محمد دياب

• Closely monitoring brand performance against market trends & other
competitors in the field.
• Spearheaded the rebranding initiative for Taw9eel, aligning the website and
app under a unified theme, boosting user retention by 20%.
• Increased our Social Media Engagement % from 35% to 71% in 1 month via
various initiatives.
• Managed influencer partnerships with celebrities, increasing social media
engagement by 25%.
• Following the business plan for the market, and creating business plans &
strategies.
• Motivating and helping marketing staff to ensure the targets are achieved.
• Weekly marketing-related meetings to ensure all activities are on par with our
plans.
• Ensuring the monthly and quarterly targets are achieved especially for our
online website/application
• In charge of communicating with celebrities for collaborations to market our
products via social media platforms and so on.
• Working closely with Meta, TikTok, Snapchat, Google ADS and more to get
the best results for our ads.
• Marketing products & the majority of our offers & deals, via Email Shots,
Google AD Words, Social Media Advertising & other mediums.
• Conducting market research & writing of marketing plans, as well as
Marketing Budget determination & spending plans.
• Conducting meetings online, & internationally for future business
collaborations.
• Increasing awareness of our products & services by marketing & advertising.
• Brand Development of our presence ONLINE especially on Social Media
platforms where we saw a significant rise of interaction and numbers &
increased sales online.
• In charge of all the Social Media Marketing for Taw9eel.
• Assisted in the development of the new Taw9eel Online website &
application.
• Worked on re-branding our packages, bags, and delivery vans.
• Assisted in Marketing initiatives for Taw9eel FAST, our 30 min delivery
service.
• Partaking in events around Kuwait, and working with Thouqi & Sheel for
collabs, events, marketing, and more.

• Closely monitoring brand performance against market trends & other
competitors in the field.
• Worked on changing City Centres branding identity online, and created a
unique theme which you could explore.
• Led the redesign of City Centres online platform, improving user experience
and increasing web traffic by 35%.
• Collaborated with regional influencers, driving a 15% growth in online sales
and 20% increase in social media followers.
• Surpassed e-commerce targets by 5-10% each quarter through targeted ad
campaigns and promotions.
• Motivating and helping marketing staff to ensure the targets are achieved.
• Weekly marketing-related meetings to ensure all activities are on par with our
plans.
• Ensuring the monthly and quarterly targets are achieved especially for our
online website/application
• Making sure the merchandise and visuals are up to brand guidelines in
collaboration with the Online Visual Merchandisers.
• In charge of communicating with celebrities for collaborations to market our
products via social media platforms for our online department
• Marketing products & the majority of our offers & deals, via Email Shots,
Google AD Words, Social Media Advertising & other mediums.
• Conducting market research & writing of marketing plans, as well as
Marketing Budget determination & spending plans.
• Conducting meetings online, & internationally for future business
collaborations.
• Increasing awareness of our products & services by marketing & advertising.
• Brand Development of our presence ONLINE especially on Social Media
platforms where we saw a significant rise of interaction and numbers &
increased sales online.
• In charge of all the Social Media Marketing for City Centre Online.
• Assisted in the development of the new City Centre Online website &
application.

Working with the following brands: Loreal, YSL, GUESS, Mont Blanc, Giorgio
Armani, Bentley, Aigner, Nautica, Ralph Lauren, Tom Hope, Diesel, Kenneth
Cole & more.
• Motivating and helping marketing staff to ensure the targets are achieved.
• Weekly market visits to ensure all stores are on par with our quality means.
• Ensuring the monthly and quarterly targets are achieved.
• Following up with the shops managers on sales, targets and budget.
• Making sure the merchandise and visuals are up to brand guidelines.
• In charge of communicating with celebrities for collaborations to market our
products via social media platforms online
• Marketing products such as watches, accessories & other cosmetic items
from well named brands, via Email Shots, Google AD Words, Social Media
Advertising & other mediums.
• Conducting market research & writing of marketing plans, as well as
Marketing Budget determination & spending plans.
• Traveling around the world for different conferences & meetings.
• Conducting meetings online, & internationally for future business
collaborations.
• In charge of marketing activities & events for over 200 brands under the
Beidoun name
• Increasing awareness of our products by marketing & advertising.
• Brand Development of our presence ONLINE especially on Social Media
platforms where we saw a significant rise of interaction and numbers &
increased sales online.
• In charge of all the Social Media Marketing for Beidoun Online.
• Assisted in the development of the new Beidoun Online website
• Assisted in the opening of new Beidoun Concept stores around Kuwait

Social Media Marketing
Strategic Planning
Marketing Coordinating
Event Planning
Direct Marketing
Communication Skills

Involved in developing a Business Process Redesigning project for the
WALMART COMPANY to show new ideas that can be used in Arkansas and
won second place reward of USD 2, 500/- paid by the company with additional
USD 2, 000/- contribution in my school tuitions per semester.

Team leader and presenter. Led a team of 8 students in a study project
as an internship course in Scotland supported and financed by the Walton
College of Business at the University of Arkansas with Foodservice Equipment
a leading UK manufacturer of high quality commercial catering equipment.
My involvement was to conduct presentations educating staff on new market
strategies and market support in order to effectively market their products to
different consumers and how to manage the design production with effective
distribution of all material within the agreed timescale and budget.