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تم إلغاء حظر المستخدم بنجاح
محمد دياب, Marketing Manager

محمد دياب

Marketing Manager·Tawseel Holding

الكويت

ماجستير, Business Marketing

الخبرة العملية

مجموع سنوات الخبرة: 15 سنوات, 9 أشهر

Marketing Manager

نوفمبر 2023 - حتى الآن

Tawseel Holding

محافظة العاصمة، الكويت

نوفمبر 2023 - حتى الآن

• Closely monitoring brand performance against market trends & other
competitors in the field.
• Spearheaded the rebranding initiative for Taw9eel, aligning the website and
app under a unified theme, boosting user retention by 20%.
• Increased our Social Media Engagement % from 35% to 71% in 1 month via
various initiatives.
• Managed influencer partnerships with celebrities, increasing social media
engagement by 25%.
• Following the business plan for the market, and creating business plans &
strategies.
• Motivating and helping marketing staff to ensure the targets are achieved.
• Weekly marketing-related meetings to ensure all activities are on par with our
plans.
• Ensuring the monthly and quarterly targets are achieved especially for our
online website/application
• In charge of communicating with celebrities for collaborations to market our
products via social media platforms and so on.
• Working closely with Meta, TikTok, Snapchat, Google ADS and more to get
the best results for our ads.
• Marketing products & the majority of our offers & deals, via Email Shots,
Google AD Words, Social Media Advertising & other mediums.
• Conducting market research & writing of marketing plans, as well as
Marketing Budget determination & spending plans.
• Conducting meetings online, & internationally for future business
collaborations.
• Increasing awareness of our products & services by marketing & advertising.
• Brand Development of our presence ONLINE especially on Social Media
platforms where we saw a significant rise of interaction and numbers &
increased sales online.
• In charge of all the Social Media Marketing for Taw9eel.
• Assisted in the development of the new Taw9eel Online website &
application.
• Worked on re-branding our packages, bags, and delivery vans.
• Assisted in Marketing initiatives for Taw9eel FAST, our 30 min delivery
service.
• Partaking in events around Kuwait, and working with Thouqi & Sheel for
collabs, events, marketing, and more.

مجال الشركة:
أبحاث السوق

Digital Marketing Manager

يناير 2020 - يناير 2023

City Centre Kuwait

محافظة العاصمة، الكويت

يناير 2020 - يناير 2023

• Closely monitoring brand performance against market trends & other
competitors in the field.
• Worked on changing City Centres branding identity online, and created a
unique theme which you could explore.
• Led the redesign of City Centres online platform, improving user experience
and increasing web traffic by 35%.
• Collaborated with regional influencers, driving a 15% growth in online sales
and 20% increase in social media followers.
• Surpassed e-commerce targets by 5-10% each quarter through targeted ad
campaigns and promotions.
• Motivating and helping marketing staff to ensure the targets are achieved.
• Weekly marketing-related meetings to ensure all activities are on par with our
plans.
• Ensuring the monthly and quarterly targets are achieved especially for our
online website/application
• Making sure the merchandise and visuals are up to brand guidelines in
collaboration with the Online Visual Merchandisers.
• In charge of communicating with celebrities for collaborations to market our
products via social media platforms for our online department
• Marketing products & the majority of our offers & deals, via Email Shots,
Google AD Words, Social Media Advertising & other mediums.
• Conducting market research & writing of marketing plans, as well as
Marketing Budget determination & spending plans.
• Conducting meetings online, & internationally for future business
collaborations.
• Increasing awareness of our products & services by marketing & advertising.
• Brand Development of our presence ONLINE especially on Social Media
platforms where we saw a significant rise of interaction and numbers &
increased sales online.
• In charge of all the Social Media Marketing for City Centre Online.
• Assisted in the development of the new City Centre Online website &
application.

مجال الشركة:
البيع بالتجزئة وبالجملة

Marketing Manager

يناير 2016 - يناير 2021

Beidoun Trading Co.

