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Maarouf Rajeh, Digital Strategist/ Creative

Maarouf Rajeh

Digital Strategist/ Creative·TRIARC

Lebanon

Bachelor's degree, Advertising

Work experience

Total years of experience: 11 years, 3 months

Digital Strategist/ Creative

July 2017 - Present

TRIARC

Beirut, Lebanon

July 2017 - Present

Company industry:
Media Production
Job role:
Marketing and PR

Actor/ Assistant Executive Producer

November 2016 - May 2017

Douleb Mraba3 Li Marc Kodeih (Theatrical Play)

Beirut, Lebanon

November 2016 - May 2017

Actor (Mail Cast): Job required hours of daily rehearsals, shooting television promotions, media appearances/ interviews, and doing 15 weekly performances over the period of 4 months.

Assistant Executive Producer: The job required assisting the producer and director in communicating with media agencies, sponsors, and special guests; as well as:
- executing and installing visuals
- sending emails
- stage tasks

Company industry:
Media Production
Job role:
Design, Creative, and Arts

Art Director

November 2015 - December 2016

ADrising

Beirut, Lebanon

November 2015 - December 2016

As and art director, my work evolves around creating advertising campaigns from the A to Z and managing details about the client, brand, product, target audience and required advertising message.

Job roles include:

- working with the creative team to generate creative ideas and concepts to fulfill the client's brief
- producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client
- gaining an understanding of the target audience and business that the advert is aimed at
- meeting with the creative director and account managers before presenting ideas to clients
- pitching ideas to clients
- briefing other members of the creative team
- visiting and assessing locations for potential shoots
- working on location
- attending meetings at production houses and with other directors
- working in editing suites to oversee the finished product
- advising new creatives, reviewing their 'books' and managing new teams on placement with the agency

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Assistant Producer

October 2015 - November 2015

'An Unreleased Score' by Jocelyne Saab

Beirut, Lebanon

October 2015 - November 2015

Company industry:
Media Production
Job role:
Marketing and PR

Communications Officer

April 2015 - October 2015

Sagesse University - Research Center

Beirut, Lebanon

April 2015 - October 2015

Responsible for visibility/communication tasks including
- communication/ design/visibility activities for several projects with many partners including the EU, UN, etc.
- Assisting in Event Organizing
- Project based social media activities and accounts
- Graphic design
- Photography

Projects included:
- Support to Legal Aid Project in Lebanon
- Emergency Management Seminar
- IMCI

Company industry:
Business Consultancy Services
Job role:
Design, Creative, and Arts

Sales Person

June 2014 - July 2014

Azadea - Boggi

Beirut, Lebanon

June 2014 - July 2014

Sales Person - Support for 1 month during a promotional period

Company industry:
Sales Outsourcing
Job role:
Sales

Education

Lebanese International University

June 2014

June 2014

Bachelor's degree, Advertising

Lebanon

GPA (point): 3.55 out of 4

GPA (point): 3.55 out of 4

I graduated with a Higher Honors Bachelor's Degree in Advertising from the Lebanese International University. In the Fall 2013/14 Semester I made it to the Dean's honor list with a GPA 3.91, and in my final semester (Spring 2014) I earned a place at the President's honor list with a GPA 4.

Skills

Customer Service
Expert
Customer Service
Expert
Research
Expert
Research
Expert
Creative Work
Expert
Creative Work
Expert
Creative Briefs
Expert
Creative Briefs
Expert
Media Advertising
Expert
Media Advertising
Expert
Photoshop
Intermediate
Photoshop
Intermediate
MS Office PowerPoint
Expert
MS Office PowerPoint
Expert
Adobe Illustrator
Intermediate
Adobe Illustrator
Intermediate
Adobe Premiere Pro
Expert
Adobe Premiere Pro
Expert
MS Office Word
Expert
MS Office Word
Expert
Customer Service
Expert
Customer Service
Expert
Research
Expert
Research
Expert
Creative Work
Expert
Creative Work
Expert
Creative Briefs
Expert
Creative Briefs
Expert
Media Advertising
Expert
Media Advertising
Expert

Languages

English
Expert
Arabic
Expert

Memberships

Soliya

Facilitator

October 2013

Training and Certifications

Training
Advanced Facilitation Training
Soliya
Sep 2014

Hobbies

  • Photography
    Photographer and Admin of 'Lavish Visions', my Facebook photography page.