Assistant Manager - Digital Marketing
EMSolutions
Total years of experience :13 years, 2 Months
• Managing advertising of multiple social media channels i.e. Facebook, Twitter, Google Plus &
Instagram of Crazydeals.com
• Organically Increasing Reach, Like, Followers etc. For all the Social Media Platforms of CRAZYDEALS.com
• Preparation of Monthly comprehensive campaign performance analyses
• 50% increase in transaction and revenue through social media channels
• Actively participated in the development of CRAZYDEALS.com marketing campaigns.
• Developing and Running CRAZYDEALS.com Marketing Emails through Emarsys Marketing
Automation Tool
• Planning & Managing Organic as well as Paid SEM & SMM Of StitchwithStyles.com
• Managing PPC campaigns
• Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc.
• Product & Market Research for Campaign setup
• Advanced Keywords Research
• Campaigns setup & optimization
• Optimizing campaigns with quality keywords, creative ad-copies and landing pages
• Writing and optimizing ad-copies and ad variations to determine which ads are performing in order to maximize the number of conversions
• Creating and optimizing landing pages
• Monitoring bids, budget and reviewing Goals
• Identifying & reporting key performance indicators and opportunities for improvement
• Multiple Google Adwords account management & reporting
• A/B Testing
• Worked and Achieved the Target of Generating a set no of buyers per day on the Global Business Expansion Project.
• Conceptualization and defining product strategy & roadmap.
• Planning and execution throughout the product lifecycle.
• Experimenting on new ideas and features for the customers
• Communication and collaboration with internal customers to analyze information needs and functional requirements
• Interpret customer business needs and translate them into application and operational requirements
• Supervising the smooth deployment of product release. I have to coordinate all resources including engineers, designer, QAs to ensure that the project will be executed on time
• Working on customer centric improvements to increase retention rates
• Making sure the issues reported by the internal and the external customers are identified, tracked, reported on and resolved in a timely manner
• Responsible for creating internal and end user training manuals
• Responsible for conducting demos and presentations on new product features to internal team
• Conducting research analysis on the B2B industry
• Identification of key areas where product enhancement is on TK B2B Platform
• Documenting functional requirements on the basis of identification and Analysis
• Collaborating with IT department in getting those requirements developed.
• Analyzing & Strategies Building to Promote Online Businesses, On Page Keyword, category and content optimization to maintain overall presence on internet, giving boost to the products of seller by utilizing various healthy keywords and through various search engine traffic generating strategies on Tradekey.com.