محافظة العاصمة، الكويت

يناير 2016 - يناير 2021

Working with the following brands: Loreal, YSL, GUESS, Mont Blanc, Giorgio
Armani, Bentley, Aigner, Nautica, Ralph Lauren, Tom Hope, Diesel, Kenneth
Cole & more.
• Motivating and helping marketing staff to ensure the targets are achieved.
• Weekly market visits to ensure all stores are on par with our quality means.
• Ensuring the monthly and quarterly targets are achieved.
• Following up with the shops managers on sales, targets and budget.
• Making sure the merchandise and visuals are up to brand guidelines.
• In charge of communicating with celebrities for collaborations to market our
products via social media platforms online
• Marketing products such as watches, accessories & other cosmetic items
from well named brands, via Email Shots, Google AD Words, Social Media
Advertising & other mediums.
• Conducting market research & writing of marketing plans, as well as
Marketing Budget determination & spending plans.
• Traveling around the world for different conferences & meetings.
• Conducting meetings online, & internationally for future business
collaborations.
• In charge of marketing activities & events for over 200 brands under the
Beidoun name
• Increasing awareness of our products by marketing & advertising.
• Brand Development of our presence ONLINE especially on Social Media
platforms where we saw a significant rise of interaction and numbers &
increased sales online.
• In charge of all the Social Media Marketing for Beidoun Online.
• Assisted in the development of the new Beidoun Online website
• Assisted in the opening of new Beidoun Concept stores around Kuwait

مجال الشركة:
البيع بالتجزئة وبالجملة

Marketing/Communications Executive

يناير 2012 - يناير 2016

Hudhud Advertising & Marketing

محافظة العاصمة، الكويت

يناير 2012 - يناير 2016

Social Media Marketing
Strategic Planning
Marketing Coordinating
Event Planning
Direct Marketing
Communication Skills

مجال الشركة:
الإعلان

Social Media Coordinator

يناير 2012 - يناير 2014

Lucrative Marketing

دبي، الإمارات العربية المتحدة

يناير 2012 - يناير 2014

مجال الشركة:
التسويق

Marketing Executive - Internship

يناير 2009 - يناير 2011

Walmart

أركنساس، الولايات المتحدة

يناير 2009 - يناير 2011

Involved in developing a Business Process Redesigning project for the
WALMART COMPANY to show new ideas that can be used in Arkansas and
won second place reward of USD 2, 500/- paid by the company with additional
USD 2, 000/- contribution in my school tuitions per semester.

مجال الشركة:
البيع بالتجزئة وبالجملة

Marketing Coordinator - Internship

يناير 2009 - يناير 2009

Falcon Foodservice Equipment

Ashbourne، أيرلندا

يناير 2009 - يناير 2009

Team leader and presenter. Led a team of 8 students in a study project
as an internship course in Scotland supported and financed by the Walton
College of Business at the University of Arkansas with Foodservice Equipment
a leading UK manufacturer of high quality commercial catering equipment.
My involvement was to conduct presentations educating staff on new market
strategies and market support in order to effectively market their products to
different consumers and how to manage the design production with effective
distribution of all material within the agreed timescale and budget.

مجال الشركة:
إنتاج الأغذية والمشروبات

التعليم

University of Arkansas

أغسطس 2012

أغسطس 2012

ماجستير، Business Marketing

الولايات المتحدة

المعدل التراكمي (نقاط): 3.89 من 4

المعدل التراكمي (نقاط): 3.89 من 4

University of Arkansas

يناير 2010

يناير 2010

بكالوريوس، Marketing

الولايات المتحدة

المعدل التراكمي (نقاط): 3.86 من 4

المعدل التراكمي (نقاط): 3.86 من 4

Gulf English School

مايو 2008

مايو 2008

الثانوية العامة أو ما يعادلها، IGCSE

الكويت

المعدل التراكمي (نسبة مئوية): 92%

المعدل التراكمي (نسبة مئوية): 92%

IGCSE British Examination Certificate.

Skills

Communication Skills
Expert
Communication Skills
Expert
Planning
Expert
Planning
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
Marketing
Expert
Marketing
Expert
GOOGLE ADS
Expert
GOOGLE ADS
Expert
GOOGLE ANALYTICS
Expert
GOOGLE ANALYTICS
Expert
MARKETING PLANNING
Expert
MARKETING PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
SOCIAL MEDIA MARKETING
Expert
SOCIAL MEDIA MARKETING
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
E COMMERCE
Expert
E COMMERCE
Expert
MOTIVATIONAL SKILLS
Expert
MOTIVATIONAL SKILLS
Expert
INTERPERSONAL COMMUNICATIONS
Expert
INTERPERSONAL COMMUNICATIONS
Expert
COMPUTER LITERACY
Expert
COMPUTER LITERACY
Expert
ADVERTISING
Expert
ADVERTISING
Expert
ANIMATION
Expert
ANIMATION
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BUDGETING
Expert
BUDGETING
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
CEO
Expert
CEO
Expert
CONCEPT DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert
CONFERENCES
Expert
CONFERENCES
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
Communication Skills
Expert
Communication Skills
Expert
Planning
Expert
Planning
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
Marketing
Expert
Marketing
Expert

اللغات

الانجليزية
اللغة الأم
العربية
اللغة الأم

الهوايات

  • Sketching, Football, Swimming, Traveling