Mabrouk Ahmed Mabrouk Okaiby

• Develop productive working relationships with top resellers in a positive way.
• Mentor employees to help them achieve individual & team objectives.
• Identify and onboard new sales and distribution channels.
• Develop and execute a channel sales strategy aligned with Mobily’s growth targets and brand positioning.
• Build strategic relationships with distributors and resellers to maximize sales performance.
• Track and analyze sales performance, generating sales reports and market feedback for internal teams.
• Lead geographic expansion plans within Jeddah through distribution partners.
• Understand market trends, competitor activity, and customer needs to identify growth opportunities.
• Collaborate with Key Accounts and fulfillment teams to ensure smooth support for resellers.

• Optimize cash van sales routes across KSA for enhanced sales efficiency and improved customer data
management.
• Collaborate with branch managers and supervisors to streamline communication and coordination.
• Update and maintain the current customer list to ensure the highest quality of service.
• Enhance CRM data by incorporating comprehensive customer information and interactions.
• Develop daily journey plans for 59 sales routes throughout KSA, focusing on strategic planning.
• Implement responsibilities that align with sales route optimization and CRM data enhancement.
• Foster collaboration and information sharing among team members for effective route execution.
• Regularly review and refine sales strategies to adapt to changing market dynamics.
• Monitor key performance indicators to measure the success of the optimized sales routes.
• Continuously seek opportunities for process improvement to maximize overall operational efficiency.

• Collaborate with the Trade Marketing Manager/Business Development Manager for Frozen to execute trade
marketing and Out Of Home (OOH) projects.
• Facilitate communication between the depot and the sales team to ensure seamless coordination.
• Drive field activities to enhance the visibility and promotion of Frozen products.
• Support the Trade Marketing Manager in implementing strategies for business development in the Frozen
category.
• Actively participate in OOH initiatives to maximize market impact and brand exposure.

• Lead sales and merchandising team for optimal product display.
• Monitor product availability on shelves and in warehouses.
• Coordinate with sales for timely item availability during seasons and marketing activities.

• Lead a cash van sales team for distribution of confectionery and snack products like Loacker, XL chips, and PEZ
candy.
• Develop sales journey plans based on geographic areas for focused coverage.
• Review daily performance metrics, including sales, collection, and customer visits, to monitor salesmen's
effectiveness

• Lead a team of 7 salesmen for direct retail distribution and self-service channels in Makkah and Jeddah.
• Sell and distribute frozen, dairy, canned food, and snack products.
• Achieve sales targets and implement point-of-purchase (POP) displays.
• Negotiate with customers for shelf space and introduce new products.
• Implement marketing strategies and update customer information.

• Lead a team of 5 salesmen as a Sales Supervisor at Al Safi Danone's At' Taif branch.
• Expanded coverage by adding a new sales route in 2009 to enhance distribution.
• Successfully achieved targets and boosted results in 2010 and 2011.
• Managed to control returned items and implemented marketing activities, including promotional prices and
back-to-school campaigns.
• Focused on increasing Al Safi Danone's coverage and ensuring effective execution of marketing strategies.