD FORMATION HOUSE

Philippines

April 2004 - May 2004

Responsibilities:
- Responsible to teaching students with their Art works.

Company industry:
Media Production
Job role:
Design, Creative, and Arts

Education

University of San Carlos Technological College - Advertising Arts Major

March 2005

March 2005

Bachelor's degree, Advertising Arts Major

Philippines

The BFA major in Advertising Arts (BFA-ADVART) program provides knowledge and practical skills to students in areas of art management, creative writing, information design and advertising. It aims to produce graduates, who are competent and are well-trained for the leadership and competition in the local and global industry of advertising and artistic production. The program covers concepts of advertising applied in printed and electronic media such as posters, magazine and television advertisements. It also includes aspects of graphic arts, photography, painting and sculpture. Visual presentation skills, commercial arts technique and advertising approaches form the core of this program. Innovative projects expose students to actual involvement in current technical issues and methods for expressing international trends as well as native traditions and lifestyles.

Skills

Adobe Photoshop
Expert
Adobe Photoshop
Expert
Adobe Photoshop CS 3, 4, 5, 6
Expert
Adobe Photoshop CS 3, 4, 5, 6
Expert
Corel Draw
Expert
Corel Draw
Expert
Adobe Illustrator CS 3 - CS 6
Expert
Adobe Illustrator CS 3 - CS 6
Expert
Marketing Skills
Intermediate
Marketing Skills
Intermediate
Fashion
Expert
Fashion
Expert
Materials
Expert
Materials
Expert
Wind
Expert
Wind
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Microsoft Office Word, Excel, Powerpoint
Expert
Microsoft Office Word, Excel, Powerpoint
Expert
Adobe Creative Suite
Expert
Adobe Creative Suite
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Wind
Expert
Wind
Expert
Materials
Expert
Materials
Expert
Fashion
Expert
Fashion
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert

Languages

English
Expert