Madiha Ikram

▸ Managed Google Ads (Plumbing & AC), AED 130/day — 80+ exact-match
keywords across 4 ad groups
▸ Implemented GEO optimization targeting ChatGPT, Gemini, Google AI
Overviews & Perplexity
▸ Set up GTM dual-container conversion tracking; full website SEO with JSON-LD
& FAQ schema

▸ Audited AED 400+ wasted spend; rebuilt campaigns with manual CPC,
exact/phrase match only
▸ Achieved Water Pump segment: AED 9.10 CPC at 25% conversion rate — top
performing group
▸ Applied 60+ negative keywords Day 1; disabled AI Max & auto-apply
recommendations

▸ Built & managed Google Ads and Meta Ads campaigns for Dubai home services
businesses
▸ Developed WordPress/WooCommerce sites with GA4, GTM, and call-tracking
integrations
▸ Phased bidding strategy: Maximize Clicks → Maximize Conversions → Target
CPA