Digital Strategist/ Creative
TRIARC
Total years of experience :9 years, 2 Months
Actor (Mail Cast): Job required hours of daily rehearsals, shooting television promotions, media appearances/ interviews, and doing 15 weekly performances over the period of 4 months.
Assistant Executive Producer: The job required assisting the producer and director in communicating with media agencies, sponsors, and special guests; as well as:
- executing and installing visuals
- sending emails
- stage tasks
As and art director, my work evolves around creating advertising campaigns from the A to Z and managing details about the client, brand, product, target audience and required advertising message.
Job roles include:
- working with the creative team to generate creative ideas and concepts to fulfill the client's brief
- producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client
- gaining an understanding of the target audience and business that the advert is aimed at
- meeting with the creative director and account managers before presenting ideas to clients
- pitching ideas to clients
- briefing other members of the creative team
- visiting and assessing locations for potential shoots
- working on location
- attending meetings at production houses and with other directors
- working in editing suites to oversee the finished product
- advising new creatives, reviewing their 'books' and managing new teams on placement with the agency
Responsible for visibility/communication tasks including
- communication/ design/visibility activities for several projects with many partners including the EU, UN, etc.
- Assisting in Event Organizing
- Project based social media activities and accounts
- Graphic design
- Photography
Projects included:
- Support to Legal Aid Project in Lebanon
- Emergency Management Seminar
- IMCI
Sales Person - Support for 1 month during a promotional period
I graduated with a Higher Honors Bachelor's Degree in Advertising from the Lebanese International University. In the Fall 2013/14 Semester I made it to the Dean's honor list with a GPA 3.91, and in my final semester (Spring 2014) I earned a place at the President's honor list with a GPA 4.