Madalina Florescu

Executing and adapting the global marketing campaigns, ensuring the brand guidelines are implemented across digital channels, print media, and POS.
Defining and planning the local marketing strategies for Leica Camera Middle East, focusing on product marketing campaigns, website management, content creation, newsletters and social media.
Conducting monthly reports and analysing the effectiveness of the global and local marketing campaigns, as well as monitoring the activities of other markets.
Working closely with the PR team and ensuring the activities are aligned with the brand objectives, as well as integrating upcoming launches on the calendar.
Building, engaging and proactively managing the Leica community through all key digital channels.
Regularly planning and managing upcoming photography exhibitions.

Monitoring and evaluating the digital landscape and e-commerce
developments.
Supporting the Junior Digital Marketing Manager to review,
approve and amend digital proposals throughout the year for
Rolex and Tudor.
Monitoring and analysing the full impact of digital marketing
activities across all retailer digital and social channels, providing
individual recommendations and audit reports.
Communicating and ensuring the official online retailer guidelines
are implemented, including monthly updates.
Supporting the retailer network to develop strong ‘Google My
Business’ profiles and assisting the planning, execution, and
optimisation of digital corporate advertising campaigns.
Processing, verifying and reconciling invoices, as well as updating
internal databases.

Developed strong relationships with key stakeholders and supported their business objectives through proficient use of the Coty DAM system and SEO optimisation.
Providing digital asset management services for my sole client: Coty Inc.
Reviewing metadata, enriching and validating assets, managing campaign and advertising productions, providing general support, controlling risk management and troubleshooting system bugs. Managing end to end marketing campaigns for their luxury brand portfolio. Uploading and providing quality assurance for digital assets whilst optimizing client engagement.

Managed the organisations’ high profile clients by organising and coordinating daily meetings, answering and directing phone calls, ordering office supplies, preparing weekly status reports, managing expense reports, and handling requests from general managers.

Assisted the Head of Digital Marketing with ad hoc activities including social media management and publicising news updates through online platforms.
Successfully increased online consumer engagement by leveraging analytics, developing content, and applying various digital strategies.

Responsible for managing multiple online platforms (e.g. Facebook, Instagram).
Advertising properties on the market and creating relevant marketing content.
Leveraged customer service and administrative skills to better manage difficult situations with key clients.

Implemented marketing and advertising techniques to produce engaging content for the company website, which significantly increased the amount of daily viewers.
Responsible for writing the daily news bulletins.

Created a database of 400 clients and managed the weekly newsletter for the company which included commercial news and special offers.
Assisted a Junior Manager and communicated regularly with the company’s most important clients whilst also performing administration tasks.