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Madiha Ikram, Digital Marketing Manager

Madiha Ikram

Digital Marketing Manager·Repair Now

Pakistan

Bachelor's degree, Information Technology

Work experience

Total years of experience: 5 years, 5 months

Digital Marketing Manager

January 2024 - Present

Repair Now

Dubai, United Arab Emirates •Remote

January 2024 - Present

▸ Managed Google Ads (Plumbing & AC), AED 130/day — 80+ exact-match
keywords across 4 ad groups
▸ Implemented GEO optimization targeting ChatGPT, Gemini, Google AI
Overviews & Perplexity
▸ Set up GTM dual-container conversion tracking; full website SEO with JSON-LD
& FAQ schema
Company industry:
Technical Maintenance & Repair

Google Ads Specialist

January 2023 - January 2024

Urban Fix DXB,

Dubai, United Arab Emirates •Remote

January 2023 - January 2024

▸ Audited AED 400+ wasted spend; rebuilt campaigns with manual CPC,
exact/phrase match only
▸ Achieved Water Pump segment: AED 9.10 CPC at 25% conversion rate — top
performing group
▸ Applied 60+ negative keywords Day 1; disabled AI Max & auto-apply
recommendations
Company industry:
Technical Maintenance & Repair

PPC & WordPress Developer

January 2021 - January 2023

Repairing Master

Dubai, United Arab Emirates •Remote

January 2021 - January 2023

▸ Built & managed Google Ads and Meta Ads campaigns for Dubai home services
businesses
▸ Developed WordPress/WooCommerce sites with GA4, GTM, and call-tracking
integrations
▸ Phased bidding strategy: Maximize Clicks → Maximize Conversions → Target
CPA
Company industry:
Technical Maintenance & Repair

Education

University of Sargodha

January 2021

January 2021

Bachelor's degree, Information Technology

Pakistan

University of Gujrat

January 2018

January 2018

Bachelor's degree, Computer Science

Pakistan

BISEGRW

January 2016

January 2016

Higher diploma, Engineering

Pakistan

BISEGRW

January 2014

January 2014

High school or equivalent, Computer Science

Pakistan

Skills

ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
CHATGPT
Intermediate
CHATGPT
Intermediate
COMPONENT SERVICES
Intermediate
COMPONENT SERVICES
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
GOOGLE APPLICATIONS
Intermediate
GOOGLE APPLICATIONS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PROJECT SPONSORSHIP
Intermediate
PROJECT SPONSORSHIP
Intermediate
SURVEYING INSTRUMENTS
Intermediate
SURVEYING INSTRUMENTS
Intermediate
WORDPRESS
Intermediate
WORDPRESS
Intermediate

Languages

English

Expert

Punjabi

Native Speaker

Arabic

Expert

Training and Certifications

Certifications
Visa
e-Rozgaar Certified
Google Certified
MSc
E-Commerce Course
Digital Marketing Strategy
Fundamentals of Digital Marketing — Google Digital Garage
Google Ads Search — Google Skillshop