Digital Marketing Manager
LG Electronics
Total years of experience :18 years, 3 Months
• Strategy & Planning Development
• Developed Annual Digital Marketing Goal & KPI for the organization by each year.
• Prepared 360-degree aspect of digital and SNS marketing for LG in the region.
• Executed GDN, SEM & Blogger Campaign to maximize awareness of product feature by conceptualizing key visual and message
• Executed Influencer Marketing by hiring key influencer like Mahira Abdel Aziz, Hala Kazim, Pallavi dean, Khalid Shafar and developed content to create awareness with the follower and utilized the content to elevate LG’s brand from awareness to consideration.
• Developed monthly social media calendar to engage LG Gulf audience on all Social media channel like Facebook, Twitter, Instagram, YouTube
• Developed Digital marketing plan by each product launch by pre, during & Post phase.
• Developed Microsite’s by Flagship product for better user experience and engagement.
• Prepared Local content based on global communication guidelines.
• Prepared Monthly budget spend required by each product to create sustainable SOV.
• Developed Pre-Booking campaign with retailers.
• Developed Online to Offline campaign to increase foot falls to retail store.
• Apart from regular content development, was involved in various Idea conceptualization and content development by product to engage social media audience.
• Developed 13 Episode web series on YouTube Channel to promote LG G2 Mobile phone by celebrity endorsement. The Activity was awarded by the External Community.
• Developed User experience content about LG Premium Line up product during MEA INNOFEST 2017, held at Barcelona
• Utilized Google Adwords, AGORA, Affiperf programmatic tools to target specific audience with display banner.
• Managed 3 different Agency to overlook campaigns and website management.
2006 - 2009 (3 Years)
Company: LG Electronics
Designation: Assistant - Business Management
Product Category: Air Conditioning
Location: South Korea
Job Responsibility: 1) Preparing Monthly Business review report to President of AC division
2) Make KPI tracking system to identify the subsidiary which is either not meeting the target or finding it difficult to meet the target
3) Identifying worst performing subsidiary and carry out investigation on low sales and profit so that necessary action to be taken to avoid future hurdles to the target
4) Carry out check on Profit and loss sheet of Subsidiaries to understand the area of weakness and find the necessity of expenditure
5) Tracking of daily sales and inventory of subsidiary across the globe
6) Prepare report on trend of Material Cost of Production subsidiary
7) Prepare report on Cost Saving of Production subsidiary
1) Conduct sales Promotion activity at the wine shop.
2) Conduct store visit to identify the in store activity and monitor Brand equity in Shop and in Region
3) Draw Promotion Event at the Shop by means of decorating the SKU and appointing Merchandiser to promote brand.
4) Educate Channel Partner about the New Product Launch about the USP of Product.
5) Develop Marketing Budget for the activity and develop plan annually on various marketing activity to take place.
1) Co-ordinate with Ad Agency for designs and layout of print ad
2) Develop marketing activity plan for the year
3) Conduct Store visit to monitor and observe the In Store POP and make necessary changes to improve the look of the Product
4) Co-ordinate with Sales team for the Product Promotion & launch and gather intelligence of competitor product & activity
• Master of Management Studies (Marketing) from Mumbai University, 2005.
• B. Sc (Physics) from Mumbai University, 2001
